1. PGA OF AMERICA SUPPLIER DIVERSITY
November 2016

2. PGA OF AMERICA
OVERVIEW

3. WHO WE ARE World’s largest working sports organization
100 year old professional trade association
Wholly separate from the PGA TOUR, LPGA, and USGA
28,000 men and professionals accredited to teach the game and manage the business of golf
19 universities deliver PGA Golf Management curriculum
PGA Professionals employed at 10,000 golf facilities nationwide 3

4. “Serve our members. Grow the game.”
OUR MISSION
“Serve our members. Grow the game.” 4

5. PGA SECTIONS
41 geographical PGA Sections administer promotion of grassroots activities nationwide, in conjunction with PGA Professionals and the PGA of America national office 5

6. CHAMPIONSHIPS
America’s elite golfers against the best of Europe over three days of competition, played every other year. Highest concentration of upscale viewers on broadcast sports TV.
Only all-professional major in championship golf – Quail Hollow Club near Charlotte, NC will host the PGA Championship for the first time in 2017.
Oldest and most prestigious major championship in senior golf. Past champions include Arnold Palmer, Jack Nicklaus and Tom Watson.
One of five majors on the ladies circuit held in collaboration with the LPGA event featured 100 of the top 100 LPGA players. 6

7. PGA OF AMERICA PURCHASING

8. PURCHASING
Currently occurs at the Department level using Department-specific budgets
Purchasing Manager recently added to national staff
Shoring up Supplier Profiles and inclusive bidding protocols
Implementation of additional purchasing best practices forthcoming, e.g. tracking Tier 1 and Tier 2 spend, external-facing web presence 8

9. CHAMPIONSHIPS INITIATIVE
Launched Tier 2 Supplier Diversity Initiative in October 2016 with Championship Prime Suppliers
2017 PGA Championship in Charlotte, NC
Diverse Business Opportunity Exchange held
18 categories
Leveraged USPAACC, NMSDC, NGLCC, HACR, Local Chambers and Affiliates
Next “exchange” event in spring 2017 9

10. POSITIONING YOUR BUSINESS
Important steps toward being in the consideration set.
INTERNAL – PGA OF AMERICA
Provide full contact information and capabilities summary to Sandy Cross for inclusion in resource database –
Secure and maintain minority-, woman-, and/or LGBT-owned certification
Affiliation with PGA’s strategic alliance partners helps ensure communication, i.e., USPAACC, NMSDC, NGLCC, HACR
Present capabilities to PGA Section Offices; roster on PGA.com
EXTERNAL – GOLF INDUSTRY AT LARGE
Become familiar with different golf facility types’ purchasing practices, i.e. private, semi-private, daily fee, municipal, resort, military, university, golf ranges
Present capabilities to leading golf management companies
Search “Golf Inc.’s Management Company Directory” 10

11. THANK YOU