2. NPHIC H1N1 Committee Jeanene Fowler Maricopa County Public Health
Chair of NPHIC H1N1 Committee

3. Last year………………………………..
H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 Everything else

4. NPHIC’s Response: How Do We Learn And Grow From Our Experiences
H1N1 Committee is Born!

5. Origin of NPHIC H1N1 Committee
Part of Cooperative Agreement with CDC
Evolved out of Pan Flu Committee
Such an important topic, decided to form a separate H1N1 Communications Committee

6. Plan of Attack
February- committee decided to look at H1N1 Best Practices
Goal was two-fold
Provide utility beyond flu; other Public Health crises
Showcase best practices for members to also apply to upcoming flu seasons

7. Plan of Attack
Hot Washes were held by NPHIC board members in every region of the country on these topic areas:
Social media
Online & Collateral
Partnerships
Grassroots
Translated Material
Paid Media
Earned Media
NPHIC/CDC Communications

8. Plan of Attack
Committee Members now are working to analyze each topic area to pull out trends for a final report
Special thanks
Bill Walker
Crissy Rowland
Rocky Merz
Leah Bucco-White
Nicola Whitley
Tom Slater
All of NPHIC’s Board Members

9. Request for materials

10. Communication Flow NPHIC /CDC Communications
Regions were asked their feelings about communication flow from CDC to NPHIC to members
Overall very positive
A few specifics…

11. Communication Flow NPHIC /CDC Communications Strengths
Daily Talking Points
“invaluable,”
“worth the price of membership alone”
Harvard Polling
Provided members with valid research and insights and added credibility to the message(s)
Conference Calls
Allowed members to receive info at the same time or before media
Timing was a little problematic because info often changed late in the day

12. Communication Flow NPHIC /CDC Communications Challenges
Collateral from CDC
Members would like to have ads, facts sheets etc sooner and in a wide variety of languages
Let locals and states know sooner what was being created-avoid duplication
Allow space for local branding – assists in quickly delivering a unified message

13. Communication Flow NPHIC /CDC Communications Challenges
Al Lundeen, NPHIC Member from CA summed it up:
“Yes, they could have been more helpful, but they were probably facing the same challenges we did. You could make the same analogy from the State of California to the county level…had we been quicker, we would have been of greater assistance to the counties. I’m in no way trying to defend the CDC, I just know that agreeing to messages and then the translation process took a while.”

14. Communication Flow NPHIC /CDC Communications
CDC Heard Our Need
CDC has developed a new campaign rolled out earlier this summer called The Flu Ends with U.
See Dr. Kris Sheedy’s session
tomorrow explaining more about
the campaign

15. Communication Flow NPHIC /CDC Communications Challenges
The amount of information and the number of times it was being forwarded
Late in the response, new information was highlighted in the talking points - a welcome improvement
Recommendations for the Future

16. Communication Flow NPHIC /CDC Communications
Adding a new section when talking points are being distributed called ‘New this Week.”
Some like the idea of a centralized website

17. Communication Flow NPHIC /CDC Communications Challenges
Vaccine Safety – Would have been helpful to have uniform talking points early on
Google Flu Finder – Couldn’t keep us with frequently changing info, but good for those people with few other options
Sharing - Mechanisms for sharing PSA’s and other materials during a real-time public health event

18. What would have been more helpful?
Rank Order of Importance
Knowing weeks ahead of time what themes CDC would use
CDC providing space on its materials for co-branding
CDC applying a greater degree of Health Literacy standards to its materials
Providing basic materials (i.e. FAQs, and fact sheets) in a wider range of languages
Total Responses
101 of 200

19. Communication Flow NPHIC /CDC Communications Where do we go from here?
CDC/HHS
Continue working (and funding) organizations like NPHIC who work specifically with communicators in public health.

20. Communication Flow NPHIC /CDC Communications Where do we go from here?
Continue being the voice of public health acting as a conduit that builds consistent messaging and communications between the federal government and state and local health departments and its agencies
NPHIC

21. Communication Flow NPHIC /CDC Communications Where do we go from here?
Members
Allow NPHIC to be your communication liaison to the federal government tell us what works and what doesn’t so we all keep getting better

22. Questions?
Concerns?
Thoughts?