2. WHAT’S ENTREPRENEURSHIP? IS IT JUST ABOUT THE MONEY?
WHY SHOULD I BE ON MY OWN?
IS IT JUST ABOUT THE MONEY?

3. كنتُ أظنّ أن لا أجمل من الحبّ حتى اكتشفتُ الحرية. [أنسي الحاج]

4. NO MAGIC FORMULA
NO HOW-TO CATALOG
NOT A GUIDED TOUR

5. LOTS OF INFO / YAPPING / B. S
LOTS OF INFO / YAPPING / B.S. OUT THERE: ASK 5 ≠ PEOPLE YOU’LL GET 50 DIFFERENT TAKES KEEP ASKING ANYWAY

6. YOU ARE GOING TO (BADLY) NEED THE ANWERS

7. EXPERIENCED/BELIEVED
IN THE LAST 25 YEARS
THIS IS WHAT LEARNED/
EXPERIENCED/BELIEVED

8. VI - Maintain CFN – Cash Flow Now.
The Ten Commandments of Entrepreneurship:
I - Set your goal and go for it.
II - Be tireless and persevere.
III - Focus on niche markets.
IV - Be decisive and implement decisions quickly.
V - Listen and be responsive to customers,
suppliers, employees, and investors.
VI - Maintain CFN – Cash Flow Now.
VII - Innovate.
VIII - Minimize layers of management.
IX - Maximize profits by keeping costs low &
productivity high.
X - Believe in yourself.
From a Goal is a dream with a deadline by Leo Helzel.

9. THERE IS A (HEFTY) PRICE TO PAY
LOSS OF FRIENDS / PERSONAL LIFE
FEELINGS OF PAIN COUPLED WITH FEELINGS OF GOING CRAZY
DOUBT YOURSELF TO THE LIMIT OF GIVING UP
LOSS OF MONEY (SO MUCH MONEY TO THE EXTENT SEE ABOVE)
DISCOURAGEMENT BY EVERYBODY / GRIEF BY EVERYONE
DEVELOPMENT OF WEIRD HABITS / BECOME WEIRD YOURSELF
(BY SOCIETY’S STANDARDS)

10. IT WILL ALL BE WORTH IT

11. NOTHING MORE DANGEROUS THAN THE ILLUSIONARY SAFETY
OF AN END OF MONTH SALARY

12. (NO CLEAR HOW-TO FORMULA)
BE CURIOUS
FIND YOUR PASSION
(NO CLEAR HOW-TO FORMULA)

14. KEEP
LEARNING

17. BUSINESS DOES NOT EXIST TO MAKE PROFITS IT EXISTS IN ORDER TO
BENEFIT SOCIETY
PROFIT IS SIMPLY SOCIETY’S
REWARD FOR A JOB WELL DONE
KONOSUKE MATSUSHITA – Founder of Panasonic

18. THE GOAL IS NOT TO
MAKE MONEY

19. THE GOAL IS TO MAKE A
DIFFERENCE
WHILE BEING
PROFITABLE

22. WHAT IS IMPORTANT IS TO KEEP LEARNING, TO ENJOY CHALLENGE,
AND TO TOLERATE AMBIGUITY.
IN THE END THERE ARE NO
CERTAIN ANSWERS.
MATINA HORNER

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Thank you for your time