1. Greyfos & Kenya Red Cross Society Kenya Forest Working Group
Tree-a-thon 2016
Presentation by:
Greyfos & Kenya Red Cross Society to
Kenya Forest Working Group

2. Environment Overview

3. 2016 in perspective: 1by20 meets 2.5 by 2020 through SERP
2014 Dynamics : KRCS, MENRRD & IFRC and other stakeholders launch the Sustainable Environment Restoration Program (SERP)>>> to contribute to the achievement of a sustainable natural environment in the country ………… Billion by 2020
2015 in perspective: Greyfos launches 1by20>>> Plant and grow one billion trees in deforested and degraded water catchment areas by 2020
2016 in perspective: 1by20 meets 2.5 by 2020 through SERP
Government?
Communities?
Leaders?

4. The Tree Gap…
Forest Cover
Current %
Target 2030 – 12%

5. ….. A broad range of players in the forest growing arena in Kenya
… & the degradation is constantly increasing exponential and inverse to the conservation efforts
42 Million Kenyans
It is largely overwhelmed by the challenge though steadfastly having new players…..
?????
And – how is it that the general population is largely not actively participating in activities…..
Many Questions Arise
What direction to take?
How do we brand environment conservation?
Have we fully understood the challenges?
Are we achieving synergy?
What strategies to ensure survival of seedlings planted (beyond planting )
What media mix will work Best (for the public)?
Etc…
The 2.5 Billion Trees Gap

6. Tree-a-thon 2016

7. Tree-a-thon Basically is
Two World Records
Multiple Venues
Mass Involvement

8. Two World Records Plant 5 million trees in one hour
Current record is 2.3 million held by Treevolution in 2014 done by 122,168 participants in 29 locations (29th September 2014), Phillipines
Plant 20 million trees in 12 hours
Current record 14,372,801 in 9,272 locations Forest Department in India, 31st July 2014)
More records include:
Most trees planted in an hour by a team;
Most trees planted in a city;

9. Multiple Venues
Gazetted Forests Areas Riparian Areas Schools and Educational Institutions Parastatals/ Corporates lands Private lands Counties

10. Mass Involvement
General Public; organized groups and Private land owners Schools, Universities, Colleges NGOs, CBOs, FBOs Government agencies ;National and County Corporates Other Stakeholders

11. Anticipated Challenges

12. The anticipated challenges would include…1 2 3
Seedlings
Planting Sites
Masses
Finances 4
Plan
Tree Seedling Suppliers
CFAs
KFS, KEFRI
County govts
KFS, NEMA
Other stakeholder
Colleges, Universities, Schools
County govts
Corporates
Campaign
My Tree App
Social enterprise model

13. Where are we now…
KRCS and other stakeholders; A network of volunteers in all 47 counties
SERP Taskforce ; support of the MENRRA,IFRC, ICRC, KFS, WRMA
County Governments interest; Nairobi, Nakuru, Nyandarua, Bungoma
Online platform; Developing My Tree App
Tree seedlings suppliers; in talks
#GoGreenKidsFestival; Tomorrow, 28th May 2016 at KFEET

14. Why are we here… Support required: Participation: sign up as partners
Propel: ambassadors of the cause
Logistics support (including tree growing sites)
Financial support (resource mobilization)

15. Why KFWG… Lobby and advocate for afforestation
Build capacity of members, CFAs and forest-dependent communities
Livelihoods support
Resource mobilization
Awareness creation (Institutions of higher learning)

16. Lessons painfully learnt…
‘Harnessing of minds in Design avoids poor implementation’
‘STAKEHOLDER synergies key to success of the Tree-a-thon’
‘Results-Based Approach Key to Tree-a-thon Completion’

17. Thank You