1. Product Planning Department
Classic Series
CR500
MSI Notebook
Product Planning Department
George Kao
Version 1.0 (08/04/2009)

2. Usage Guideline This sales kit is only for MSI brand usage only
This Sales Kit is for Pre-Selling Usage.
Pictures and the specification below may be modified in the future.

3. Target User Demographic Age 20 ~45 years old male and female
Personality / Image
Occupation
Student, Household, office worker
Customers’ expectation
For the one who pursue high cost-performance goods, or looking for the first stylish notebook at a affordable price .
And enjoy life even if can’t spend as much.
Male
Pursue a high Cost-Performance
Practicality oriented
Female
Pursue a styling and ease of use
Styling oriented

4. New Elegant Curve design Brushed-aluminum Touchpad
ID Overview
Cover side
Color Film Print
technology
New Elegant Curve design
makes your
Notebook look more
Unique than others
Special Texture
Shining Design
make your notebook
more bright and shiny
Brushed-aluminum Touchpad
makes not only see the classic, fashion style
But also can really “feel and touch it”

5. Different color choice
Black
Silver
Dolphin Gray Or
Two color choice!!

6. Selling Points

7. Selling Point Color Film Print Technology New Slim style design
New aluminum- brushed
TouchPad Design
Lightless in design
Wireless Internet Connection
High resolution Webcam and MIC
WLAN + BuleTooth for wireless access anywhere
MSI Exclusive ECO Engine
Stylish
Mobility
Multimedia
Large 15.6" wide LCD display
16:9 Golden Theatrical Ratio
HDMI ensures the best quality of video and audio 7

8. Color Film Print Technology
Mobility
Multimedia
Stylish
Color Film Print Technology
CR500 selected the Color Film Print Technology for its surface, giving it more texture and brightness.
So CR500 look more brilliant in color and nicer to touch and Elegant outlook.
User benefit
Look glare and finest
Protect NB fadeless
Less fingerprints comparing with
UV painting

9. New Slim Style Design 1/5 3 Old Style ID Design 3.8 CM
Mobility
Multimedia
Stylish
New Slim Style Design
Old Style ID Design
3.8 CM
New Style ID Design
3 CM
Most of other 16 inch Notebook thickness are more than 3.8 cm.
But……… CR500 is just about cm , more slimmer than others.
So CR500 is stylish and Slim enough to take anytime anywhere. 3
1/5

10. New Aluminum-brushed Touchpad Pad
Mobility
Multimedia
Stylish
New Aluminum-brushed Touchpad Pad
msi CR500
Acxr 69xx
CR500 use aluminum-brushed touchpad, make you not only see the high quality
but also can really “feel” it.
Ready to let your fingers do the walking!!

11. Large 15.6 inch screen 15.6” 12” Big Vision, Great Enjoyment
Mobility
Multimedia
Stylish
Large 15.6 inch screen
Big Vision, Great Enjoyment
15.6”
12”
The 15.6 inch widescreen screen enables you to open many windows application at once.
It’s easier to processing word documents and browsing several internet windows
simultaneously, increasing your working efficiency and enjoy your big vision.

12. 16:9 Golden Theatrical Ratio
Mobility
Multimedia
Stylish
16:9 Golden Theatrical Ratio 16 16 10 9
Black bar
Black bar
Black bars are avoided, so you can watch movies
from any angle and enjoy the advanced imagery!

13. HDMI Ensures The Best Quality of Audio and Video
HDMI output connector not only enables 5Gbps data transfers, but also provides transmission of high-definition digital video and digital audio up to 1080p resolution.

14. (Most of other 16 inch NBs are more than 2.85KG)
Mobility
Multimedia
Stylish
Lightweight in Design
Easy to carry wherever you go! = -
(370g)
Asxs X61 notebook
CR500
(2.48 KG)
(2.85KG)
370g = X4
Compared with most of the 16 inch notebooks, the weight of CR500 is only 2.48KG including battery!!
(Most of other 16 inch NBs are more than 2.85KG)

15. High resolution Webcam and MIC
Built-in 1.3 Mega pixel webcam and MIC allow you to
communicate with ease!
Communicating becomes more easily.
Ready for image recording means you can share your video experiences
without missing a beat!
WLAN + BT for wireless access anywhere
Wireless LAN makes you can access the Internet wirelessly at any time. The all-new Bluetooth V2.0+EDR allows transmissions at 3X the standard rate so you can blaze a trail on the Internet!
Mobility
Multimedia
Stylish
No need of spending extra money and time of buying external webcam and MIC. It’s all ready for your use!
The WLAN and Bluetooth(optional) allows you to get communication anytime, anywhere!
Version
Date Rate
Version 1.2
1Mbit/S
Version 2.0+EDR
3Mbit/S

16. Msi Exclusive ECO Engine
Mobility
Multimedia
Stylish
Msi Exclusive ECO Engine
You can adjust your current scenarios through ECO button to reach the goal of using your power efficiently and extending the battery runtime.

17. Color Box

18. Major Competitor Analysis
Item
msi CR500
Asus F5V
LCD
15.6" 16:9 HD (1366x768)
15.4” 16:10 WXGA(1280x800)
Graphic
Geforce 8200M G
ATI Radeon™ HD 2300
with 256 VRAM
Dimension
374 x 247 x 18-30mm
365 x 367 x mm
I/O
D-sub ,USB 2.0 x 3 ,
Mic-in, Headphone,
RJ45 ,
D-sub ,USB 2.0 x 4 ,
RJ11, RJ45
Sound
HD Audio, 2 speakers
Battery
6cells / 9 cells
6cells
Weight
2.48kg (w/ 6cell)
2.65kg (w/ 6cell)
Win
Win
Win
Win

19. The Strength of CR500
Lightweight design assures superior mobility with confidence.
Slim design are stylish and easy to carry
CR500 with a large 15.6" screen and a true cinematic view with
a 16:9 aspect ratio.
Support 6 & 9 cell batteries: More flexible solution! Battery runtime can be extended easily and match the Requirements of Mobility.
ECO Engine: Power can be managed efficiently and the Battery runtime can be extended.

20. CR500 Spec. Sheet CR500 CPU Intel® Core™2 Duo Processor(T3000/T4200)
Chipset
Nvidia MCP79MVL
Graphic
Geforce 8200M G
Memory
support up to 4GB
LCD
15.6” 16:9 (1366x768) HD
HDD
320 GB SATA
Optical
DVD Super Multi
Card reader
4 in 1 (support MS, SD,MMC,XD)
I/O
D-sub x 1 , USB 2.0 x 3, Mic-in , Headphone, HDMI
Battery
6 cells / 9 cells
Wireless
b/g/n
Communication
10/100/1000 Mbps GbE LAN
Webcam
1.3M Webcam
Sound
HD Audio, 2 Stereo speakers
Dimension
374 x 247 x 18~30mm
Weight
2.48Kg( w/ 6 cell Battery)
Remark:
The OS bundle and specification of the notebook may be different base on customer’s requirement.
The Picture are only for reference.

21. Thank You