1. Branding management & Personal Branding by : Sozha Khamseh

2. What is
a Brand?

9. Strategic Brand Management
Brand Identity
Brand Equity
Identity Implementation
Brand Strategy Over Time
Strategic Brand Analysis
Managing the Brand Portfolio
Leveraging the Brand

10. Market share
TIME

12. Your Brand? Am I aware my default brand? Do I like it?
How would I change it if I could?
What opportunities does it open or close for me?
We then ask people if it’s OK with them.
Is that the brand they want? Is there anything missing?
Mention that these types of questions are ones we call “Self-Q’s.” They are the types of questions we ask ourselves in our thinking. We are often aware of these questions, but many times we are not.

16. Figure Out How You Want to Be Perceived

17. Know Your Audience and Competition
Construct a profile of your typical audience member
While you’re building this profile, look at your competitors too

18. Develop a Tailored Font and Colour Palette
Be in minde for ever
Create a Logo
 Develop a Tailored Font and Colour Palette

20. For each set of logs we ask them to “CHOOSE!” and then ask why they chose -- fast and include as many responses as possible. Start to weave themes.
What Led You to Choose that Brand?
Any Other Reasons?
What Questions Do You Ask Yourself When Choosing?
Emphasize utility, history, consistency, quality, and how it leads to TRUST 6

21. This is perhaps what I would deem the biggest rule for branding
Keep It Consistent
This is perhaps what I would deem the biggest rule for branding

22. Set Up Your Online Platforms
 Generally, this means a website and a contact , and nearly always, this means social media.

25. منابع: http://brandery.org/our-story
Personal Branding: Be Your Own Brand BY MATTHEW MARLEY

27. For each set of logs we ask them to “CHOOSE
For each set of logs we ask them to “CHOOSE!” and then ask why they chose -- fast and include as many responses as possible. Start to weave themes.
What Led You to Choose that Brand?
Any Other Reasons?
What Questions Do You Ask Yourself When Choosing?
Emphasize utility, history, consistency, quality, and how it leads to TRUST 6