1. Evaluating and analyzing an advertisement
LAY’S POTATO CHIPS
Evaluating and analyzing an advertisement
Deema Al-thukair

2. Outline Persuas-ion Tactics Back-ground Summa-ry The Effectiv-eness
Ad.
Effectiv-eness

3. Background The famous potato chips “Lay’s”. It’s 55 seconds long.
It shows how delightful and enjoyable it is.
It’s aimed to people of all ages, genders, income levels, and races.

4. Advertisement

5. Persuasion Tactics Testimonial: Mark Messier; Canadian hockey star
Humor: At the end while getting the autographs.
Catchy sounds: Crunch of the chips.
Catchy phrase:

6. Reasoning Errors Appeal to pity: The kid asking for autograph scene.
Fallacy: Missing an airplane just because of potato chips.

7. Effectiveness Very effective!
The incredible use of persuasive techniques caught the attention.
The variety of persuasive techniques made it interesting and not boring at all.

8. Summary
55 seconds long ad. about a delicious lay’s potato chips that is suitable to all people
Used a lot of persuasive tactics such as testimonial, catchy phrases and sounds, and humor.
It was effective because of the incredible and variable use of the tactics.