1. Russian market of business education (observations of insider);
(IBS-Moscow Business School)
Sergey Myasoedov President of the Russian Association of Business Education (RABE), Vice Rector of the Russian Presidential Academy (RANEPA), Dean of IBS-Moscow Business School
Russian market of business education
(observations of insider)

2. SEVEN TOP UNIVERSITIES with strong BSs
Introduction
Now – about 600 State (About 60 Moscow State Universities)
+ 400 private (But only about 150 BSs and Centers !!!)
SEVEN TOP UNIVERSITIES with strong BSs
(non-tech!):
- Russian Presidential Academy (Management)
- Moscow State (Lomonosov) University (Classic);
- St. Petersburg University (Classic);
- HSE Research University (Economics)
- Plekhanov University (Economics);
- MGIMO – (International)
- RUDN – (classic – International)
- Ural Federal University (classic-economics)
Sergey Myasoedov – IBS-Moscow, Russian Presidential academy

3. A glimpse of the Russian BE market
About BSs (about hundred are RABE members);
MBA programs 59 nationally accredited MBA programs 10 years ago and about a dozen of JV MBA for Western Degrees
NOW – quantity of MBA programs doubled ( ) because of distant + “junk” ones
European and USA mid players = Grenoble (№17 by FT) , Kingston, Antwerp Management School, Stockholm, Guildhall, etc. ;
12 AMBA accreditations, 3-4 EPAS, one EQUIS; two AACSB approved application
11 programs passed NASDOBR (Russian accreditation sys)
MBA Prices:
Politically backed upper strata - Skolkovo ( euro);
Market-driven upper strata – 2 BSs (IBS-Moscow - RANEPA, St. Petersburg State University School of Management) – around euro;
Market-driven upper-mid strata – 4-5 well positioned BSs of the Russian Presidential academy, Financial Academy, State University of management, RUDN University, MGIMO, etc. BSs 7-10 thousand euro;
Mid-mid and down-mid price strata - next BSs of Moscow/ St. Petersburg + one-million people cities of Russia – 3-6 thousand euro.
“Strange” (trash?) and distant MBAs – about 20 BSs(?) – euro
Sergey Myasoedov – IBS-Moscow, Russian Presidential academy

4. Russian BS’ models
High role of the leader-founder (generation change problem);
Fee financed and long degree programs based (endowments and “gift culture” up merged very recently)
Part-time faculty-consultant based;
“Retail oriented” (applied research only recently) – but for the tops;
Low Internationalization and English proficiency (93 % of National market – Russian speaking);
No full time MBA (clients are reluctant to leave jobs);
Top-executive retraining segment in Western sense is in formation
Sergey Myasoedov – IBS-Moscow, Russian Presidential academy

5. Strategy development trends
Search for innovative “Global locality” and expert to Asia and Middle East opportunities = BRICS or/and CIS identity;
Research vs. Retail approach;
Growing quality focus (accreditations + rankings (both national and international);
Growing digital focus
Search for strong, strategic International BS and national business partners;
Analyzing BLENDED education possibilities;
Growing understanding of social responsibility as a way to enlarge market influence
Up and down MBA market stratification (Quick-Cheap- ??? Good)
Sergey Myasoedov – IBS-Moscow, Russian Presidential academy

6. (In “UP” segment - accreditations are of importance)
Resent trends
Stagnation of “traditional” MBA market starting from 2008
1. New university-department-based-non-practical-state backed MBAs at Federal Universities and under their umbrella brands
2. Redistribution of clients: UP and DOWN preferences
(In “UP” segment - accreditations are of importance)
3. “UP” - Growing interest in hard skills (finance, process, analytics)
4. “UP” – Growing interest to good Western degrees
“DOWN” - Boost of cheap distant MBAs, “mini-MBAs” and “junk” MBAs often with fabricated brands
Corporate University attempt to re-design the market and MBA programs
Return of interest to accredited Western degree MBAs
Sergey Myasoedov – IBS-Moscow, Russian Presidential academy

7. Thank you !!!
Sergey Myasoedov – IBS-Moscow, Russian Presidential academy