1. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

2. Contents
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

3. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

4. Figure 17.1: Classic approaches to explaining human behavior
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

5. Resulting main challenges/tasks
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

6. Aspects of human nature impeding sustainable living (1/2)
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

7. Aspects of human nature impeding sustainable living (2/2)
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

8. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

9. What can business do to promote sustainable living?
Responsible marketing has immense potential to make an impact. If traditional marketing could question its role as a consumption increaser, to stop fueling consumerism and unsustainable behavior patterns, much would be achieved.
Education: of course, businesses are not ethics schools. Nevertheless, businesses have an enormous potential to teach sustainable, responsible, and moral competences. Many of the positive learnings from the workplace can be transferred to private life.
Human development: businesses are no development agencies either, but they do automatically contribute to human development. Businesses provide income and healthcare, often improve infrastructure themselves or through tax revenues paid, and provide or support education.
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

10. Figure 17.2: Kuznets curves and sustainable development
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

11. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

12. Figure 17.3: Sustainability of lifestyle and consumption styles
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

13. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

14. Business practice aligned with sustainable living
Improve the sustainability quality of products and services. As the slogan “LOHAS means business” (Emerich, 2000) suggests, this prerequisite is probably the most pleasant to be fulfilled.
Be prepared to degrow the quantity of production together with your consumers. As discussed above, the quantity of global production and consumption is already far exceeding the ecological capacity of the planet.
Create a mutually beneficial and flexible symbiosis with individuals in their roles as both consumers and employees, sensitive to the needs of new lifestyles.
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

15. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

16. Figure 17.4: Individual activism throughout roles and vehicles
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

17. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

18. Types of change agents
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

19. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

20. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

21. exercises
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

22. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

23. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

24. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

25. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

26. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

27. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

28. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

29. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

30. For feedback or requests regarding this presentation or the book, please feel free to get in touch through Please also check out
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.