0. Channel Profile: Indian Segment January – June 2017

1. 48% 52% 82% 18% Gender Age Group Location Occupation HH Income
Malaysia’s 1st local Indian channel. Provides quality local programme that are targeted to Indian audience segments as well as talents to showcase their abilities.
Key Signature Programmes: Vizhuthugal, 360
Channel 201
Gender
Age Group
Location
Male
82%
18%
48%
Urban
Rural
52%
Female
Skewed Female (Index:103)
Occupation
HH Income
Monthly Net Reach
(Ave. Past 6 Months)
1.966 mil
Highly skewed Housewife (Index:145)
63% with HHI RM4K & below
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017

2. 52% 48% 79% 21% Gender Age Group Location Occupation HH Income
Malaysia’s 1st 24-hour Tamil non stop movie channel. Offers an exciting mix of classic and new movie releases, featuring a wide range of exciting storylines, unforgettable blockbusters and star studded movies such as Singam 2, Maari, baasha, Poojai that promises to provide magnificent entertainment for movie fans.
Channel 202
Gender
Age Group
Location
Male
79%
21%
Urban
Rural
52%
48%
Female
Skewed Male (Index:104)
Occupation
HH Income
Monthly Net Reach
(Ave. Past 6 Months)
2.761 mil
67% with HHI RM4K & below
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017

3. 49% 51% 84% 16% Gender Age Group Location HH Income Occupation
FIRST 24 Hour general entertainment HD channel catered to the entire family. Features a variety of programmes ranging from high end documentaries, talk shows in both Tamil and English version, ayurvedic cooking, classical carnatic music, lifestyle programme’s, movies and etc.
Key Signature Programmes: V’buzz, Vallavar, Smart wheel
Channel 231
Gender
Age Group
Location
84%
16%
Male
Urban
Rural
49%
51%
Female
Occupation
HH Income
Monthly Net Reach
(Ave. Past 6 Months)
2.024 mil
Highly skewed Housewife (Index:132)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017

4. Highly skewed Housewife (Index:132)
Sun TV is the ultimate family channel that brings an engaging assortment of mega serials, film based entertainment, women’s programs, talk shows, children’s programs and music based programs.
Channel 211
Gender
Age Group
Location
80%
20%
Male
Urban
Rural
51%
49%
Female
Occupation
HH Income
Monthly Net Reach
(Ave. Past 6 Months)
1.633 mil
Highly skewed Housewife (Index:132)
87% with HHI RM6K & below
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017

5. Skewed female (Index:105) Highly skewed Housewife (Index:164)
Makkal TV is a channel that contains drama serials, game shows, autobiographies, talk shows, documentaries and environmental programs.
Makkal TV
Channel 203
Gender
Age Group
Location
87%
13%
Male
Urban
Rural
47%
53%
Female
Skewed female (Index:105)
Occupation
HH Income
Monthly Net Reach
(Ave. Past 6 Months)
1.207 mil
Highly skewed Housewife (Index:164)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017

6. Highly skewed Students (Index:130)
A 24 hour full fledged Tamil comedy channel. Featuring classic and current comedies catering to the entire family.
Adithya
Channel 214
Gender
Age Group
Location
Male
84%
16%
Urban
Rural
51%
49%
Female
Occupation
HH Income
Monthly Net Reach
(Ave. Past 6 Months)
1.509 mil
Highly skewed Students (Index:130)
71% with HHI RM4K & below
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017

7. Highly skewed Housewife (Index:143)
Kalaignar TV is catered towards youth and adults. It includes reality dance shows, shows cultivating upcoming movie makers, movies, etc.
Channel 223
Gender
Age Group
Location
83%
Male
17%
Urban
Rural
50%
50%
Female
Occupation
HH Income
Monthly Net Reach
(Ave. Past 6 Months)
1.296 mil
Highly skewed Housewife (Index:143)
70% with HHI RM4K & Below
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017

8. Highly skewed Housewife (Index:131)
Raj TV is catered to the entire family and includes, talk shows, women’s show, serial, etc.
Channel 222
Gender
Age Group
Location
81%
Male
Urban
19%
Rural
49%
51%
Female
Occupation
HH Income
Monthly Net Reach
(Ave. Past 6 Months)
1.401 mil
Highly skewed Housewife (Index:131)
63% with HHI RM4K & below
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017

9. Highly skewed Housewife (Index:139)
Jaya TV is catered to the entire family. A highly appealing content with popular shows that includes games shows, cooking competitions, debate shows, etc.
Channel 221
Gender
Age Group
Location
81%
19%
Male
Urban
Rural
51%
49%
Female
Occupation
HH Income
Monthly Net Reach
(Ave. Past 6 Months)
1.326 mil
Highly skewed Housewife (Index:139)
67% with HHI RM4K& Below
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2017