1. NOAA Enterprise Content Management
Managing Web Content with the Stellent CMS
presented by Allison Soussi-Tanani
For the 2004 NOAA WebShop
Radisson Plaza-Warwick Hotel, Philadelphia, PA
July 27, 2004

2. Initial Project Goals
Provide a mechanism for efficient and effective communications for internal and external customers
Provide an environment of distributed contribution and collection of documents, data, images and other media
Provide a mechanism for tracking document contribution with version control

3. The Evaluation Process
Evaluation Criteria
Purchase a base system for less than $100k
Provide collaborative capabilities
Provide scalability to NOAA enterprise
Provide document handling and conversion
Products Evaluated
Zaplet AppMail
Stellent Content Management Server and Collaboration Server
Reddot Content Management Server
PaperThin Common Spot
Merant Collage/PVCS
Vignette StoryServer
Percussion Rhythmyx
Gartner Consult – recommended Stellent as best time-to-market and over value

4. The Final Selection…
Easy-to-use solution for content contributors and consumers
Browser-based contribution of native files
Intuitive windows folder interface with WebDAV
Personalized access
Content subscriptions and notifications Source content management for all content
Rich library services (check-in, check-out, version control)
Comprehensive and flexible security
Robust source content workflow
Source content full-text and metadata indexing
Tight integration with Stellent Site Studio & Content Publisher for Web Content Management and publishing 
Flexible architecture for base-of-integration
100% Java-based product
J2EE support (EJB, JSP tag libraries, Java API)
Web Services Support (SOAP,WSDL)
Integrations with centralized security models (LDAP, Active Directory, etc.)
Packaged Stellent Portal Integrations (IBM, BEA, Plumtree)
The most robust product requiring little customization for general use with the need for additional integration
Document management roots provide a firm foundation that compliments its Web content delivery
File conversion capabilities allow use and management of native document formats
Conversion to compliant .pdf printable format for all pages

5. Current Architecture Hardware Main / Production Server
2 – Intel 2.4GHz Xenon Processors; 533MHz system bus; 512K L2 Cache
4GB PC2100 DDR ECC SDRAM
8 – 146 GB Hard Drives
Back-up / Development Server
2GB PC2100 DDR ECC SDRAM
Software
Content Management Server
Content Manager – Provides infrastructure for file management
Site Studio – Site development tool (designer)
Dynamic Converter – converts ~225 native file formats into xml based content
PDF Converter – on-the-fly conversion of xml content and native files into printable, accessible .pdf documents
Connection Server - aggregation and distribution of information to and from multiple destinations
Database - SQL Server 2000
Stellent PDF Converter
Stellent TM PDF Converter automatically converts native files to web-viewable PDF's when the document is "checked in" to Stellent Content Management, enabling any visitor to your Web site to view the document without requiring the native application.
Stellent Dynamic Converter
Stellent™ Dynamic Converter enables on-demand, ad-hoc publishing of native business documents to your information portal. With conversion capability for more than 225 file formats (including XML) to HTML and wireless formats, Stellent Dynamic Converter brings a new level of simplicity and productivity to providing web viewable business content. Criteria based rules determine the appropriate templates used to deliver consistent look and feel for corporate business content.
Site Studio
Stellent™ Site Studio provides your organization with a central management system for all Web content, which will integrate and fit in to your organization’s overall content management strategy, ensuring a lower total cost of ownership. With this solution, web developers can easily create template-driven and fragment-based Web sites that minimize Web site complexity and development and enforce consistent corporate branding. Additionally, Site Studio allows business users to author Web content in user-friendly applications and empowers them to automatically route and publish information directly to the Web to maintain accurate, timely, and current Web site content.
Stellent Connection Server
Stellent Connection Server allows for the aggregation and distribution of information to and from multiple destinations. There are three primary technology applications in which the Connection Server is intended. The first is to publish or move files to a web server or server farm to keep a production and staging environment synchronized. The second is to automatically push or pull information from the Stellent Content Server to different systems or users using a subscription type model. The third application allows for the aggregation of information in legacy systems, homegrown solutions, or in other repositories in general to be replicated to the Stellent Content Server.

6. Pilot Implementation Single Server Environment
50 user license model for contribution
Unlimited consumption model
Hardware / Software administered by NOAA Research
Site development and contribution administered by LO / Program

7. NOAA Content Management Group

8. NOAA Projects Underway Planned Proposed
Taskflow Action Tracker – ability to track, archive and report on tasks and documents through a workflow process
Planned
Image Management Module – provides mechanism for batch-loading digital images with metadata into CMS and automatically updating pages based on the metadata – currently a manual process – NOS, NMAO, NOAA Library and others
NOS / Ocean Exploration – provide CM support to a future expedition – will utilize image management module
Proposed
NOAA-Wide Collaborative Project – Create a NOAA Intranet with input and update responsibility by NFA and NOAA Lines – Would provide a business infrastructure to contribute to future NOAA projects

9. Current Development Projects
NOAA ResearchNet intranet, serves NOAA Research employees, contractors and internal partners
– The organizational, headquarters managed Internet site open the public, serving internal and external customers
– The site supporting the NOAA CMS group – will have contribution model to support NOAA collaborative efforts
– supports NOAA WebShop – plans for contribution model to support NOAA input to the site, the program structure and paper submission and evaluation.

10. Policy & Standards: E-Government Act of 2002
TITLE II—Federal Management and Promotion of Electronic Government Services
Sec Accessibility, usability, and preservation of government information.
The Interagency Committee on Government Information (ICGI)
Web Content Standards Working Group Recommendations on Web Content Policies (Draft open for comment until 4/30)
Authenticity, Branding, and Timeliness of Federal Government Public Web Sites
Federal Web Sites Must Promote Citizen Centric Information and Services
Federal Web Sites Must be Designated and Written to Ensure Ease
To Promote Seamless Government, Federal Agencies Must Seize Opportunities to Simplify and Unify Information Across the Government
Agencies Must Continue to Comply with Existing Federal Laws, Regulations and Policies
ICGI was formed about three months ago to address Federal Content Issues and Policies and to provide recommendations to OMB on section 207(f)(1) of the e-Gov Act.
Major points of the recommendations pertaining to CM implementation:
1.d. Federal Web sites must convey current information
2.a. Content must be organized in Ways that make sense to Citizens (multi use of content)
2.c. Federal Web sites must use common content and terminology to the extent possible (Common elements, i.e. site map, FAQs,services and forms, jobs, laws & regulations, notices)
2.d. Federal Web sites must be Results-oriented (routine evaluation – standardized metrics)
3.d. Access to Documents in Different File formats (conversion capabilities provide mulitple-use-distribution model)
3.h. Accessing information via a search engine (in-house consolidated indexing of all content and media)
3.k. Notifying the Public about Major Changes (subscription options for updates to content +

11. CM Demonstration – NOAA ResearchNet Intranet
Open Intranet Site
Enter Contribution Mode
Update home page text real-time (XML-based)
Demo native document
Human Resources / New Hire – Separation Section
New Employee Orientation
Show PowerPoint file as it displays in html framework
Show .pdf version
Dynamic List item v. static list item

12. Spreading the Word LO / Program Training, Briefings & Demonstrations
Working with NOS Communications & Education Office collaborative pilot with Ocean Exploration
Briefing to NMFS national Webmaster Group
Held March 5-day training session open to all LOs and programs
2004 NOAA WebShop
Content Management Session
a general session is planned to engage both technical and content providers
will address how NOAA can organize and manage content better throughout the organization
Web Consolidation Session
Addressed as part of NOAA Web Architecture evaluation
Architecture group will address the foundation of Web content management during this session
Web Policy & Standards
List of Proposed Outcomes and Actions for Each Session