1. Advanced SEO Course
Analytics & Maintenance
Ron Pascal

2. Track Your Results Track your results for SEO success
Fall in love with data by checking on a daily or weekly basis
“Whatever is measured, get’s managed.” – Peter Drucker

3. Google Analytics Easiest way to track SEO results currently
Provides reports and tracking tools for real time results
Free (no cost)
Free course by Google as well

4. Google Analytics How many people visit my website?
Where do my visitors live?
Do I need a mobile-friendly website?
What websites send traffic to my website?
What marketing tactics drive the most traffic to my website?
Which pages on my website are the most popular?
How many visitors have I converted into leads or customers?
Where did my converting visitors come from and go on my website?
How can I improve my website's speed?
What blog content do my visitors like the most?

5. For Help Installing
There are various plugins that help you install Google analytics for wordpress websites
You must verify your tracking codes first before any data shows

6. Google Analytics Terms
New Sessions: the duration a customer spends on your website
New Users: a new customer who has never been to your website before
Bounce Rate: the percentage of people who leave your website after viewing one page

7. Google Analytics Term
Page/Session: the amount of pages customers view per each session
Average Session Duration: the average time your customer stays on your website
Goal Conversion Rate: the percentage of visitors who have converted to your goal
Goal Completions: the amount of visitors who have completed the requirements for your goal
Goal Value: the monetary value that is attached to your goal

8. SEO Maintenance Takes constant tweaking and looking over for results
Important because you are able to notice a decrease in traffic before it becomes a disaster (updates)
Helps you improve your rankings over time

9. SEO Maintenance
Gives you time to find even more long tail keywords for your website
Make your website faster than your competition
Fix broken link errors and increasing your rankings and website functionality
Stay up to date with new algorithm changes and make proper adjustments (voice search, etc)

10. Broken Links
Link that’s directed to a webpage that does not exist (404 errors)
Screaming Frog SEO Spider for Mac or Xenu Link Sleuth to help find them
You can use online tools also (I recommend using Broken Link Checker’s online tool)

11. Sitemaps
Map of your website given to Google Robots which helps categorize pages
Steps to submit sitemap
Install a plugin to submit
Find link:
Submit into Google Webmaster Console

12. Fetching
Fastest way to “index” your website (have it show up in Google search engines)
Important for brand new websites
Important if you have made any major changes to your website

13. Maintenance Tips Schedule Automated Wordpress & Backup Protection
Update Your Plugins Consistently In Wordpress
Making Sure Your Passwords Are Bulletproof

14. Google Updates
Updates are random, but usually once every couple months
Can lose half of your search engine traffic overnight if not aware
Follow these guidelines and other top SEOs

15. Action Steps
Install Google Analytics/check how much traffic and new sessions you are receiving. What is your bounce rate? What is your average duration on your website?
Use Broken Link Checker to run an audit for 404 errors on your website. What did you find?
Verify your website via Google Webmaster Console and install your sitemap
Have you fetched your website for indexing? If not, then do so now through “Crawl” in Google Webmaster Console