1. Kingston Technology ASBIS “Horké” serverové setkaní 22.09.2016
Welcome to Kingston Technology

2. Sept 5th DC400 launch Channel Launch Densities – 480GB, 960GB, 1.6TB
Phison S10 controller with Enterprise Firmware
Large DRAM Cache for controller mapping efficiency/performance
15nm Toshiba MLC NAND
5yr conditional warranty based on flash wear
Endurance: (JEDEC Enterprise DWPD)
QoS is key design consideration
28% OP capacities available for higher performance and endurance

3. Sept 5th DC400 launch – Custom Sku Densities
28% OP capacities – 400GB, 800GB enable greater performance and endurance
1.8TB capacity available for read intensive applications
Phison S10 controller with Enterprise Firmware
Large DRAM Cache for controller mapping efficiency/performance
15nm Toshiba MLC NAND
5yr conditional warranty based on flash wear
Endurance: DWPD for 400GB and 800GB
Endurance: 0.43 DWPD for 1.8TB
QoS is key design consideration

4. What makes DC400 a Datacenter SSD?
IT and Storage Architects are raising the bar when defining “acceptable levels of performance” for server class SSD’s
Client class SSD’s are fast but lack the performance consistency necessary for many datacenter application workloads
Performance consistency of IOPS and latency are the critical criteria for datacenters
Quality of Service (QoS) – An old term, but new to the SSD industry for defining SSD performance consistency
The DC400 firmware and hardware design is optimized to deliver exceptional levels of QoS performance at a low price point

5. What is QoS?
Quality of service of an SSD consists of the predictability and consistency of low latency while servicing a workload
For datacenters, latency distribution of an SSD needs to hit certain service levels for an application for 99.9% of the time or on a tighter scale 99.99%
- This is often referred to as “Three-nines” or “Four-nines”
- Consistent latency is the goal of every enterprise storage solution
The degree of latency variability is what separates enterprise SSDs from typical client SSDs
Kingston will publish a “QoS Document” for DC400 at launch

6. DC400 IOMeter Mixed Workloads
QD32 Random 100% 4K Workload on a preconditioned drive
DC GB sustains 90K IOPs for duration of this test
KC GB with client FW starts high but cannot maintain IOPS for more than a few seconds before dropping into the low 1000’s and then up again

7. DC400 Aerospike Database Workload Latency Test
Heavy 24 hr test testing consistency of latency on database workload
For each hour of test the goal is no more than 5% of the transactions taking more than 1ms to pass Aerospike test
Dark blue line set to 5% everything above is a fail
DC GB passes easily and 960GB is close but KC400 1TB in purple is not close
Note no SATA based SSD Ent or Client passes this test without OP

8. KC400 vs DC400 SNIA Enterprise Workload
72 hour test focused on steady state performance
DC400 performs well vs Micron and Intel DC SSDs
KC400 drops below 10K IOPs early in the test

9. Kingston 2.5” SATA SSDs for Servers
E Series Enterprise Class
E50
2.5” MLC
Standard 3K NAND
Power Fail Protection
240, 480GB
DC400 Series Enterprise Class
DC400
2.5” MLC
Standard 3K NAND
400GB-1800GB*
OP Configurable (using KSM)
Sept 5th Launch
*Released capacities subject to change

10. DC400 is for the Mainstream Enterprise Market
2/3 of the SSDs sold for server use require less than 1 DWPD endurance
Phison S3110 controller for maximum sustained performance
Source: Micron, posted on Anandtech.com, July 2015

11. DC400 Endurance and Price Comparison
DC400 is priced extremely well in this category
Drive Model
NAND Type
DWPD
Internet Price
Kingston DC400
MLC
0.3/0.6
$ (960GB)
Intel DC-S3510
0.3
$ (800GB)
Micron M500DC 1
$ (960GB)
Micron M5100DC
$ (800GB)
Samsung PM863
3D TLC
1.3
$ (800GB)
Sandisk Coudspeed Eco G2
0.6
$ (960GB)
Intel DC-S3600 3
$ (800GB)
Intel DC-S3710
MLC (HIT) 10
$ (800GB)
Samsung SM863
3D VNAND
3.5
$ (960GB)
Samsung 845DC Pro
$ (800GB)
DC400 Competitors Similar performance & endurance
Phison S3110 controller for maximum sustained performance
Pricing based on Newegg online price.

12. New KSM feature enables user configurable OP for DC400
Users will be able to configure their own OP
To meet their particular endurance and performance goals
Drives can always be restored to the original factory settings. (But not larger)

13. HHHL PCIe NVMe G3 x8 w Pfail
Enterprise / Datacenter SSDNOW Roadmap
Q Q Q Q Q3 2017
E50
240, 480GB
2.5in 7mm SATA 6Gb/s w PFail
SF2581 MLC NAND
DC400 SATA
480, 960, 1.8TB
Next Gen Controller
2.5in 7mm SATA 6Gb/s
MLC NAND
SFF 8639 / U.2
256GB – 2TB
Next Gen Controller
2.5in PCIe NVMe G3 x4 w Pfail
MLC NAND
EP1000
800GB, 1.6TB, 3.2TB
Next Gen Controller
HHHL PCIe NVMe G3 x8 w Pfail
MLC NAND
Mass Production
Plan of Record
Proposed 13

14. Memory Agenda
Market Update
Memory Roadmap
Memory Architecture

15. News Feed – DRAM Industry in Downtrend
Micron is expecting FQ2’16 EPS to be $-0.12 to $-0.05, so they expect a continued decline in revenues.
Semis are planning for mobile demand in Q3/Q4 for iPhone 7 and new Chinese mobile devices. This will tighten client/server DRAM supply, however we do no foresee any price hikes. Pricing should be fairly steady.
Contract price for D3 and D4 is parity on client DRAM. Spot market D4 is slightly higher than D3.

16. Spot Market TTM
Not much volatility in the spot market the last year. Trend moves in one basic direction – down.
DDR3 price increase at end of August 15 from news of Semi’s holding back shipments
DDR4 flat in Q3/Q4 15 – New demand introduced by Skylake
DDR3 in 2016 – Chinese New Year stocking demand kept prices relatively flat, average already showing decline trend
DDR4 in 2016 – Spot premium eroding quickly, moving averages suggest another wave of decline towards DDR3.

17. Spot Market Price History –DDR3
Not much volatility in the spot market the last year. Trend moves in one basic direction – down.
DDR3 price increase at end of August 15 from news of Semi’s holding back shipments
DDR4 flat in Q3/Q4 15 – New demand introduced by Skylake
DDR3 in 2016 – Chinese New Year stocking demand kept prices relatively flat, average already showing decline trend
DDR4 in 2016 – Spot premium eroding quickly, moving averages suggest another wave of decline towards DDR3.
Source: DRAM Exchange, August 2016

18. Spot Market Price History - DDR4
Not much volatility in the spot market the last year. Trend moves in one basic direction – down.
DDR3 price increase at end of August 15 from news of Semi’s holding back shipments
DDR4 flat in Q3/Q4 15 – New demand introduced by Skylake
DDR3 in 2016 – Chinese New Year stocking demand kept prices relatively flat, average already showing decline trend
DDR4 in 2016 – Spot premium eroding quickly, moving averages suggest another wave of decline towards DDR3.
Source: DRAM Exchange, August 2016

19. Server Memory – Year to Date Breakdown

20. Memory Roadmap (1987 – 2018) 2016 DDR4-2400 DDR3 (1.5V) DDR3L (1.35V)
FAST PAGE
MODE
EDO
PC66
PC100
PC133
RDRAM
PC600
PC700
PC800
DDR200
DDR266
DDR333
DDR400
PC1066
DDR2-400
DDR2-533
DDR2-667
1987-
1990
1997-
1999
2000
2006
2007-
2009
DDR3-800
DDR3-1066
DDR3-1333
2016
DDR2-800
FB-DIMMs
DDR4-2933
DDR4-3200
DDR3L 1.35V
DDR3-1600
DDR3L-1600
DDR3-1866
LRDIMM
DDR4-2400
2018
2010-
2013
DDR4-2666
2017
Memory Roadmap (1987 – 2018)
DDR4-2133
Technology
Data Rate
Module Classification
Peak Bandwidth
DDR3 (1.5V) DDR3L (1.35V)
DDR3U (1.25V)
800
DDR3-800/PC3-6400
6400 MB/s or 6.4 GB/s
1066
DDR3-1066/PC3-8500, DDR3L-1066/PC3L-8500
8500 MB/s or 8.5 GB/s
1333
DDR3-1333/PC , DDR3L-1333/PC3L-10600
10600 MB/s or 10.6 GB/s
1600
DDR3-1600/PC , DDR3L-1600/PC3L-12800
12800 MB/s or 12.8 GB/s
1866
DDR3-1866/PC
14900 MB/s or 14.9 GB/s
DDR4 (1.2V)
2133
DDR4-2133/PC4-2133
17000 MB/s or 17 GB/s
2400
DDR4-2400/PC4-2400
19200 MB/s or 19.2 GB/s
2666
DDR4-2666/PC4-2666
21300 MB/s or 21.3 GB/s
2933
DDR4-2933/PC4-2933
23400 MB/s or 23.4 GB/s
3200
DDR4-3200/PC4-3200
25600 MB/s or 25.6 GB/s

21. ValueRAM Qualification Programs
In addition to the strategic partnerships Kingston has with ODMs for submitting memory for qualification, we also work with independent memory test labs AVL and CMTL Labs for specific platform, motherboard, or system qualification. Test certificates are available on our website.
Kingston frequently works with independent memory testing labs, such as AVL or CMTL, to provide independent qualification of our memory on popular motherboards and server systems. We post the certificates from these labs on our website, so our customers don’t have to search the motherboard or server manufacturer’s website, which are often out of date.

22. 6Q Server Memory Overview
DDR3 LRDIMM support in Q3/Q4 to be re-assessed by demand and supplier output

23. DDR3 Component Roadmap
CONFIDENTIAL

24. DDR3 Server Premier Roadmap
CONFIDENTIAL

25. DDR4 Component Roadmap
CONFIDENTIAL

26. DDR4 Server Premier Roadmap
CONFIDENTIAL
2133 Hynix A RDIMMs will transition to 2400 Micron A/B in Q4

27. Load-Reduced DIMMs for DDR4 – New Design, Reduced Latency
For DDR4, the Load Reduced DIMM design was improved to reduce latency. Instead of using a central buffer on the DIMM to communicate to the memory controller, data buffers were placed below the DRAM chips so the memory controller can communicate directly with the memory storage location. This lowered the controller to buffer latency from 2.5ns to 1.2ns, allowing DDR4 LRDIMMs to operate at higher speeds in multiple DIMMs per channel, when compared to Registered DIMMs.
Source IDT:

28. Intel Xeon E5 v4 (Broadwell-EP) DDR4 Supported Memory Speeds
Module Type
(No Mixing in a Server)
1 DIMM per Channel
1 DPC
2 DIMMs per Channel
2 DPC
3 DIMMs per Channel
3DPC
Registered DIMM (RDIMM)
2400
2133
1600
Load Reduced DIMM (LRDIMM, 3DS)
1866
Processor Model
Determines Maximum
Memory Speed
2400
2133
1866
The memory population rules from Intel describe how fast and at what voltage the memory will operate when different memory types or ranks are installed, and in multiple channels. The Xeon E5 v4 (Broadwell-EP) supports both Single Rank and Dual Rank Registered DIMMs at 2400 in up to one DIMM per channel, or four DIMMs per processor. In configurations of two DIMMs per channel, or 8 DIMMs per processor, the memory will clock down to In a fully populated server, the fastest the memory can operate is Load Reduced DIMMs offer an opportunity to not only increase the capacity of the memory, but they will also operate at higher speeds than Registered DIMMs in configurations of two DIMMs per channel. This is due to the new design of the LRDIMM.
As always, the processor model determines how fast the memory is allowed to operate. Only high end Xeon models support All mid and low end models will safely clock 2133 down to 1866 or 1600.

29. Intel Xeon E5 v3 (Haswell-EP) DDR4 Supported Memory Speeds
Module Type
(No Mixing in a Server)
1 DIMM per Channel
1 DPC
2 DIMMs per Channel
2 DPC
3 DIMMs per Channel
3DPC
Registered DIMM (RDIMM)
2133
1866
1600
Load Reduced DIMM (LRDIMM, 3DS)
2133
1866
Processor Model
Determines Maximum
Memory Speed
The memory population rules from Intel describe how fast and at what voltage the memory will operate when different memory types or ranks are installed, and in multiple channels. The Xeon E5 v3 (Haswell-EP) supports both Single Rank and Dual Rank Registered DIMMs at 2133 in up to one DIMM per channel, or four DIMMs per processor. In configurations of two DIMMs per channel, or 8 DIMMs per processor, the memory will clock down to In a fully populated server, the fastest the memory can operate is Load Reduced DIMMs offer an opportunity to not only increase the capacity of the memory, but they will also operate at higher speeds than Registered DIMMs in configurations of two DIMMs per channel. This is due to the new design of the LRDIMM.
As always, the processor model determines how fast the memory is allowed to operate. Only high end Xeon models support All mid and low end models will safely clock 2133 down to 1866 or 1600.