1. Value of being professional

2. Profession
A profession is a disciplined group of individuals who adhere to ethical standards and who hold themselves out as, and are accepted by the public as possessing special knowledge and skills in a widely recognised body of learning derived from research, education and training at a high level, and who are prepared to apply this knowledge and exercise these skills in the interest of others. It is inherent in the definition of a profession that a code of ethics governs the activities of each profession. Such codes require behaviour and practice beyond the personal moral obligations of an individual. They define and demand high standards of behaviour in respect to the services provided to the public and in dealing with professional colleagues. Further, these codes are enforced by the profession and are acknowledged and accepted by the community.

3. Characteristics of a profession
Membership of association that is spokesperson
Body of Knowledge
Public Service
Code of Ethics
Recognition
Charles Pillay - FAIS Ombudsman FPI Convention 2007

4. CPD Body of knowledge Formal Education
Written or oral exams conducted by members of the profession
Mentoring where you learn in the hands of a master

5. Professional association
Code of Ethics
Create
Update
CPD
Set Criteria
Monitor
Education
Set standards
Evaluate
Enforcement
Powers to sanction

6. Public Interest

7. FPI Code of Ethics and Professional Responsibility
FAIS Code of Conduct
Client First
Integrity
Objectivity
Fairness
Professionalism
Competence
Confidentiality
Diligence
FPI Code of Ethics and Professional Responsibility
TCF?

8. CUSTOMER VS CLEINT Public recognition
Professionalism comprises the personally held beliefs about one’s own conduct as a professional. It’s often linked to the upholding of the principles, laws, ethics and conventions of a profession as a way of practice.
CUSTOMER VS CLEINT

9. Public recognition Its all about trust

10. The Journey FAIS - Licensing and Supervision FAIS - Fit and Proper
Financial Sector Regulation
Conduct of Financial Institutions
Another step on the journey

11. Complementary Roles Government and Regulators
Professional Financial Planning Body
Customer Confidence Based on
Compliance
Goal Setter
Financial Planning
Fiduciary
Product Evaluator
Product Sales with Information
Advice Seeker
Financial Advice
Suitability
Fiduciary
Client Confidence Based on
Trust Relationship
Product Buyer
Product Sales
Suitability
Buyer Beware
Professional Relationship Based on Trust
Regulated Selling
Professional Advice

12. THANK YOU