1. The Elite Circle of Influence
Teaching Class – February 16th, 2016
With Peggy McColl

2. For Today’s Class Reminders Mastermind Class March dates
Mastermind Call
Expert Call
Business/Personal Goals
Revenue Model
Sources of Revenue
The Identity

3. Your Dashboard

4. Live Events – 3 x 2 Day Events
April 25th and April 26th in Ottawa at the Home of Peggy
Event #2:
August 22nd and August 23rd in Ottawa at the Cottage of Peggy
Event #3:
Dates to be Determined – Location to be Determined

5. Stick a Fork In It My Book is Done Done Done
Brand new program – started on Feb 1
All 7 Webinars are already delivered
The Link to Access is on Your Private Class Page

6. Best Seller Money Makers
New Revised Program Begins on the 24th of February
12 Classes – Every Wednesday & Thursday at 12noon EST
You will have full access to it and the link will be placed on your private access page
Formerly known as The Millionaire Author Intensive
This Program Focuses on 2 THINGS:
Make your book an International Best Seller
Creating Revenue Producing Products & Services

7. The Mastermind Call Tuesday, February 23rd
Dial in for this call please
Arrive BEFORE 12noon
3 Parts to the Call
1. Introduction
2. Requests of Your Mastermind
3. Your Intentions (next 30 days)
Everyone participates

8. March Dates Classes each and every Wednesday & Thursday all MONTH
Mastermind Call = Tuesday, March 22nd at 12noon EST
Expert Call = Tuesday, March 15th at 12noon EST

9. Our Expert Call GUEST

10. My Launch This Week http://AuthorLiveEvent.com redirects to
Opt-in Page/ Registration Page
Welcome Page (after they register)

11. http://AuthorLiveEvent. com http://peggymccoll

12. Ads
Facebook
Google
Linked-in
Bing

13. Facebook Ads

14. My Recommendation for YOU
Register for the event
Notice all aspects of it
If you get an , save it.
Notice the auto responders, the pages you are directed to
Watch the “live” event and takes notes on the format and style of delivery
Watch for the way I invite people to invest in themselves (notice the “language”)
This is a MODEL that you can learn from

15. What are Your Goals For your business For your revenue For your profit
For your income

16. Goals are NEVER for What YOU Get but …
For who you become!

17. Money Goals Pick a number any number  Gross Revenue Net Income
Profitability
Your Income

18. Neville Goddard says …
… think from your goal!
instruction to simply achieve our every objective. You see, imagination puts us inwardly in touch with the world of states. These states are existent, they are present now, but they are mere possibilities while we think OF them.
But they become overpoweringly real when we think FROM them and dwell IN them.
You know, there is a wide difference between thinking OF what you want in this world and thinking FROM what you want.

19. Manifesting Miracles
The very moment my claim is established to the point of conviction, that moment I begin to draw unto myself the evidence of my claim. Do not question the how of these things appearing, for no man knows that way. That is, no manifestation knows how the things desired will appear.

20. What is a Revenue Model?

21. The Framework Offering Price Cost Net Earnings # of Units Sold
Profitable Revenue
Book 10 5
1000
$5000
Downloadable Program
297 15
282
$282000
Mentoring
3000
100
2900 48
$139200
High End Program
10000
9000
$900000
Total Sales
$1,326,200

22. Sources of Revenue Source Pros Cons Book(s) (<$20)
Establish you as an expert
Allow you to organize your ideas/thoughts/strategies
Costs money
Takes time
Low revenue producer
Products (MP3’s, CDs, DVDs)
($10 to $50)
Low end product entry
Can be used as bonuses to sell higher end products/services (bundle)
Can be expensive to produce
Same effort to sell low-end as high end and results in less revenue
Programs
($47 to $297)
Can be made all downloadable
Once created, can sell for a long time
Should actively promote
Group Programs
$1000 to $4500)
Potential for great revenue
Takes the same amount of time regardless of # of
Opportunity to offer high-end offerings
More serious/committed buyers
Lots of work to prepare for a launch
Must over-deliver

23. More Sources of Revenue
Pros
Cons
Membership Programs
Recurring revenue
Easy to scale
Big revenue potential if successful
Retention can be a challenge
List
Can offer other people’s products, you earn money, they do the work
A challenge to build
A challenge to maintain
Certification Programs
Higher end offerings
Can set it up to receive recurring revenue
Train others to sell your stuff and build your brand
Requires a lot of attention / training / preparing / delivery
Finding good people can be a challenge

24. The Value You Offer Must solve a problem people WANT solved
Do it better than others
A Unique Component to what YOU offer

25. Pricing Your Offers Go within (use your intuition)
What do you believe it is worth?
What would others pay for it?
Must deliver more in use value than they pay in dollar value

26. Building Your Revenue Model
Determine an offer
Start with one
You can make more than one offer a time, but it must make sense
Be careful not to spread yourself too thin
Focus on revenue
Set yearly, monthly and weekly revenue goals
Be flexible
Notice what is working and what is not and adjust

27. Your Menu of Options Could be simple – one offer Three offers Multiple
Sides
Appetizers
Main courses
Deserts

28. You the Business Person
Must determine WHO is this successful business person
What are they like?
Describe it
Step into it!

29. An Identity Board

30. Every single day You are creating or destroying
Building or tearing down
What do you choose!

31. Power Life Script
A “script” of your life in the present tense … as if you are living the life you desire right NOW!
Using descriptive words … verbs
Written with all of the feeling you can muster
Record it using audacity
Listen to it every single day

32. So? What do you do next? What would you love to create?
What are your goals? For this month? Next month? The year?
Decide on what you would love to create
We can brainstorm ideas
to schedule an appointment
Get your tools in order
Make this part of your every day!
Determine what you are going to offer