1. In It’s First Live-Stream Game Of The Season, When Curiosity Was At It’s Highest, Twitter Delivered A Tiny Fraction Of The TV Audience
Thursday, Sept 15th, 2016 on
Vs.
Global
U.S. TV Only
Score: 37 31
Unique Viewers
2.1 Million
44.6 Million
22 Minutes
72 Minutes
Average Mins / Per Viewer
46.2 Million
3.2 Billion
Total Minutes Viewed
243,000
16.8 Million
Average Audience (Per Min)
69x
TV’s “Average Audience” Advantage
Source: verified Twitter data from the NFL and reported by WSJ.com and Variety.com (9/16/16); reflects TNF game only. TV based on Nielsen NPower R&F Program Report, CBS & NFL Network, Thursday Night Football Game only (excludes pre- & post-game shows) Live only, P2+. TV “Average Audience” based on total program (game) time of 190 minutes as reported by Nielsen NPower. Twitter viewership figures based on anyone who “viewed for at least 3 seconds;” TV viewership figures based on anyone who “viewed for a minimum of one minute.” CBS / NFL Network reflects TV audience only (no digital/apps).

2. The Final NFL Game On Twitter This Year Saw The Largest Average Audience Spread Of The Season Vs. TV Coverage
Thursday, Dec 22nd, 2016 on
Vs.
Global
U.S. TV Only
Score: 19 24
Unique Viewers
2.8 Million
46.2 Million
16 Minutes
79 Minutes
Average Mins / Per Viewer
45.8 Million
3.6 Billion
Total Minutes Viewed
240,000
19.1 Million
Average Audience (Per Min)
80x
TV’s “Average Audience” Advantage
Source: Twitter data from NBC Sports press release (12/23/16); reflects TNF in-game only. TV based on Nielsen NPower R&F Program Report, NBC & NFL Network, Thursday Night Football Game only (excludes pre- & post-game shows) Live only, P2+. TV “Average Audience” based on total program (game) time of 191 minutes as reported by NPower. Twitter viewership figures based on anyone who “viewed for at least 3 seconds;” TV viewership figures based on anyone who “viewed for a minimum of one minute.” NBC / NFL Network reflects TV audience only (no digital/apps).