1. 2017

2. Planned Back to School Spending
Source: NRF Monthly Consumer Survey A18+, July 2017

3. 83% Plan to Spend the Same or More than Last year
Source: NRF Monthly Consumer Survey A18+, July 2017

4. TV Influences Consumers Most
Source: GfK TVB Purchase Funnel 2017 A18+ Most important for media that registered 2% or higher.

5. “Have TV ads influenced your search selections?”
Source: GfK TVB Purchase Funnel 2017 A18+ “When doing an online search, how often, if at all, have TV ads you have seen influenced you in some ways in your search?” (Yes = combination of Every time, Most of the time & Sometimes)

6. Back to School: Media That Influences
Source: NRF Monthly Consumer Survey A18+, July 2017

7. School Start Dates Vary from DMA to DMA Most start in August

8. Adults Start Shopping Weeks Before School Starts
Source: NRF Monthly Consumer Survey A18+, July 2017

9. Start Advertising When it’s Right for Your Market with Spot TV
Lead By a month
Earliest BTS Start Date
Latest BTS Start Date
6/30
7/31
9/7
No Geographic Flexibility
National Media
Local Broadcast
Seattle
Boston
Tampa
Indianapolis

10. Women Are the Back To School Shoppers
Source: 2016 Fall GfK MRI, Base = Adults 18+

11. Broadcast: Great Way to Reach Back to School Shoppers
Women 18+ with Children Ratings
Source: Nielsen NPower 6/26/ /23/2017 Women 18+ w/children Live+SD Ratings;
W+ 10 Cable Networks based on W18+ Ratings.

12. Broadcast TV’s Reach: Higher Than Cable
Source: Nielsen NPower. July 13th 2017 Prime Women 18+ w/children Live+SD.

13. Broadcast: Tops in Summer Ratings
Women 18+ (w/children)
Broadcast delivered 48 of the top 50 and 98 of the top 100 programs
with Women 18+ (w/children)
Source: Nielsen NPower 06/26/ /23/2017

14. Broadcast Dominates, Cable Under a 1 Rating For Summer
To be read: Nick’s Bubble Guppies had a .51 average rating in July 2017.
During the same time period, there were 295 Broadcast & Syndication programs that had higher average ratings
Source: Nielsen NPower (06/26/ /23/2017) Live+SD Women 18+ With Children.

15. Back to School Shopping Categories and Stores

16. Planned Back to School By Category
Average Amount per HH
Clothing and Accessories (excluding shoes)
$238.89
Electronics or Computer Related Equipment
$204.33
Shoes
$130.38
School Supplies
$114.12
Source: NRF Monthly Consumer Survey A18+, July 2017

17. Reach Moms Purchasing Back to School Clothing With Broadcast TV
Top Programs by Index
172
158
147
130
124
121
120
117
Source: GFK MRI Fall 2016, Base: Women 18+ w/children 0-17 years & –spent any amount on children’s clothing in the last 12 months.

18. Broadcast TV Delivers Electronic Shoppers
Top Programs by Index
170
132
127
122
110
104
102
101
Source: GFK MRI Fall 2016, Base: Women 18+ w/children 0-17 years Index. Shopped at Apple Stores or Best Buy anytime in the last 12 months.

19. Step into Broadcast TV for Shoe Purchasers
Top Programs by Index
166
145
136
136
131
129
129
125
Source: GFK MRI Fall 2016, Base: Adults 18+ w/children 0-17 years & Spent Any Amount on a shoes in the last 6 months.

20. Broadcast TV Reaches Back to School Supply Shoppers
Top Programs by Index
152
150
144
142
140
138
136
124
Source: GFK MRI Fall 2016, Base: Adults w/ Children Ages 0-17 & Purchased anything at Office Depot, OfficeMax, or Staples in the last 12 months.

21. Most Still Planning to Shop at Brick & Mortar Stores for All Back to School Needs
Source: NRF Monthly Consumer Survey A18+, July2017

22. Broadcast TV Delivers Department Store & Discount Store Shoppers
Department Stores
Discount Stores
Source: GFK MRI Fall 2016, Base: Adults 18+ Index. Shopped at a department store in the last 6 months for clothing, shoes, cosmetics, or perfume/cologne. Shopped at a Discount Stores in the past 6 months.

23. Department Shopping is a Local Decision
The Redder the Better- High BDI
Source: GfK MRI 2016 Market-by-Market weighted by Women 18+ w/children 0-17 years. Belk, Nordstrom, JCPenney: Shopped in the last 3 months.

24. Most Shoppers are Likely to Buy School Supplies from Walmart and Target
Which retailers do you expect to purchase SCHOOL SUPPLIES from for the BTS season?
Source: eMarketer Back-to-School Shopping Preview 2017 Report

25. Cover Each Company’s Strong Markets with Local Broadcast
The Redder the better- High BDI
Source: GfK MRI 2016 Market-by-Market weighted by Women
Shopped at Target or Walmart in the last 3 Months

26. Online Shoppers Watch Broadcast TV
Top Programs by Index
129
128
125
125
122
121
120
117
Source: GFK MRI Fall 2016, Base: Adults w/ Children Ages 0-17 & Purchased anything at FedEx Office, Office Depot, OfficeMax, or Staples in the last 12 months.

27. Broadcast Websites are the Biggest Digital Influencers
Source: GfK TVB Purchase Funnel 2017 A18+ (% Most important media type among those who saw/heard ads in at least 1 media source).

28. Broadcast Websites Provide Multi-platform Opportunities

29. 81% Visiting Local TV Websites View Video Ads
Source: GfK TVB Purchase Funnel 2017 A18+ “How often do you look at the video ads on that local television station’s website or app?”
(Yes = combination of Every time, Most of the time & Sometimes)

30. Key Back to School Takeaways
About 83% of consumers plan to spend the same or more than last year
Broadcast delivers Back to School ratings & reach
School start dates vary from market to market: Earliest start is July 31. Start Advertising When it’s Right for Your Market with Spot TV
Broadcast TV delivers major Back to School categories
Clothing and accessories (excluding shoes)
Electronics or computer related equipment
Shoes
School supplies
Local TV stations provide one stop shopping for powerful broadcast TV and targeted digital initiatives through one coordinated sales entity

31. Thank You