1. The Night Team
Matthew Chancellor
10 seconds

2. Personal Profile I’m a New media Student.
I have skills and experience in software such as after effects & Photoshop.
I’m very strong in Adobe Illustrator software.
Desire to be in advertising and follow the design career path.
30 seconds

3. Project Overview and Aim
My project focuses on the issues of student drinking,
Females aged
Will help to support this problem with a multi-format campaign and live stall.
The live stall will be approachable if too intoxicated, fearing for safety or general reassurance whilst under the influence.
1 minute

4. Key Selling Points Provides safety and reassurance
Cheap and very easy to fund.
Gives external business’ the opportunity to broaden their appearance
1 minute

5. Competitor Analysis
Pop up stall providing a ‘go to place’ as well as a walking street team unlike the following who only provide a walking team.
Street Assist – Edinburgh
Street Angels – Nottingham
Work with other company's to build something that could be of a joint force.
1 minute

6. Theoretical Issues and Debates
Teen Drinking is not something we can beat but a cause we are able to support.
Similar to that of cigarette advertisements I hope to expand my campaign through social media advertising (posters, flyers, wristbands)
Read up on academic research and gather stories from local news.
50 seconds

7. Externality
Additional safety prospects to nightclubs giving them a positive name.
In connection with University of Leeds.
Initial contact with West Yorkshire police and safe Drinking Yorkshire.
30 seconds

8. The End Thankyou