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Home Storage Product Launch

Published byAngelina Evans Modified over 6 years ago

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Presentation on theme: "Home Storage Product Launch"— Presentation transcript:

1 Home Storage Product Launch
ReadyNAS Duo v2 ReadyNAS NV+ v2 NETGEAR Confidential INTERNAL USE ONLY

2 NETGEAR Confidential - INTERNAL USE ONLY
What is it? NETGEAR brings network storage to more homes than anyone else. The new ReadyNAS Duo and NV+ double legacy performance for up to 30% less. Two freshly redesigned and updated models: 2 bay Duo (-200XXX) 4 bay NV+ (-200XXX) Designed for: Volume eCom and DMR channel partners Educated first-time NAS buyers for SOHO and prosumer applications (entry geeks) Thrifty prosumers (poor geeks) NETGEAR Confidential - INTERNAL USE ONLY

3 NETGEAR Confidential - INTERNAL USE ONLY
Why Duo and NV+ v2? The only vendor with 24x7 support and 3 year warranty The #1 network storage vendor (Gartner <$5K) 26 regional offices, 22 support locations and 16 languages 2. All the speed for up to 30% less cost 20% faster backups with the first USB 3.0 support Media streaming that’s up to 140% faster than others 3. Easier to use than ever before Complete setup in less than 8 clicks (new GUI) Zero downtime expansion Hacker-safe remote connections from mobile devices Private, full resolution photo sharing without 3rd party sites 18,000 new photos shared in the last week! Growing 15% each week. NETGEAR Confidential - INTERNAL USE ONLY

4 a r NETGEAR QNAP Synology Iomega Buffalo 24x7 support, 3 yr warranty
Price Performance Simple Expansion Add-Ons and Apps

5 NETGEAR Confidential - INTERNAL USE ONLY
How do I get it? Forecasts due Oct 14 Price book, Product Setup Sheet, Datasheet Oct 18 xFactory Oct 31 Press Release Nov 9 Initial stock (DISKLESS ONLY) Nov 9 Initial stock (populated) Nov 23 Supply to be allocated WW: 5000 Duo 2500 NV+ Disk Promo! NETGEAR Confidential - INTERNAL USE ONLY

6 Pricing (USD) SKU Product Name v2 (-200xxx) @ 42% off RND2000
SRP based on suggested eComm pricing / margins SKU Product Name v2 42% off RND2000 Duo, diskless 310 LP / 199 SRP RND2110 Duo, 1TB 420 LP / 269 SRP RND2210 Duo, 2TB 465 LP / 299 SRP RND4000 NV+, diskless 620 LP / 399 SRP RND4210 NV+, 2TB LP / 499 SRP RND4410 NV+, 4TB 935 LP / 599 SRP SKU Product Name v2 40% off RND2000 Duo, diskless 300 LP / 199 SRP RND2110 Duo, 1TB 405 LP / 269 SRP RND2210 Duo, 2TB 450 LP / 299 SRP RND4000 NV+, diskless 600 LP / 399 SRP RND4210 NV+, 2TB 755 LP / 499 SRP RND4410 NV+, 4TB 905 LP / 599 SRP NETGEAR Confidential INTERNAL USE ONLY

7 What tools are available?
Images in MediaBin (Now) Product shots GUI screen shots Banner ads Landing page Flash demo video 25/50/100 word copy blocks Battle Cards (Oct 18) Datasheet (Oct 18) Product Setup Sheet (Oct 18) NETGEAR Confidential - INTERNAL USE ONLY

8 NETGEAR Confidential - INTERNAL USE ONLY
ProSupport Upgrades Unique services only NETGEAR can offer! All products have 3 yrs, 90 days support XPressHW upgrades from 10 day swap to NBD* OnCall 24x7: XpressHW plus 24x7 telephone support Easy upsell to margin and ASPs on DMR/eCom sites Tools Currently on all price lists New service datasheet (October 18) 18,000 new photos shared in the last week! Growing 15% each week. * NBD – Next Business Day NETGEAR Confidential - INTERNAL USE ONLY

9 ProSupport Pricing (USD)
SRP based on suggested eComm pricing / margins SKU Product Name 42% discount PRR0331 XPressHW, 3 yr, Duo v2 $38 LP / $29 SRP PMB0331 OnCall 24x7, 3 yr, Duo v2 $156 LP / $99 SRP PRR0332 XpressHW, 3 yr, NV+ v2 $59 LP / $39 SRP PMB0332 OnCall 24x7, 3 yr, NV+ v2 $363 LP / $229 SRP SKU Product Name 40% discount PRR0331 XPressHW, 3 yr, Duo v2 $43 LP / $29 SRP PMB0331 OnCall 24x7, 3 yr, Duo v2 $175 LP / $119 SRP PRR0332 XpressHW, 3 yr, NV+ v2 $66 LP / $49 SRP PMB0332 OnCall 24x7, 3 yr, NV+ v2 $407 LP / $269 SRP NETGEAR Confidential - INTERNAL USE ONLY

10 Cool New Features

11 New Wizard! NETGEAR Confidential INTERNAL USE ONLY

12 Sexy New Interface! NETGEAR Confidential INTERNAL USE ONLY

13 Simplified Management!
NETGEAR Confidential INTERNAL USE ONLY

14 New Photo Sharing App! Over 18,000 photos shared last week; over 2M to date Full print-quality without the 3rd party intermediary No fees! Totally private! NETGEAR Confidential INTERNAL USE ONLY

15 Mobile Apps! Mobile platform file sharing over an encrypted connection – with no complicated setup! iPhone and Android NETGEAR Confidential INTERNAL USE ONLY

16 Internal Positioning

17 2-Bay Internal Positioning
Features Duo Duo v2 - NEW! Ultra 2 Ultra 2 Plus Diskless (SRP) 1 TB 2 TB 4 TB $179 $229 $299 -- $199 $269 $399 $499 Read/Write Speed 96/60 Mbps 100/65 Mbps 98/70 Mbps Hot Swap Bays 2 CPU 280 MHz tri-core Infrant ASIC 1.6 GHz Single-core Marvell Kirkwood 1.5 GHz Single-core Intel Atom 1.8 GHz Dual-core RAM 256 MB 1GB RAID Support 0,1 JBOD, 0, 1 0, 1 RAID Expansion X-RAID X-RAID2 Host Interface 1 GbE 2 GbE USB Interface (3) USB 2.0 USB 2.0 USB 3.0 (2) USB 2.0 (1) USB 3.0 iSCSI Support - X ReadyNAS Photos II (HD photo-sharing app) Plex Add-On support (media transcoding / streaming) Limited Warranty 3 yrs

18 4-Bay Internal Positioning
Features NV+ NV+ v2 - NEW! Ultra 4 Ultra 4 Plus Diskless (SRP) 2 TB 4 TB $329 $449 $599 $399 $499 $549 -- $749 Read/Write Speed Hot Swap Bays 2 CPU 280 MHz tri-core Infrant ASIC 1.6 GHz Single-core Marvell Kirkwood Intel Atom 1.6 GHz Dual-core Memory 256 MB 1GB RAID Support 0,1, 5 JBOD, 0, 1, 5 0, 1, 5 RAID Expansion X-RAID X-RAID2 Host Interface 1 GbE 2 GbE USB Interface (3) USB 2.0 USB 2.0 USB 3.0 (2) USB 2.0 (1) USB 3.0 iSCSI Support - X ReadyNAS Photos II (HD photo-sharing app) Plex Add-On support (media transcoding / streaming) Limited Warranty 3 yrs Note: slight price change upwards on the new product.

19 Competitive Positioning

20 2-Bay Home NAS Competitors
Features NETGEAR Duo v2 - NEW! Synology DS211 QNAP TS-219P+ Buffalo LinkStation Pro Iomega Ix2-200 , CE Diskless (SRP) 1 TB 2 TB $199 $269 $299 -- $259 Reliability 24/7 Customer Support X Limited Warranty 3 yrs 2 yrs 1 yr Chassis Steel Plastic Price/Performance Read/Write Speed 96/60 MBps 98/54 MBps 97/56 MBps 70/46 MBps 39/23 MBps CPU 1.6 GHz Marvell 1.0 GHz Marvell Memory 256 MB 512 MB USB Interface USB 2.0 USB 3.0 (3) USB 2.0 (2) eSATA (1) USB 2.0 Simplicity Secure remote access ReadyNAS Remote (4) different apps Qmobile Buffalo WebAccess Iomega Personal Cloud Private photo sharing ReadyNAS Photos II DS Photo+ iOS/Android mobile apps iOS only RAID Expansion X-RAID2 Hybrid RAID Online RAID Hot Swap Bays 2 Cold swap only Synology and QNAP suffer from support and simplicity problems, especially if a customer just wants to buy a populated device and get on with life. Iomega and Buffalo suffer from terrible performance and complexity. You must use a screwdriver to work with your hard drives, and you can’t just grow on the fly! NETGEAR Confidential INTERNAL USE ONLY

21 Silver Bullets for 2-bay Competitors
Synology – DS211 Service/Support 2 year warranty, limited support hours Flimsy plastic chassis Price/performance Up to 30% higher equivalent price 20% slower USB 2.0 transfer speeds Simplicity No hot swap drive bays 4 different apps for remote access QNAP – TS-219P+ 1 year warranty, limited support hours No private photo sharing app Buffalo – LinkStation Pro Duo 30% slower USB 2.0 transfer speeds No automatic expansion No Android app Iomega – ix2-200 Cloud Edition Limited support hours 50%+ slower RISKY and COMPLEX SLOW NETGEAR Confidential INTERNAL USE ONLY

22 4-Bay Home NAS Competitors
Features NETGEAR NV+ v2 - NEW! Synology DS411j QNAP TS-419P+ Buffalo LinkStation Pro Iomega Ix4-200d , CE Diskless (SRP) 2 TB 4 TB $399 $499 $599 $359 -- Reliability 24/7 Customer Support X Limited Warranty 3 yrs 2 yrs 1 yr Chassis Steel Plastic Price/Performance Read/Write Speed 91/45 Mbps 78/36 Mbps 94/43 Mbps 68/34 Mbps 42/26 Mbps CPU 1.6 GHz Marvell 1.2 GHz Marvell Memory 256 MB 128 MB 512 MB USB Interface USB 2.0 USB 3.0 (2) USB 2.0 (4) USB 2.0 (2) eSATA (3) USB 2.0 Simplicity Secure remote access ReadyNAS Remote (4) different apps Qmobile Buffalo WebAccess Iomega Personal Cloud Private photo sharing ReadyNAS Photos II DS Photo+ iOS/Android mobile apps iOS only RAID Expansion X-RAID2 Hybrid RAID Online RAID Hot Swap Bays 4 Cold swap only NETGEAR Confidential INTERNAL USE ONLY

23 Silver Bullets for 4-bay Competitors
Synology – DS411j Service/Support 2 year warranty, limited support hours Flimsy plastic chassis Price/performance Up to 30% higher equivalent price 50% less memory (RAM) 20% slower USB 2.0 transfer speeds Simplicity No hot swap drive bays 4 different apps for remote access QNAP – TS-419P+ 1 year warranty, limited support hours Up to 20% higher equivalent price No private photo sharing app Buffalo – LinkStation Pro Quad 30% slower USB 2.0 transfer speeds No automatic expansion No Android app Iomega – ix4-200d Cloud Edition Limited support hours 50%+ slower RISKY and COMPLEX SLOW Synology and QNAP suffer from support and simplicity problems, especially if a customer just wants to buy a populated device and get on with life. Iomega and Buffalo suffer from terrible performance and complexity. You must use a screwdriver to work with your hard drives, and you can’t just grow on the fly! NETGEAR Confidential INTERNAL USE ONLY

24 NETGEAR Confidential - INTERNAL USE ONLY
Questions? NETGEAR Confidential - INTERNAL USE ONLY

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