1. Linking Rich Content Catalogue to your Webshop
Rich Content is King for Ebusiness

2. Content for all brands! (This is only an incomplete sample)

3. Some customers of ICEcat content in the Benelux (Only a limited sample)

4. Some first customers of ICEcat in Belgium

5. Number of requests on datasheets shows how quickly ICEcat is adopted by the market in 2003

6. Why ICEcat.biz?
Rich Content will make visitors return to your website and leads to more orders
Rich Content and Top 10 statistics, reduce the uncertainty of buyers, and the number of ordering mistakes
Consumers and business professionals prefer Product Finders to compare products before they buy them
Do you know what your customers are interested in, but not buying from you?
Current solutions are too expensive and often not vendor proof
Therefore ICEcat offers:
Cost-effective and vendor-proof content
Discounts for low-traffic merchants
A solution accepted by the market and selected by your channel partners
And this includes
more than product descriptions (March 2004)
specialized product finders for top 20 categories
standardized UNSPSC categorization of products
Standardized brand names
Standardized manufacturer part numbers
Support of mainstream product description formats
XML & HTML publishing

7. Vendor-proof Content of ICEcat.biz
95% HP/Compaq descriptions (source: HP)
95% Toshiba descriptions (source: Toshiba)
2400 IBM descriptions (source: IBM)
10000s other product descriptions (source: icecat editors)
Related products for upselling and cross-selling
Optional: user-responses per merchant
See
Multi-lingual (NL/EN)
In the process of supporting French and German as well

8. Content Integrated in Your ICEshop
Thumbnails & Info links
Your stock & price
Shop is index on ICEcat

9. Product Finder (productvergelijker) Meets Needs of Customers
Selecting on specs
Integrated with shop (price, stock, order)
Comparing on specs

10. Learning to know what your customers are looking for
Monthly reporting by for merchants > level I
Number of requests by supplier by category
ICEcat editors use popularity as a guiding criterium!

11. Fees ICEcat.biz Examples:
Tibet is low-traffic B2B (I), i.e., 100 euro/month excl. product finder
TakeitNow is high-traffic (IV), i.e. 786 euro/month incl. product finder
No set-up fees for ICEshop, eSeller, HP Partner Commerce, OneTrail
No design costs
Annual invoicing + end-of-year correction based on usage
ICEcat only allows requests from servers of “certified partners”
Database exports: 2000 setup fee, subscription level IV