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SCV Chapter communications: Webpage & Social Media

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1 SCV Chapter communications: Webpage & Social Media
2016 IEEE Officers Chapter Training and Best Practices January 23, 2016 SCV Chapter communications: Webpage & Social Media

2 Websites & Social Media are important Marketing tools
Market Expansion: The Internet has allows chapters to expand their geographical reach and become accessible,  Accessibility : No more turning potential members away because your team is unavailable to answer questions. The answer is on your site. Improve credibility: A website gives you the opportunity to tell potential members what you are about and why you deserve their trust and confidence.. . Cheaper and more flexible than print advertising Visibility Increasing visibility is one major factor that makes having a website important. Even if people have heard about your chapter, they may want to conduct some research online.

3 SCV Chapter communications: Webpage & Social Media
Facebook is a “one-stop shop” for entertainment, communication, and sharing of information with others. It’s a place where you chat with others, share your ideas, ask questions, comment on a chapter’s status, add your status, make friends with new members, market your chapter, advertise your event and much more. .

4 SCV Chapter communications: Webpage & Social Media
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5 SCV Chapter communications: Webpage & Social Media
. Facebook and Twitter are great aids to build awareness and grow your audiences. LinkedIn has a reputation for being the ultimate professional social search engine. How can you use Facebook, Twitter and LinkedIn to grow your IEEE SCV chapter/society/committee/affiliate group?

6 IEEE SCV SectioWebsite Redesign & Migration to WordPress
SCV Chapter communications: Webpage & Social Media Consider including various perspectives when designing your webpage or social media sites IEEE SCV SectioWebsite Redesign & Migration to WordPress Thank You to the dedicated team who volunteered time out of their busy schedules to make this happen Kristin Uchiyama Communications Chair Ines Natale Creative Mktg Chair Go Live site:  This is a continuous improvement effort. Susan Delafuente Webmaster Marketing/ Communications Contributors SJSU Student project provided an initial FRESH perspective on LOOK & FEEL Inclusion of Creative Marketing and Communications professionals to increased Marketing appeal and ensures copyright integrity Liliane Peters Web Developer Daniel Yoo Marketing Chair Dena Madhwani UI Designer

7 2016 IEEE Officers Chapter Training and Best Practices SCV Chapter communications: Webpage & Social Media 1 2 1 3 . 2 4 5 5 3 4 Facebook and Twitter are great aids to build awareness and grow your audiences. LinkedIn has a reputation for being the ultimate professional social search engine. How can you use Facebook, Twitter and LinkedIn to grow your IEEE SCV chapter/society/committee/affiliate group?


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