1. Build Your Brand as an Emerging Influencer With Jo Miller

2. Director of the Össur Women’s Leadership Institute
Karen Edwards
Director of the Össur Women’s Leadership Institute

3. Women’s Leadership Speaker Founding Editor of BeLeaderly.com
Jo Miller
Women’s Leadership Speaker
Founding Editor of BeLeaderly.com

4. I HAVE SOME UNIQUE
KOALAFICATIONS

5. Are you the best kept secret in the organization?
Are you the best kept secret in your profession?

6. Your leadership brand Become a person of influence
In this session
Your leadership brand
Become a person of influence

7. Your leadership brand

8. “Be famous for something! What is your claim to fame?”
— General Manager

9. What’s your career superpower?

10. 3 essential elements of a great personal brand

11. Your leadership brand What are you passionate about?
What does your organization need and value?
What are your skills, strengths, and talents?

12. “Make your brand scalable.”
— Krista Thomas

13. Ask yourself Where do I want to be in 3 years?
What do I need to become known for now, in order to get there?

14. Your leadership brand What are you passionate about?
What does your organization need and value?
What are your skills, strengths, and talents?

15. This presentation is available at BeLeaderly.com/ossur

16. Become a person of influence

17. “In my organization, influencing skills are the single most important success factor after knowing your job.” 
JoAnna Sohovich, CEO
The Chamberlain Group

18. Are influence and power good or bad?

19. Are influence and power good or bad?

20. Are influence and power good or bad?

22. Try to influence a situation
Become a person of influence

23. The Fundamental Truth About Influencing…

24. Dog Psychology Center

25. The Fundamental Truth about Influencing…
Our behavior teaches
people how to treat us.

26. “You can influence others in every conversation you have
“You can influence others in every conversation you have. In a subtle way, we convey our confidence and professionalism in every interaction that we have with co-workers, customers, superiors and subordinates.”  
Laurie Oare, Division President U.S. Foodservice

27. Characteristics of an influential role model

28. 6 Sources of Influence 6. Positional 5. Expertise 4. Resources
3. Informational
2. Direct
1. Relationships

29. The influence inherent in your job title and role.
Positional Influence
The influence inherent in your job title and role.

30. Building positional influence
You have an important job – people need to know!
Seize all opportunities to educate others about your role, and how you can help
Create your 30-second commercial.

31. 30-second commercial Name Job title and leadership brand
I am responsible for a, b, c.
Come to me when you need x, y, z.

32. I hate to bust your bubble.”
“There is a myth that the higher you go in the organization and the more positional authority you gain, that you just have to say “do it” and people get it done.
I hate to bust your bubble.”
Dr. Cecilia Kimberlin, VP QA, Regulatory Affairs and Compliance, Abbott

33. 6 Sources of Influence 6. Positional 5. Expertise 4. Resources
3. Informational
2. Direct
1. Relationships

34. 6 Sources of Influence 6. Positional 5. Expertise 4. Resources
3. Informational
2. Direct
1. Relationships

35. Expertise Influence
The influence that comes from your background, qualifications, experience and accomplishments.

36. “It’s not what you know and it’s not who you know
“It’s not what you know and it’s not who you know. It’s who knows what you know.”
Nora Denzel, Board Director, Ericsson and AMD

37. Make your expertise visible
Early career
Work less!
Promote your accomplishments
Mid-level
Volunteer for high-profile projects
Lead committees and task forces
Senior-level
Speak on panels, at conferences, and in the media

38. 6 Sources of Influence 6. Positional 5. Expertise 4. Resources
3. Informational
2. Direct
1. Relationships

39. 6 Sources of Influence 6. Positional 5. Expertise 4. Resources
3. Informational
2. Direct
1. Relationships

40. Negotiating the resources you need to do your job well.
Resources Influence
Negotiating the resources you need to do your job well.

41. Build your resources influence
Early Career
Become a good negotiator
Learn leading without authority
Mid-level
Suggest special projects as developmental opportunities for others
Understand how finances and budgets work
Senior-level
Be a mentor, sponsor, and talent scout

42. 6 Sources of Influence 6. Positional 5. Expertise 4. Resources
3. Informational
2. Direct
1. Relationships

43. 6 Sources of Influence 6. Positional 5. Expertise 4. Resources
3. Informational
2. Direct
1. Relationships

44. Informational Influence
Having a finger on the pulse of what is going on in your organization, industry/sector, and profession.

45. Be an informational powerhouse
Have some go-to sources of information.
Pay attention to changes in personnel, budgets, legislation, public policy, new products, innovation, market intelligence, etc.
Network with other “informational powerhouses”.
Filter useful information from gossip or noise.

46. 6 Sources of Influence 6. Positional 5. Expertise 4. Resources
3. Informational
2. Direct
1. Relationships

47. 6 Sources of Influence 6. Positional 5. Expertise 4. Resources
3. Informational
2. Direct
1. Relationships

48. Direct Influence
Being firm, professional and direct when someone’s behavior is detrimental to the relationship, the team or the organization.
(The 1% rule)

49. Effective use of direct influence
Be firm, fair and professional
Be direct and concise while delivering tough news
Explain what was unacceptable and why
Share your vision of their future potential

50. 6 Sources of Influence 6. Positional 5. Expertise 4. Resources
3. Informational
2. Direct
1. Relationships

51. 6 Sources of Influence 6. Positional 5. Expertise 4. Resources
3. Informational
2. Direct
1. Relationships

52. Relationships Influence
The influence that comes naturally with having a network of authentic relationships across your organization, industry/sector, and profession.

53. The most important asset you will build in your career
Your Network
(Your “Sphere of Influence”)

54. Be an energizer!
Those who energize others are much higher performers, and are more likely to be heard and to see their ideas acted upon.
The Hidden Power of Social Networks by Cross & Parker

55. Tip: “…energizers are not entertainers, or even necessarily very charismatic or intense. Rather, they bring themselves fully into an interaction.”
The Hidden Power of Social Networks by Cross and Parker

56. Increase your relationships influence
Think strategically about who you’d like to include in your network.
Create a networking plan.
Build a supportive network of connectors, collaborators, influencers, mentors, and advocates.

57. 6 Sources of Influence 6. Positional 5. Expertise 4. Resources
3. Informational
2. Direct
1. Relationships

58. Self-evaluation What are your strong sources of influence?
Which do you want to strengthen? How?

59. 6 Sources of Influence 6. Positional 5. Expertise 4. Resources
3. Informational
2. Direct
1. Relationships

60. Your leadership brand Become a person of influence
In this session
Your leadership brand
Become a person of influence

61. Ready to lead, climb and thrive? Sign up for my newsletter.
Get a copy of this presentation at BeLeaderly.com/ossur

62. “It’s not enough to have a bright idea
“It’s not enough to have a bright idea. I have seen too many projects led by great, passionate people fail because they tried to be the lone influencer. You have to get the right people in the boat with you. You have to engage the entire human fabric.”
Sophie Vandebroek