1. COM 302 Slingshot Academy/ snaptutorial.com
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2. COM 302 Slingshot Academy/ snaptutorial.com
COM 302 Entire Course
COM 302 Week 1 Individual Assignment Marketing Communications Process
COM 302 Week 2 Learning Team Assignment Advertising Media Mix
COM 302 Week 2 Individual Assignment Sales Promotion and Advertising
COM 302 Week 3 Learning Team Assignment Building New Brands
COM 302 Week 4 Learning Team Assignment Direct Marketing
COM 302 Week 5 Individual Assignment Internet Based Marketing Blog
COM 302 Week 5 Learning Team Assignment Social and Ethical Aspects of Advertising and Promotion

3. COM 302 Slingshot Academy/ snaptutorial.com
COM 302 Week 1 Individual Assignment Marketing Communications Process
Week 1 Individual Assignment Marketing Communications Process
Resources: Ch. 1 & 5 of Advertising and Promotion and the University Library
Write a 750- to 1,050-word paper in which you examine marketing communications produced by an organization.
Select one of the following organizations to use for this assignment: Google, Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, or Procter & Gamble.
Review information at the selected organization’s website and information about the organization in the University Library.
Describe how your selected organization exhibits effective marketing communications and how it exhibits integrated marketing communications.

4. COM 302 Slingshot Academy/ snaptutorial.com
COM 302 Week 2 Individual Assignment Sales Promotion and Advertising
COM302 Week 2 Individual Assignment Sales Promotion and Advertising
Resource: Ch. 16 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Select a company to research that is different from the one you selected in Week One but that competes in the same industry. For this assignment, you will compare this company to the one selected in Week One.
Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation comparing the sales promotions and advertisements of your two selected companies.

5. COM 302 Slingshot Academy/ snaptutorial.com
COM 302 Week 2 Learning Team Assignment Advertising Media Mix
Learning Team Assignment: Advertising Media Mix
Resources: Ch. 12 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications; Ch. 13 of Advertising and Promotion
Review the sample entry in the matrix.
Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following:
Compare and contrast types and functions of various print, broadcast, and support media.
Cite specific examples from each type of advertising media.
Describe advantages and disadvantages of each type of media in your matrix.

6. COM 302 Slingshot Academy/ snaptutorial.com
COM 302 Week 3 Learning Team Assignment Building New Brands
Week 3 Assignment Building New Brands
Resources: Ch. 17 of Advertising and Promotion; Ch. 3 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communication; and the Center for Writing Excellence
Consider that one possible way of using public relations (PR) is to introduce a new product with little or no advertising.
Imagine that you are a PR consultant for a large corporation that plans to launch a new brand the firm’s executives think will become as well known as world-class brands in the same industry.

7. COM 302 Slingshot Academy/ snaptutorial.com
COM 302 Week 4 Learning Team Assignment Direct Marketing
Week 4 Assignment Direct Marketing
Resource: Ch. 14 of Marketing: Real People, Real Choices
Continue working on the Week Four Learning Team Assignment: Direct Marketing.
Review the examples of direct marketing that team members gathered and researched during Weeks One, Two, and Three.
Discuss why some direct-marketing examples capture your attention and why some do not.
Begin thinking about how you might design a form of direct marketing for a retailer of your choice.

8. COM 302 Slingshot Academy/ snaptutorial.com
COM 302 Week 5 Individual Assignment Internet Based Marketing Blog
Week 5 Individual Assignment Internet-Based Marketing Blog
Resources: University of Phoenix Material: Writing a Blog and Ch. 15 & 22 of Advertising and Promotion
Visit the websites of three of the following companies: Kimberly-Clark, Snapple, Disney, BMW, Chrysler, Colgate-Palmolive, H-E-B, or Universal Studios.
Select one of the websites for this assignment.
Write a blog about the selected website in which you answer the following questions:
What are the general advantages and disadvantages of using Internet-based marketing communications?

9. COM 302 Slingshot Academy/ snaptutorial.com
COM 302 Week 5 Learning Team Assignment Social and Ethical Aspects of Advertising and Promotion
Week 5 Assignment Social and Ethical Aspects of Advertising and Promotion
Resources: Ch. 22 of Advertising and Promotion and the University Library
Debate one of the following social or ethical issues:
Advertising is informative. vs Advertising is manipulative.
Advertising creates and perpetuates stereotypes.
Advertising creates images that consumers can relate to.
Marketing is essential to familiarize consumers with useful products and services.
Marketing is unnecessary because consumers do not believe advertisements.
Outdoor advertising is an effective means of promoting products and services.

10. COM 302 Slingshot Academy/ snaptutorial.com
Education reform has as its main purpose to make sure that the education delivered is of quality
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