1. TSE AGM & Tourism Conference
Gareth Cairns – ZC Social Media

2. Who Are We?
As Seen On

3. BELFAST
POLAND
LONDON
AMSTERDAM
BRUSSELS
LILLE
MONTENEGRO
MADRID
DUBAI
DELHII
KUALA LUMPUR
BALI

4. Who we have worked with

5. People still using Social Media as a Broadcasting Tool

6. Get more Leads and Enquiries By Engaging

7. Engage
More Replies
Mentions
Shares
Retweets

8. How To Engage? Twitter chats Hashtags Influencers Groups
LinkedIn published posts
Great content
So many tools out there but just pick a few that your target audience is using and master them.

9. Lets Take Influencers

10. Influencers are people that are already talking to you target audience?
Go through what you actually want to achieve on social media. What is the end result and what is your short time result.

11. Who are your Influencers?

12. Engage With Them

13. Gain you more followers Give you a bigger audience
Add more credibility
Increase your reach
Gain you more followers
Give you a bigger audience
1.Legal or moral restrictions
2.Troll activity
3.Handling competitors
4. Use of language
5. Criminal activity
6. Inapropriate content
7.Spam, viruses
8.Confidentiality of clients
9.Managing Expectations
10.Contact details

14. Have a Strategy
Know Your Goals
Monitor And Measure

15. Engage with a call to action to drive people to take action to make more leads and enquiries.
Website
Landing Page
Newsletter

16. It's all about the engagement

17. ZC Content Strategy Template
Twitter Chats
Themes
Exhibitions/Shows
Trending Topics
General Topics
Blog Posts
Publications / Industry Journals
Latest News / Articles
Content Template Strategy
Conversation
Articles
Tips
Promotion
Top 10 Facts
Top 10 Tips
Infographics
Quotes
In the day of the life of
Top 10 Reasons Why
FREE Products
Products
Services
Events
Offers
Promotions
Pick a topic from each of the four actions and then pick a subcatgory as your next post.

18. Trending Content
VIDEOS
PICTURES

19. Build relationships, then convert!

20. What 3 things are you going to do?
ACTION
What 3 things are you going to do?
Set up a twitter account or other social account
Pen to paper and plan what you are going to post on the lead up to the b2b and during.
Connect and engage with influencers or people talking to your target market.

21. ANY QUESTIONS

22. Thank You For Listening
Website Tel /