1. HP Indigo Brands Success Stories
October 2013

2. The Challenge The Strategy Results
INDUSTRY: Automotive
APPLICATION: Publishing
SOLUTION: HP Indigo 7500
Luxury automaker uses HP digitally printed owners literature to meet demands of global customer
The Challenge
Expand language offerings for Bentley owners documents
Reduce waste from print to forecast model
Achieve material quality appropriate for luxury goods
The Strategy
Switch to a build to demand system
Use HP Indigo for superior quality
HP Indigo 7500 Digital Press
Results
Documents printed in 20 languages for 12 models
Materials delivered weekly packaged in sequence with production schedule
Producing 20,000 units/year

3. The Challenge The Strategy Results
INDUSTRY: Education
APPLICATION: Publishing
SOLUTION: HP Indigo 7500
HP and the Lorax team up on environmental education with educational curriculum and personal publishing
The Challenge
Leverage theatrical release of The Lorax to educate students on sustainability
Provide opportunity for students to apply environmental knowledge
The Strategy
Partner with Scholastic for development and distribution of educational materials for elementary school students
Encourage students to write and publish their own sustainability story using Lorax imagery through a web to print solution
Results
Education materials delivered to 150K schools
40,000 students published their own Lorax books

4. The Challenge The Strategy Results
INDUSTRY: Publishing,
APPLICATION: Publishing
SOLUTION: Indigo 7000
Design magazine gets personal with “handmade” custom edition and HP digital print
The Challenge
Make the cover of its handmade-themed issue complement the custom-made products featured in it
Engage subscribers in a two way creative process
The Strategy
Create a collection of images, patterns, colors and words available through their web site and let subscribers design their own cover art with them
Results
22,000 custom versions of Wallpaper* created
“It was a huge undertaking, and the results were miraculous,” says publishing director Gord Ray

5. Jeppesen Leading provider of air avionic information saves costs, improves quality on Indigo
The Challenge
Simplify and automate the process and turnaround time of producing hundreds of millions of aviation charts and other documents critical for safe travel around the world.
The Strategy
Move jobs from conventional offset presses to digital Indigo presses
Reduce inventory by using print-on-demand
Establish an HP fully integrated automated end-to-end production lines from a digital file to a finished product using the HP Indigo W7200 Digital Press connected to Hunkeler Pop6 finishing line and integrated with EMT punch unit, delivering a finished product ready for binding
Flexibility to customize short run jobs to unique needs
“HP helped us model the work we do and showed us that with an all-digital workflow and print, we could actually cut our costs. So we’re able to leverage the technology to improve efficiency and quality at the same time”
Dan Olivas , director of product production and distribution .
Results
Reduction in labor costs
Reduction in waste
Shorten production turnaround
Improved quality by enabling better use of color to communicate critical data that allows charts to be read easier

6. The Challenge The Strategy Results
INDUSTRY: Specialty Retailers: Apparel
APPLICATION: Catalog
SOLUTION: HP Indigo 7000
Major clothing marketer switches to personalized catalogs and drives 30% response gain
The Challenge
Increase response rate to DM catalogs
Take advantage of extensive customer history database
The Strategy
Develop cross media campaign personalized to reflect customers purchase history
Use love letter from “Johnnie (Boden)” theme
Results
30% increase in response rate
3000+ competition entries, 250+ Facebook postings & comments
Won marketing Week Engage award

7. Thank you