1. www.cfe-certification.eu MATTHIAS SCHEID FGM-AMOR Company Name Name
Brussels , February 2017

2. Background & Development
“Ljubljana Declaration”
B2W project consortium decide to develop certification scheme for cycle friendly employers
The basis build the existing certification scheme from ADFC
Agreement on the EU-Framework
Developing of CFE- Website
Developing of self-evaluation tool for companies

3. The CFE-Scheme EU wide framework Who can participate?
Defined Fields of Action
Defined Measures per Action
Defined Must Criteria / Bicycle Coordinator
Defined Points per Measure
Who can participate?
Micro, small, medium- sized, large companies

4. Information │ Communication │ Motivation Coordination │ Organisation
The Fields of Action
Information │ Communication │ Motivation
Coordination │ Organisation
Service
Infrastructure
Bicycle Parking
Access to Company Premises
Changing Rooms / Showers
Parking Management as complementary Measure
Customer Traffic

5. Example for measures within a Field of Action
AF1: Information│ Communication │ Motivation
CFE measure
Max. points
Participation in the „Bike to Work“ campaign 10
Internal extension of the „Bike to Work“ campaign 5
Information on cycling for new employees or those switching from motoring to cycling
Internal bicycle marketing 7
Repeating activities (rituals) to promote cycling
Rewards for cyclists 4
Individual trip planning guidance for cyclists
Mentor system – bike-buddy services 3
Company bicycle tour
Information events regarding bicycle transport
Training opportunities in the area of bicycle transport
Create a map of the surrounding area of your company
Maximum score 59
Minimum score / threshold needed for bronce level 16
Minimum score / threshold needed for silver level 20
Minimum score / threshold needed for gold level 32 5

6. Example for a Measures
All Measures are described in detail in the Guidebook:
„Cycle friendly employer – easy made“ 6

7. EU Framework National Variables
Fields of Action
Measures
Must Criteria
Points per Action
Needed Points /
Threshold per AF
Singel level or multi level certification
Additional Must Criteria
Process of certification (self-evaluation , on site Audit….)

8. Next Step and Sustainability
Certify first companies
Get new countries on board
CFE-Certification - a WIN WIN situation
Business model for companies that offer the certification
Better public image and appearance for certified companies
Better Framework conditions for European Cyclists 8

9.
MATTHIAS SCHEID FGM-AMOR 9

10. Company Name
Name
Brussels , February 2017