1. Section 5 Society and Mass Culture
Chapter 20
Section 5
Society and Mass Culture

2. Education & Publishing Expand
Key ? What caused education and publishing to expand?
Urban populations grew.
Industrialization created cheaper goods & more leisure time.
Public education expanded and more students learned to read.

3. Changes in Schooling Immigration –growth in American schools.
Taught citizenship & English.
City and state laws required children to attend school.
Schools more than doubled.

4. Literacy Increases Increased # of readers.
Growth of books, magazines, & newspapers.
Joseph Pulitzer – New York World; William Randolph Hearst – New York Morning Journal – fierce competitors.
Attracted readers with dramatic stories, special features, such as, comics.

5. Pleasures of the Consumer Society
Key ? – How did Americans spend their leisure time in the late 1800s?
New products for entertainment.
Movies, music, sports, and advertising combined to shape modern American mass culture.

6. Modern Advertising and New Products
Advertising made people aware of new products and where they could buy them.
Department stores – could buy everything.
Mail-order catalogs for people who didn’t live near a department store.

7. Mass Culture Leisure activities – parks, ride bikes ,play sports.
Amusement parks – rides, vendors, food.
cities hosted World Fairs.
Baseball – most popular sport. Kept African Americans out.
Vaudeville – mixture of song, dance, & comedy.
Ragtime music – blend of African American and European musical forms.