0. Spring Semester: Session 1 ELC Consulting Sessionsv
Spring Semester: Session 1
ELC Consulting Sessions v
Source: Haas Consulting Club Casebook

1. Consulting Overview

2. Providing research, analysis, and business advice
Overview
Case Interview
Case Practice
What is Consulting?
Providing research, analysis, and business advice
Increasing sales, decreasing costs, organizational design
Classified by the project owner
CEO = Strategy. CFO = Financial. CTO = Technology
Average projects of 3-6 months
Work with person teams
Training for business leadership
Many CEOs, CTOs and CFOs are former consultants
Accelerated career path
Senior influence at a very junior level
Source: Management Consulted

3. Top 3 Big 4 Tier 2 Industry Landscape Source: Management Consulted
Overview
Case Interview
Case Practice
Industry Landscape
Top 3
Big 4
Tier 2
Source: Management Consulted

4. What do consulting firms look for?
Source: Management Consulted

5. You need to be talking to…
Overview
Case Interview
Case Practice
Timeline
You need to be talking to…
the right person
at the right time
at the right firm
in the right location
for the right position
Source: Management Consulted

6. The Case Interview

7. Interview Types Source: Haas Consulting Club Casebook Overview
Case Interview
Case Practice
Interview Types
Source: Haas Consulting Club Casebook

8. Interview Rounds Source: Haas Consulting Club Casebook Overview
Case Interview
Case Practice
Interview Rounds
Source: Haas Consulting Club Casebook

9. Do’s Dont’s Interview Do’s & Don’ts
Overview
Case Interview
Case Practice
Interview Do’s & Don’ts
Do’s
Arrive 15 minutes early.
Be professional: Smile, make eye contact, and maintain good posture
Clarify questions
Answer the interviewer's questions as specifically as possible
Listen. Concentrate not only on the interviewer's words, but also on the tone of voice and body language.
Close on a positive note – “What is the next step?”
Dont’s
Don't interrupt the interviewer
Don't be overly familiar, even if the interviewer is
Don't ramble
Don’t forget to smile
Source: Federal Consulting Resources

10. Online Offline Resources preplounge.com, caseinterview.com, etc.
Overview
Case Interview
Case Practice
Your Resources
Online
preplounge.com, caseinterview.com, etc.
Offline Resources
Consulting books (Case in Point, LOMS, etc.)
University Casebooks (Warthon, Darden, Haas, etc.)
One-to-one consulting preparation services (Management Consulted)

11. Case Practice

12. Overview
Case Interviews
Case Practice
Market Estimation
Case #1 Problem Statement: The client is a firm that considering to enter the traffic signal market in Manhattan, and wants to know what is the Market size of traffic signals in Manhattan last year?

13. Overview
Case Interviews
Case Practice
Market Estimation
Case #2 Problem Statement: We’re going to look at the sales of Pianos in the United States. What do you think annual sales (total revenues) are in the US for Pianos?

14. Tips for market sizing cases:
Overview
Case Interviews
Case Practice
Market Estimation
Tips for market sizing cases:
There are three types of market sizing cases: population based household based and finally preposterous cases.
Start by determining which type of case is it
Usually you don’t get a chance to ask clarifying questions during a market sizing case, only as questions when you do not understand the questions or terminology
Lay out the framework/structure that you will use to answer the question
Make assumptions and breakdown population by demographics relevant to the case. For example, if you are trying to find the number of smartphones sold in the US last year you would break the population down by generation

15. Overview
Case Interviews
Case Practice
Market Estimation
Estimate the number of units of what you are sizing per demographic group. Done through two ways:
1. By estimating the number, per demographic group, that is in need of a new product of what you are sizing, and
2. By estimating the number of replacements and upgrades to new products which depends on the lifecycle of the product (very important to consider).
Do the calculations and come up with your estimate! Be prepared to defend your assumptions and framework.
Then work the numbers and assumptions in your structure and come up with your estimate (that way you get second a second chance to review your though process)
Base your assumptions on some sort of logic; otherwise you could be questioned on how you came up with them.
Very important to use numbers that are easy to work with. Remember: the interview is more interested in your logic than whether your assumptions and numbers are spot on.

16. Key numbers to remember:
Overview
Case Interviews
Case Practice
Market Estimation
Key numbers to remember:
Us population is 320 Million
Average Life Expectancy of an American is 80 years
Even distribution between ages
80 Million per generation
100 million households (Assuming on average there are 3 people per household)