1. It’s Halloween, everyone’s entitled to one good scare.
-Sheriff Leigh Brackett (Halloween)

2. What’s Going On Today Brochure Sharing Activity
Go Over Assignment Five/ Scavenger Hunt
Visual Communication Discussion, Key Terms

3. Looking Ahead This Week
Graphic Design Concepts, Examples, and Basic Software Functions
Group Activity Based on Brochures and Posters
Starting to Brainstorm ideas for next week (peer response group activity)
November 14-20th: second round of presentations and all elements for assignment five are due

4. Assignment Five
Scavenger Hunt

5. Scavenger Hunt Key
Summarize what you learned in a poster or brochure (50%)
Short reflective paper about design decisions (25%)
A short presentation to the class (25%)
Either Assignment Three or Assignment Four
True
How you matched your content to the audience, purpose of your communication using visual elements, genre selection, image selection, color choices, font/typography, amount and placement of text

6. Scavenger Hunt Key Cont.
The paper must be at least one page
How well each of the features are integrated into your presentation: context, substance, organization, style, and delivery
The presentation must be at least 5 minutes and no more than 7 minutes
There are six panels needed in a brochure
False, we must find ways to reimagine the writing and come up with more ways to get the information to the audience
Brochure
Poster

7. Visual Communication Key Terms: Pattern Contrast Direction Chunking
Color

8. Key Concepts of Visual Messages
Pattern
Consistency
Repetition, rhythm, symmetry
Variety
Multiple objects, ideas, colors, etc.
Balance
Centering, asymmetrical/informal balancing
Grid
Matrix of columns and rows.

9. Key Concepts of Visual Messages
Contrast
Figure-ground
Establishes the most fundamental visual priorities
Dimensionality
Illusion of depth adds interest, clarity, and emphasis
Light and shadow effects, overlapping of objects, hot foreground colors and cool background colors

10. Key Concepts of Visual Messages
Direction
Lines
Leading our vision
Repetition
Suggests movement with repeated figures
Perspective
Directs the eye toward the horizon of the piece

11. Key Concepts of Visual Messages
Chunking
Proportion
Relative size of one element to another
Placement
Position of one element to another
Showing which chunks should receive more emphasis

12. Key Concepts of Visual Messages
Color
Hue
“color”
“hunter green,” “fire engine red”
Intensity
Brightness or degree of saturation of a single color
Value
Relative lightness or darkness of a color

13. Questions:
Why do you think the designer chose the colors seen on the poster? How might the effect change if it was shown with darker colors such as black and navy blue?
Is this advertisement effective? Why or why not? What emotions are evoked while you look at the image?
Think of the terms on previous slides (also located in your Student Guide). How does this poster use them? Are they successful?
Who do you think the intended audience is for this poster?

14. Using the Language
Take five minutes to go over the terms and look at your brochure. How does your brochure utilize the terms? Are there things that are missing? How do the colors used reflect the meaning of the brochure? What do you think the intended audience is? Be prepared to share your thoughts with the class.