1. Transforming Nurse Education Opportunities Through Philanthropy
Realizing that education is paramount to achieving an ever higher standard of care, the PVH and MCR Foundation leverages philanthropy as a bridge between higher expectations and constrained resources.
Pairing ongoing support with new generosity has resulted in a culture
rich with empowered nurses.
Transforming Nurse Education Opportunities Through Philanthropy

2. Context
Transformational Gift
The Big Idea
Empowerment in Action
The Long Game

3. Hospitals Foundation PVH established 1925
PVH Foundation established 1976
Added MCR in 2008 Partnered with CHMG for more than a decade
MCR Foundation 2008
Merged regional efforts to become PVH and MCR Foundation 2012
UCHealth formed in 2012
Scholarships established late 1970’s – originally solely supporting nurses
According to the Chief Nursing Officer at PVH when scholarships were initiated, the first years of the scholarship program through the foundation were entirely focused on nurse education.
“For patients to receive the care they need, nurses are the priority.”
- Sharyn Salmen
Introduce ourselves and our organization (UCHealth includes many hospitals and regions, we are NoCo with PVH/MCR)
Jane’s clinical expertise and Magnet designation work highlighting the high quality of nurses in our region – never worked for an org. with such a culture or availability of nurse education support
Anna’s description of 3 philanthropic arms of UCHealth, PVH and MCR limited to NoCo
Here’s a little bit about who we are in hopes that any similarities will help you glean more from our presentation

4. *More than 1000 nurses

5. Professional Nursing Practice Model
The mission of the Poudre Valley Hospital and Medical Center of the Rockies Foundation is to support its affiliated hospitals and clinics in the delivery and advancement of world-class healthcare in northern Colorado. The foundation realizes its mission through the development and stewardship of philanthropic resources in support of the hospitals’ mission and strategic goals.
Through philanthropy we:
Bridge gaps not covered by insurance
Accelerate advances
Give opportunities to express gratitude
Current State
Anna = System status and foundation regionality
Jane = Magnet status and requirements, credential demands, increased ed level at hire, etc.
UCHealth – northern region
PVH and MCR Foundation
Nurse education/credential demands
Mention scholarship program, we’ll get to the details of the endowment and the UCHealth North Nursing Scholarship a little later

6. By 2020, the Institute of Medicine charges that 80% of practicing nurses must have their bachelors degree as a minimum education level
Current State
At least 72% of practicing nurses at PVH and 64% at MCR have BSN or above
8+% jump in one year
More than 10% increase over previous 4-5 years
On track to achieve the 80% BSN by 2020
Gaps lie in current and long-term employees as new hires already meet standard
In the meantime…
Magnet Recognition by the American Nurse Credentialing Center
PVH – four-time designee since 2000, never lapsed
MCR – two-time designee since 2008, never lapsed
Jane make comparison to other professionals required Masters or above as grounding of the issue
Jane to mention American Nursing Association and other national nursing associations supporting this charge

7. Tuition Reimbursement
Employee Giving
Nearly 28% participation
All campaign gifts matched $.50/$1
More than $260,000 annual employee gifts
$130,000 average annual match
Scholarships
Competitively awarded
$54,000 to 39 employees in 2016
$274,000 since 2010
Tuition Reimbursement
$2000-$4000 annually per employee
Separate from and in addition to scholarships

8. Richard G. Titus Bequest more than $520,000
The Richard G. Titus Endowed Scholarship was established in 2013 with a bequest gift in gratitude for the outstanding care that Dr. Titus received during his life, to honor those employees engaged in the health profession, and to further his lifelong commitment to education.
Richard G. Titus Scholarship for Nurse Leaders
RN to BSN through University of Colorado Denver
$77,000 awarded in 2014/15
Total remaining for current use $____
Richard G. Titus Endowed Scholarship
Priority placed on employees pursuing a career path in nursing or research
$480,000 endowed
$4000 awarded in 2014, $10,000 awarded in 2015

9. The Big Idea(s) New nursing scholarship Robust culture of giving
Supported by nurses and nurse leaders
Providing real support for nurses pursuing BSN
New, regional fund
Grass-roots effort
Robust culture of giving
Engagement
Nurse self-advocacy in the face of a changing healthcare environment and ever-increasing higher education costs

10. Pairing ongoing support with new generosity has resulted in a culture rich with empowered nurses.
Awareness
Kick-off activities
PTO Drive
Raising principal to start new fund
Community Support
Corporate sponsor pitched in
The pay-out!
$15,000+ raised in the first year
Awarded 5 scholarships, $6500 year 1
$10,000 awarded year 2
*New Professional Development
Empowerment in Action
Nurses Week Activities
In 2013, nursing committees collaborated to host a walk to raise money and awareness for a new scholarship to help practicing nurses achieve their BSN
PTO drive
With the walk providing momentum at the kick-off of the 2013 Employee Campaign, the campaign had a push for PTO donation to help seed the fund
Initial goal: 160 hours of PTO (estimating PTO valued at approx. $25 per hour) – received more than goal with more than 150 donors first year
Nurse Leadership Advocacy and Donations
Hospital-wide efforts and hospital match
Community gifts – Alphagraphics wanted to allocate part of their annual sponsorship to support nurses and in a way that was current and relevant – they chose this fund!
The pay-out!
$15,000 raised in the first year
We immediately awarded 5 scholarships totaling $6500 in May or 2014

11. The Long Game Culture! Ongoing and systemic nurse leader advocacy
Annual nurse-driven messaging and events
Employee Giving Campaign
Priority messaging annually in appeals and campaign materials
Champions
Sustain $10,000 annual scholarships from the UCHealth North Nursing Scholarship
Engage nurses in meaningful activities building their teams and supporting the fund
Endowment ($25K-250K) – 2017 employee campaign drive to endow and supplement with current use
The Long Game
Jane detail upcoming nurse event plans
Jane detail ‘significant nursing scholarships’ what does that mean? How much would be meaningful? What does education cost?

12. Thank you! Anna Smoot – anna.smoot@uchealth.org
Annual Giving Officer, PVH and MCR Foundation
Jane Jostes-Wanek –
Magnet Program Coordinator, Poudre Valley Hospital
Thank you!