1. White Represents Purity and Innocence Creates sense of space
Can be cold, blank, and sterile

2. Black Symbol of menace or evil Associated with death and mourning
It is also associated with unhappiness, sexuality, formality and sophistication.

3. Yellow Cheery and warm Most fatiguing to the eye
Can create feelings of frustration and anger.
Increases the metabolism and is the most attention-getting color.

4. Orange An energetic color-excitement, enthusiasm, and warmth
Draws attention

5. Red Evokes strong emotions Love, warmth, and comfort
Creates feelings of excitement or intensity

6. Violet/Purple Symbol of royalty and wealth
Represents wisdom and spirituality
Can appear exotic or artificial

7. Blue Color most preferred by men
Calls to mind feelings of calmness or serenity
Can also create feelings of sadness or aloofness.
People are more productive in blue rooms
One of the least appetizing.
Can also lower the pulse rate and body temperature.

8. Green Symbolizes nature.
Also represents tranquility, good luck, health, and jealousy
It can improve reading ability
Symbol of fertility
Has a calming effect

9. Grey Noncommittal Independence Self-Reliance Evasion Neutral color
Conservative

10. Beige
Natural
Conservative
Neutral
Practical
Implies genuineness

11. Brown Evokes a sense of strength and reliability
Can also create feelings of sadness and isolation
Brings to mind feelings of warmth, comfort, and security