1. Embedding Social Media in Careers Education and Guidance
John Ambrose

2. Context of Social Media Role of Social Media with Generation Z
Embedding Social Media in Careers Education and Guidance Session Overview
Context of Social Media
Role of Social Media with Generation Z
Impact of Social Media
Hints and tips for Personal Branding

3. Generation Z 4 Generations of todays workforce
Veterans
Born
Baby Boomers
Born
Generation X
Born
Generation Y
Born
Generation Z
Born after 2000
Source: Chartered Institute of Personnel and Development 2015

4. 7 Cs of digital career literacy
Changing
Collecting
Critiquing
Connecting
Communicating
Creating
Curating

5. What is Social Media?
Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks /9/2016

6. Who’s looking? Quiz time

7. What percentage of employers use or plan to use social media?
33% (1third)
60%
92%

8. Answers
A) Third of employers use social media to recruit (Independent 2015)
B) 60% Sixty percent of employers use social networking sites to research job candidates, up from 52 percent last year and 11 percent in 2006 (Career Builder April 2016)
C) 92% of Recruiters Use Social Media to Find High-Quality Candidates (Jobvite 2015)

9. Everything revolves around*:
Personal Branding
Love it or hate it…
Everything revolves around*:
* Other search engines are available!
Break for lunch

10. What does Social Media say about you/your learners?

11. Can you/they do anything About it ?
Yes /No

12. Case Study 1
Paris Brown age 17 gets the offer of a high profile job with Kent Police Authority
What happens Next…

13. Self Destruct
Is this foul-mouthed, self-obsessed Twitter teen really the future of British policing? Youth crime sex and drug rants
Paris Brown, 17, boasted about her sex life, drug taking and drinking
In one Tweet she wrote: 'I really wanna make a batch of hash brownies'
she also said: 'Everyone on Made in Chelsea looks like a f****** fag'
Appointed to change perceptions of young people
Source: Daily Mail

14. Outcome
Paris’s previous behaviour on Social Media has a massive impact on her and in the end she doesn’t take the job. A Google search on Paris may always connect her to these events.

15. So What? Ask your learners:
How often do they check their posts and privacy settings?
Do you know if their name appears on a Google search?
Do they think about possible employers when using Social Media?

16. Positive use of Social Media
Using Generation Z’s social media knowledge and skills to get a dream job

17. Popular General Social Media Platforms
Facebook - to network for job opportunities
Twitter - research companies and approach
Google + - authorship site to organise your web content and present to employers
YouTube - post videos and share achievements
Linked-In - create a more career orientated network.

18. Specialist Site Examples (Vocationally Related)
Pinterest - for anyone in the creative industries
Cucumbertown - networking for cooks/chefs
Epernicus - for research Scientists
HR.Com - social networking site for HR professionals
Flickr - photo sharing and photoragphy
Break expected at this point

19. Case study 2 Positive use of Social Media
Using your social media knowledge and skills to get your dream job
Mark Leruste Q

20. Possible Sites to Improve Your Personal Brand

24. Summary Prompt your learners to: Search themselves and respond
Identify appropriate platforms/sites
Use tools including privacy settings to control your ‘brand’
Think before you post

25. Thank you for listening Any questions