1. Sports Marketing

2. TARGET MARKETS

3. Target Markets
Specific group of people that advertising is aimed towards
Demographics
Gender, Age, Education Level, Race
Income Level
Disposable Income – income that can be freely spent

4. Other ways to break down markets
Geographics– location in the world
Know where to place mass media ads
Psychographics
Attitudes, Beliefs, Interest, Culture
Lifestyles, activities
Know what people watch/read

5. What is Sports Marketing?
Using sports to market products
Including, athletes, teams, venues, etc.
Where do the Steelers play?
NASCAR sells advertising on their cars for
$200,000 for a 3-by-5-inch decal. $13,333 per square inch.
Different prices for
Hood—Doors—Bumpers

6. Sports Logos
Sports apparel is one of the fastest-growing segment of the sports market.
Apparel accounts for 44% (or $113 billion) of the global sports market
Team apparel shows fan loyalty
Increases the quality and value of merchandise
Teams receive royalties for sales of items with their team logos

7. Top Selling NFL Jerseys April 2007-August 2007
1. LaDainian Tomlinson, RB, Chargers
2. Brady Quinn, QB, Browns
3. Tony Romo, QB, Cowboys
4. Brian Urlacher, LB, Bears
5. Peyton Manning, QB, Colts
6. Reggie Bush, RB, Saints
7. Tom Brady, QB, Patriots
8.Adrian Peterson, RB, Vikings

8. The Fastest-Growing Brands In Sports
MLB
Toronto Blue Jays
Increased 127% the past three years to $33 million
NFL
Philadelphia Eagles
Brand Value Increased 113% gain to $90 million
NBA
Cleveland Cavaliers
Increased team value to $380 million
NHL
Buffalo Sabres
Brand Value increased 53% over the past three years, to $16 million

9. New Sports New Opportunities
New sports offer new opportunities for endorsement and marketing
Mixed Martial Arts Fighting
What is their target market?
NASCAR

10. Gross Impression
Number of time per advertisement, game, or show that a product is associated with an athlete, team, entertainment
This can be done in a variety of ways
Brands shown in TV shows
Norwegian Cruise Lines paid $1 million to have a cruise ship shown on The Apprentice
Logos on shoes, uniforms
Can you think of any others?