1. ESR Electronic Sign Ballasts
Internal Sales Training Presentation for Universal Sign RSMs and Agents

2. Complete Line Now Available!
Universal Lighting Technologies is pleased to announce the launch of the ESR Sign Ballast.
This is the third and final ballast in the ESR Series Rapid Start Electronic Sign Ballasts line.
Key Selling Points:
ESR416, ESR1232 & ESR2048 cover all lamp applications from 2-6 lamps
Product Differentiation- SKU Consolidation with universal voltage
Universal has 3 SKUS vs Market Leader’s 5 SKUS
Competitively Priced to meet market demands
All SKUs at full stocking capacity
Sales Blitz in process for Distributor Locations and Sign Builders
Target date: end of June
Sales Promotion
July 1- September 30
Let’s execute effectively to make this launch successful!

3. Complete Line of ESR Electronic Sign Ballasts
ESR I
32’ T12HO 2, 3 or 4 Lamps
24’ T8HO 2, 3 or 4 Lamps
ESR I
16’ T12HO 1 or 2 Lamps
12’ T8HO 1 or 2 Lamps
ESR I
48’ T12HO 4, 5, or 6 Lamps
36’ T8HO 4, 5, or 6 Lamps
Now Available

4. ESR Electronic Sign Ballasts
Features & Benefits:
Direct Replacement for T8HO & T12HO magnetic sign ballast
Complies with DOE ballast luminous efficiency requirements
No rewiring required
Series Lamp Operation
Rapid Start Design
Lightweight
4 Year Warranty

5. ESR Electronic Sign Ballasts
Technical Information:
UL and CSA Listed
Type HL Listed for Hazardous Location
Universal Operating Voltage (120 / 277 Vac)
Cold Start Temperature: -20°Fahrenheit

6. ESR Electronic Sign Ballasts
Few examples of the many Wiring Diagrams that are found on the spec sheets
ESR416-12
2 Lamp Operation
ESR
6 Lamp Operation
ESR
4 Lamp Operation

7. ESR vs Magnetic Ballasts: Annual Operating Costs
Example:
Input watts 142 * 3650
(hours used in one year) =
518,000 Watt / Hours
(watts used in one year)
518,000 W / 1000 =
518 KW/H
518KWH * .12 cents
(.12 national avg. for 1KW)
$62.19

8. ESR Electronic Sign Ballasts
Key Differentiators:
Lighter Weight
Stream line and lighter weight design allows the installer to be more agile during the installation thus providing a easier installation.
Less Bulky Size
Smaller footprint allows for easier installation by helping with space constraints.
High Efficiency Design
ESR Ballasts are 30-60% more cost efficient than traditional magnetic ballasts.
Universal Input Voltage and Active Power Factor Correction
The Universal ESR product covers VAC.

9. Marketing Tactics Launch Tactics: Post Launch Tactics:
Public launch announcement- May 30th
Press Release and Social Media- June 1st
ESR Specification Sheet(s)
ESR Series Flyer
Sign & Outdoor Catalog
Presentation Library
Mailing to Sign Distributors- June 9th :
Letter explaining that the entire line of ESR ballasts is now available
Product Collateral
New Sign Countermat
ESR Samples
To be sent to an identified group
Post Launch Tactics:
Signs of Summer Promotion
July 1st to September 30, 2017

10. ESR Sales Promotion
Sales Promotion for ESR Series of Electronic Sign Ballasts
Universal RSMs & Agents
Sign Distributors
Details to be announced June 26th
Promotion Period- July 1st to Sept 30th
Promotion subject to change prior to launch

11. For Sales Related Questions, contact Katelyn Riley at kriley@unvlt.com
THANK YOU
For Sales Related Questions, contact Katelyn Riley at
For Product Related Questions, contact Heath Martin at
For Marketing Related Questions, contact Heather DeWire at