1. The Kelsen Case - Case Study - The Burke/Lonvig Model
FOR EDUCATIONAL USE ONLY
The Kelsen Case - Case Study - The Burke/Lonvig Model
Just to remind you of
the point of departure
of the Burke/Lonvig Model

2. The Kelsen Case
Concerning inspiration this case shows how a quite accidental event inspires…

3. In the C. G. Jung terminology it is called Synchronicity.
The Kelsen Case
Or?
In the C. G. Jung terminology it is called Synchronicity.
Synchronicity is the experience of two or more events which are causally unrelated occurring together in a supposedly meaningful manner. In order to count as synchronicity, the events should be unlikely to occur together by chance.
The concept does not question, or compete with, the notion of causality. Instead, it maintains that just as events may be grouped by cause, they may also be grouped by their meaning. Since meaning is a complex mental construction, subject to conscious and subconscious influence, not every correlation in the grouping of events by meaning needs to have an explanation in terms of cause and effect.

4. The Kelsen Case
Kelsen The International Bakery now Dansk Cookie Industry A/S (DCI) asked me to do a poster for the employees - in order to communicate Kelsen’s new logo to the employees.
Yes, sure

5. A group of people from Kelsen visited me in Lille Fejringhus
The Kelsen Case
A group of people from Kelsen
visited me in Lille Fejringhus
and told me about Kelsen.
The Communication Manager and
some other influential folks.
I visited Kelsen
I saw the Kelsen logo
I saw cakes
Cakes in different shapes
I saw cakes in the shape of pretzels

6. I worked with shapes of cakes
The Kelsen Case
I worked with shapes of cakes
I worked with cakes in the shape of pretzels
I worked with the Kelsen logo
I made a lot of sketches
I had not reached the tipping point
I was in the frustration phase
and I stayed there

7. I worked in my study that is adjacent to my galley.
The Kelsen Case …
On a wall in my gallery these 4 motifs was exhibited – the CIRCUS series.
3 meters above the floor.
I worked in my study that is adjacent to my galley.

8. Suddenly there was a terrible noise from the gallery.
The Kelsen Case
Suddenly there was a terrible
noise from the gallery.
Something hit the floor with a crash to the
sound of splintering glass.
I went to the gallery
The clown and its frame of glass had
crashed to the floor.
There were the Clown, a demolished frame,
And numerous tiny pieces of glass on the floor.
And there was a considerable mark in the tree floor.
No doubt.
This was a very clear sign.
I had to use the Clown in my work for Kelsen.

9. The Clown was dressed in a baker’s hat. The hat was
The Kelsen Case
The Clown was dressed in
a baker’s hat. The hat was
decorated with a cake
in the shape of pretzel.
Kelsen’s logo was the new
bow tie.
And the text of this art work
was sure:
“MY NEW BOW TIE”.

10. The Communication Manager and the other influential folks.
The Kelsen Case
I visited Kelsen.
The Communication Manager and
the other influential folks.
I presented the clown.
No doubt.
The Clown it was.

11. The Kelsen Case
The End
FOR EDUCATIONAL USE ONLY COPYRIGHTS STEPHEN JOSEPH BURKE AND ASBJORN LONVIG