2. Important
What you are learning in this class is incredibly valuable to any author … not only when you are doing your best-seller launch but at ANY time to help you sell more books!
Pay close attention to this class.
Review this class often!

3. This Webinar
Setting the Outcome to be a New York Times Best Selling Author
The New York Times List
How it works
How to get on it
Additional Things that Can Maximize Book Sales & Exposure
Open Q & A

4. The Power of a Decision
Decide that the New York Times List is YOUR goal!
See it in advance
See yourself already in possession of the goods you desire (your success is absolutely guaranteed)

5. Get a Clear Mental Picture
Of the goods that you desire!

6. And, then get emotionally involved with it!

10. I am so happy and grateful to be a New York Times Best Selling Author
Your Goal
I am so happy and grateful to be a New York Times Best Selling Author

11. The New York Times Best Seller List(s)

13. Planning & Executing a NY Times Launch
Plan and execute 6 to 9 months in advance
Be prepared to do the work
A lot of concentrated book sales effort required
Massive action = massive results
Set a goal to sell 10,000 books in one week AND have all books ready to ship the SAME week!
Focus on GROWING YOUR list

14. To Get Your Book on the List
Your book must be “shipping” in the United States (i.e. for sale)
This works for both fiction and non-fiction
This works for both published and self-published
Choose a ONE WEEK campaign period but plan and execute that plan months in advance
Concentrate ALL of your promotion so that the book sales/shipping occur during that ONE WEEK
Be fully committed
3 weeks after your campaign your book your book will show on the New York Times Best-Seller List IF you made it!

15. Buying Agencies

16. Your Activity Plan Build your own eMail List Partner support
Multi-book purchase as an option
Ask people to TAF (tell a friend)
Ask everyone to be involved and/or buy book(s)
Pre-sell books at “LIVE” events
Social Media – promote to your own following AND other people’s following

17. Your Activity Plan Continued
Articles
Newsletters
Blogs
Radio Shows TV
Magazines
Quote of the Day Sites
Video(s)

18. Partner “Blasts”
Ask your partners to send out the s you provide them with during the week of your New York Times Best-Seller campaign
Solo blasts work best
You provide your partners with the copy to send (and that directs buyers to a special offer page)

19. Multi-Book Purchase Options
Buy 1 book you get ______________
Buy 10 books you get _______________
Buy 50 books you get _______________

20. Multi Book Purchase Options

22. I purchased (1 copy/5 copies/50 copies) Confirmation or Receipt Number
You can also order the book from your
local bookseller and still receive the bonuses.
In In order to receive your bonus gifts, please fill in the registration information requested below. You will then be taken to the bonus gift page.
First Name
I purchased (1 copy/5 copies/50 copies)
Confirmation or Receipt Number
I'd like to receive news updates from The Hendricks Institute.

26. http://thebigleap.net/gifts/index.htm http://peggymccoll.com
Many partner gifts listed below on this page

27. Build Your Own Following
Send people to optin on your website from other Social Media Sites
Increase your “Likes” on Facebook
Get “Subscribers” to Your YouTube Channel
Build Your “Followers” on Twitter

28. Ask Everyone to Support You
At “live” events
When you respond to s
Ask your friends; relatives
Reach out to other Authors/Experts
Ask people “Who else?”

29. Pre-Sell Books at “Live” Events
Create a bundle offer
You take payment for the entire package
Process the book orders for DELIVERY during the week of your campaign
AS AN EXAMPLE
Package Includes:
100 Books (Tell them what they can do with the books)
Series of Webinars
Consulting/Coaching
Downloadable Bonuses
$1,999

30. Lets Do The Math on Pre-Sales
25 people buying your package (100 books x 25 = 2500 books)
Remember – all books must SHIP in the United States
Your hard costs = the books!
Coaching as a bonus (1 on 1) – be cautious not to include too much time In your bundle

31. Social Media Posts Social Media is more “personal”
“Warm up” the messages that are shared
You share
Ask others to share
Send personal messages to request

32. Articles
Create articles (write them or take excerpts out of your book) that can be placed on popular article websites
Popular websites are sites with a lot of traffic
IMPORTANT: Have articles posted to appear during the week of your campaign

34. Newsletters
Find newsletters with big readership ie. SelfGrowth.com and their Self- improvement Newsletter
Searching by keyword
Create content for other people’s newsletters based on their format
Have a tagline at the bottom of your articles i.e. YourName is the Author of the book “Book Title”. Go here now to find out about the special launch offer available: website here
Ask for your articles to be included in newsletters during the week of your launch

35. Blogs Find popular blogs that has large readership
Review the blogs to become familiar with the content/style
Create content for the blogger to use
Reach out to the blogger and let them know you have something of value and ask for it to be included during your campaign launch week
Ask them to reference your special offer and special offer webpage/salespage

36. Radio Shows Prepare a show segment / idea
Create a media kit (BIO, Questions & Answers, Website, Contact Information)
Find popular radio shows
National radio shows as a priority focus

37. TV National television is your goal (in the United States)
Target to get on national TV during the week of your launch
Become familiar with the shows
Create show ideas
Send the Producers a complete package (including your show idea)

38. Magazines Target magazines with large readership
Create content or article ideas to appear during the week of your launch
Contact the Editors and send a complete kit (story idea, bio, website information)

39. Quote of the Day Sites
There are many “Quote of the Day” type of mailings
Create quotes by YOU
Send them to the provider of the Quote of the Day type of sites
Ask for your quotes to appear during your launch
Include a tagline too directing people to your special offer page

40. Videos Create short inspiring videos
Launch them the week of your campaign
Ask others to send
Ensure your special sales page (website link) is in the video and clearly displayed

41. New York Times Buying Agencies
The New York Times comprehensively tracks and tabulates the weekly unit sales of all titles reported by book retailers as their general interest bestsellers.

42. Book Sales at Speaking Engagements
Take an order for books rather than a speaking fee (you input these orders during the week of our campaign)
Hand out a form for the people in the audience to order the book (pre-sale)

43. Best Seller Ranking - Tracking Results
Amazon.com AND BN.com update best seller rankings every hour
Do a screen capture of the page where your ranking is listed
New York Times Best Seller list is BOTH on Amazon.com AND on their Website
New York Times Best Seller List will report 3 weeks AFTER your book has made the list

44. Once Your Book Is a Best Seller
Change your signature (in your s)
Put it on your website
In your BIO
On the “About” page on your site
On your business cards
On your book cover(s)
On your next book cover

45. The GoalMAP

46. Best Seller Project Plan

47. Trello http://trello.com

48. Summary for Taking Pre-Orders
1. Take pre-orders on a physical form OR
2. Take pre-orders on your website and YOU take paymentOR
3. Take Pre-orders on your website (on a special offer page) and the buyer goes to Amazon.com to buy the book (work with your publisher on the release date)

49. Timing of Orders
Take orders and have them placed now online (knowing the books WON’T SHIP UNTIL the release/launch week) (THE EASIEST)
OR Hold the orders & YOU process during your campaign OR
Take orders and payment now and you place the orders later

50. Remember
If people are ordering your book in advance from amazon.com the sales ranking is impacted when the order is placed (not shipped)
New York Times counts books sold AND shipped within a period of one week!

51. Take Orders – Have Them Placed Online
You create a special offer page
The link to buy the book goes to AMAZON.COM (and other sites if you have the same arrangement)
Arrange for the books NOT to ship until your launch week
Buyers actually buy from resellers (who report to New York Times NOT you)
You can “give” them the bonuses though!

52. On Your Site – Taking Orders
Have a compelling offer
Have an “order now” button
You process the orders through your own shopping cart or paypal
Sell books in advance
Track all sales and be ready to place all orders on amazon.com during your campaign week

53. At or ON Campaign Week Have your special offer go “live”
YOUR database
to your contacts
Have partners to theirs too
Books ordered directly from report agencies with “live” links on your special offer page

54. Speaking Engagement Orders
Every opportunity you have when you get in front of a room TAKE ORDERS!
Look for opportunities to Speak
Networking Groups (i.e. Breakfast Networking)
Meet Ups

56. Promote An Event Create a special event
Create a package – Live Calls / Interviews / Recordings
Sell a package AND include a book or book(s)
was an offer that included 1 copy of Darn Easy (the book)

57. The Order Form
Ask for all information in order to get the book delivered to them
Name, street address, city, prov/state, pc/zip, telephone, cell, address (print clearly)
Payment information too!
United States DELIVERY!

58. Create an Order Form

59. If You Are Processing the Order & Taking Payment
You require a payment method
Paypal
Shopping Cart
You place the orders for the book with your credit card during the week of your campaign

63. Placing the Orders Determine how many orders
And, the amount of time it will take to input
Strategically plan to place the orders at the beginning of the week (for online orders)
Use your credit card(s)
OR use the customer’s card
Book stores – ask the stores to ship during your book launch week for delivery THAT Week

64. The Timing
You can take orders any time up to 6 months before HOWEVER if you are selling books please include them with a bundle offer
For Book Store Orders – place the orders in advance but ask the book stores to ship the books during your campaign week
For Online Orders – please them at the very beginning of the week of your campaign to be sure the delivery is happening that week

65. Stay Focused on What You Want
To believe is to live in the state of being it!
The subconscious always magnifies what you give attention to!

66. Open Q & A