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Published byJuliet Ferguson Modified over 6 years ago
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Race Drive Grid Game Overview The Game Key Features Race Drive One let’s players experience a Hollywood-style take on the career journey of a race driver, traveling to the worlds most inspirational racing locations and competing in a variety of race disciplines whilst building your own successful racing team! US Muscle Cars City Based Street Circuits Unique Racing styles: Monster Trucks and Demolition Derby European Content: European prestige marques Traditional racing circuits Unique Racing Styles: Open Wheel, Endurance Racing Japanese Content: Japanese drift and tuner cars Illegal urban race venues Unique Racing Styles: Freestyle Drift, Mountain Pass Racing (“Touge”) Key Data PLATFORMS AUDIENCE MARKETING SUPPORT UNITS TERRITORIES RELEASE DATE\ RATING 15-24 18-34 18-49 TV PRINT ONLINE OUTDOOR PR EVENTS 1.5 mm PC Units Global June 2008 25-54 Male Female CHANNEL MARKETING OTHER version1
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Branding Opportunities
CELL PHONE / CAMERA PHONE Branding Opportunities VITAMIN WATER CLOTHING ENERGY DRINK Categories APPAREL AUTOMOTIVE BANKING & FINANCE BEVERAGES COMPUTERS CONFECTIONERY ENTERTAINMENT FOOD HEALTH CARE INSURANCE LEISURE OILS & GAS PERSONAL CARE PHARMACEUTICALS TRAVEL QSR’S SPORTS TECHNOLOGY TELECOMS version1
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Integration Options Integration Option Description In-Game
Availability Dynamic Signage Billboards — version1
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