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Advertisement analysis
Lujayn Tahlawi
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What is Xbox 360 ? The Xbox 360 is the second video game console developed by and produced for Microsoft and the successor to the Xbox. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles. As of September 30, 2012, 70 million Xbox 360 consoles have been sold worldwide.
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The Advertisement
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What’s the idea “ Jump in “ invites people to jump in the mood of Xbox. Filmed in a train station where everybody has something to do. Standoff between two men and it escalates quickly. Fake guns and movements but they’re all in the playing mood.
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+ Positive points + Creative . Catchy music.
Shows that Xbox are not only for kids. Funny . Short and quick.
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- Negative Points - The lighting needs improvement.
Kids and teenagers should be included. How does the device look like ? 2:00 instead of 1:04
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Recommendations Make it little bit brighter .
Add picture of the device. Involve kids and teenagers . Add a plot to the advertisement.
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