1. Live Oak Communications
Spring 2014
FINAL
REPORT

2. Semester Overview Business Cards and Email Signature Email Newsletter
Social Media
Professional Portfolio Photos
Blog Posts
Web Manufacturer Updates
Google Analytics

3. Business Cards
BEFORE AFTER

4. Signature
BEFORE AFTER

5. Newsletter
Goal: The goal of the newsletter is to establish lasting relationships with customers and share Gregory Grier news and success stories.
- First sent April 28. June and August s scheduled.
- New logo and color scheme from 2012 rebranding.
Includes:
- Service Spotlight
- Project Profile
- Photos of work
- Links to website and social media accounts

6. Welcome to the GG Family
Service Spotlight: Reconfiguration
Project Profile: Southern Insurance

7. Email Newsletter Analytics
Sent to 179
36% opened, 5% clicked

8. Email Newsletter Analytics

9. Twitter 185 tweets = 29 weeks worth of content
14.8% increase in Twitter followers
4 tweets marked “favorite” by 3 businesses

10. Twitter

11. Pinterest & LinkedIn 150% increase in Pinterest followers
Urban Accents New York
8 re-pins of original
Gregory Grier office photographs
50% increase in LinkedIn followers

12. Production Photos
Southern Insurance Department BD Brown Communications, LLC Kernersville Police

13. Production Photos - Created by Live Oak in Fall 2013
Goal: Give readers a sense of GG’s loyalty, customer service, and their welcoming and friendly brand personality
Our posts included:
“Employee Spotlights”
“The Beauty of Before and After”
Advice and Industry Trends

14. Blog Accomplishments Created 13 original blog posts
100% increase in followers
3 shares to users’ Twitter accounts
Over 50% of visitors to the GG website were referred through the blog

15. “The Beauty of Before and After” “Industry Trends/Advice”
Blog Examples
“Employee Spotlight”
Gary Mundy
“The Beauty of Before and After”
Southern Insurance
“Industry Trends/Advice”
It’s All About Color!

16. Manufacturers Added to Site

17. Google Analytics Goal:
February - April
Goal:
To track success of GG’s website activity as well as how users interact with the website
Provide insight as to how we can provide a better experience for potential clients and partners to drive more website activity.

18. Google Analytics
- This semester, Gregory Grier’s website received 666 total visits with 70.87% of those being people that had not been to the website before.
- Gregory Grier’s website reached an international audience - Canada, South America, Europe, Indonesia, etc.
% of new visitors in referral traffic came to the Gregory Grier website from the blog.
APRIL 2014

19. Conclusion, Recap & Next Steps
Business Cards and Signature
Newsletter
Social Media
Professional Portfolio Photos
Blog Posts
Web Manufacturer Updates
Google Analytics

20. Gregory Grier, Thank You for a Wonderful Semester!