1. New SPA concept:Spirit Hotel*****
SPA in Hungary
New SPA concept:Spirit Hotel*****

2. General information about Hungary
In the heart of Europe for over 1100 years
Territory: 93,000 km2
Population: 10 million
15th most popular travel destination in the world
9 UNESCO World Heritage sites
21% of Hungary is nature protected area

3. Tourism in Hungary – main figures 2008
39,5 million arrivals at frontiers
19,8 million guest nights at commercial accommodation (14.2 million at hotels )
54% of arrivals, and 49,9% of guest nights at commercial accommodation generated by incoming tourism
246 billion HUF revenue at commercial accommodation ( ~ 878 million EUR)
The most popular destinations are:Budapest and the Central Danube Region (34% of guest nights) and Lake Balaton (22.7% of guest nights) and Sarvar

4. Image of Hungary as a SPA destination
SPA tourism services: important element of Hungary’s image as a tourist destination
Bathing traditions:more than thousand years
Medical treatments and wellness medical spa tourism: increasingly popular
Unique natural resources, high quality services, favourable value for money ratio
Visit to a health spa is one of the favourite activities during a stay in Hungary
Attractive historic spas, familiy spas, medical spas etc.

5. SPA tourism in Hungary Natural resources: 1,289 hot springs
38 facilities with qualified medical baths
5 therapeutic caves
13 destination spa regions
81 recognized sources of mineral water
315 springs of medicinal water
4 deposits of therapeutic mud
1 mofette - CO2 bath

6. Spa and thermal springs in Hungary
The result of the oil research in the 20th century: 1300 thermal springs
Spa and thermal springs in Hungary

7. Advantages of health tourism:
High average spending
High average length of stay
Wide variety of services
No-seasonality
Demand is guaranteed by the aging societies
High rate of return visit
Requires trained staff

8. Main products of SPA tourism
Medical Spa treatments
Specialist’s examination
Medical massage
Mud pack
Therapeutic exercise (group, individual)
Weight bath
Ultrasound treatment
Medical wrap, partial
Electrotherapy treatments
Ionozon bath

9. Main products of SPA tourism
Other treatments:
Health check ups and fitness check ups
Lifestyle counselling / dietetics
Bioresonance (examination + treatment)
Fasting and immuno-cleansing programmes
Body and facial treatments for ladies and gentlemen with organic products
Microdermabrasion
Laser ultrasound
Etc.

10. Main markets in Spa business

11. Review of health tourism in Hungary
Tourism development program: Széchenyi plan
: 35,4 billion HUF for tourism develpoment (bathes, healing places, hotels and helath tourism education)
: assistance of ancient monument bathes
: European Union Regional Operativ Projects (tourism attractions develpoment, accommodations, bath develpoment, etc.)

12. Results
For the winners of health toruism competitions more than 26,6 billion HUF (~ € 94,9,-- million) assistance
Supply side (2008):
52 medical hotels with 14,000 beds
84 wellness hotels with 12,000 beds

13. Factors influencing the „SPA” future
Economy and Politics - Shift into new markets (eg. USA, India, …)
Crisis and Threats - Political instability & volatility, financing, …
Globalization - faster & easier means of travel, enlarging EU, higher computer literacy & information levels, …
Technology - better diagnosis, technology based medicine & treatments, energy
Demographic Change - aging population, higher educated & more experienced guests, environmental awareness, …

14. Who will be the future guest?
Wellness Spa Guest
Younger (30-50)
5 days stay
Relaxation
Sport
Family Fun
Fun bath
Kids areas
Sauna land
Beauty
Sport facilities
Medical wellness Guest
35-55 ages
days
Doctor visit
Relaxation
Activities/Sport
Prevention
Wide range of treatments facilities, programs
Lifestyle advise
Medical Spa Guest
Older (50 +)
Over 7 days
Doctor visits
Relaxation
Healing
Prevention
Professional medical care & treatments & programs
Active aging

15. How does this influences the future Spa business?
Customer Care
Spa Concepts
Spa Construction and Design
Treatments & types
Products
Sales and marketing

16. New SPA concept – Spirit Hotel***** Hungary

17. Spirit Hotel Thermal Spa*****
273 , individually and elegantly furnished rooms and suites, one of the most unique hotels in Europe
International five star categorie*****
One of the head of SPA hotels in Europe
Spa with 22 pools spread over more than 10,000 square meters, including a truly exceptional Medical Spa Centre
modern Event Centre over 740 square meters for up to 500 persons

20. Spirit natural hot spring
In 11 hot spring water pools. (Based for medical spa and spa treatments)
USP: All hot spring water pools are changed on a daily basis and the pools are permanently supplied by fresh water
100 percent free of chemical additives
One of the best destination SPA’s of Europe
SPA: medical spa, prevention, relaxation

23. Medical SPA Indications: rheumatic problems
Medical examination-consultation
Complex traditional balneo-program of 6/10/20 treatments and thermalbath
New: special Sole Thermal water-intensive skin program

24. Prevention Medical and fitness check ups
Lifestyle-consultation, dietetics
Body-soul-spirit program
Holistic concepts

25. Relaxation
Unique and huge SPA area in Europe, 22 pools, more over than square meters
Relaxing-treatments, ayurveda, beauty treatments with organic products
adventure pools,, sauna world and relaxing areas, Hamam

26. Hamam Luxury Hamam (Turkish bath) with individual facilities
first class qualified staff
Unique, luxury feeling and experience

27. Spirit get in shape
 3 times hearty, healthy breakfast buffet and buffet dinner in the stylish “Onyx” Restaurant with show kitchen
Ayurvedic health check, definition of character 
Stabilized oxygen bath (30 minutes)
Daily sport- and fitness programmes
Use of the „Oasis“ spa and wellness area
Sauna Island
Use of fitness-room
Dental check and consultation on request
Use of bathrobe for the duration of the stay
€ 270 / person / 3 nights in Double Premium room

28. Spirit Spa Concepts Searching for new and unique locations
Studies and new spa concepts
Planning
Constuction
Training and staff exchange programs
International sales and marketing
Controlling and Management
Contact: Alfred Hackl

33. Thank you for your attention!