1. PAMPER YOUR DOG Come, pamper your dog!
WE COULD FIX OUR HAIRSTYLES AND REDO OUR NAILS.
GOOD IDEA! MAYBE IT’S TIME FOR ME TO FIND A GIRLFRIEND.
HI! WHAT DO YOU SAY WE GO ALONG TO THE NEW PAMPER YOUR DOG?

2. DESCRIPTION OF THE ACTIVITY
The grooming service is an operation that keeps the dog’s coat clean.
With our service, the customer,  using a pen drive, is able to access the service so he can make a grooming appointment, either using the equipment himself or with the help of a professional. The dog is washed and groomed and the service ends after the drying of the dog’s coat.
It’s also possible to buy many products for the  care of the dog.

3. Why we have chosen this business
After careful consideration of the number of dogs which have a microchip in the municipality of Noto and in seven municipalities near it, and after doing a SWOT analysis of possible competition in the surrounding areas, we realized that a self-service activity would have a great chance of success We have therefore decided to open this kind of business even though the number of dogs we can serve is much smaller than we thought, since there are already other businesses of this type in nearby communities.

4. POSITION
Our business is located in 14 Cavour Street, which is parallel to the main street. Nearby our shop there is a car park within 500 metres, although,  customers can sometimes park right on the street.

5. Expenses Calculation
Considering that the European Union funds young entrepreneurs with a maximum value of € 50,000, of which 95% of the grant, would be profit, because we pay back only € 2,500.
European Union’s financing usages
Necessary grooming products purchase (€ 20,000 approximately)
Restructure of premises (€ 20,000 approximately)
Purchase of Items for resale (€ 7,000 approximately)
Professional grooming training course payment (€ 3,000 approximately)

6. Price List TREATMENT Small size Medium Large Giant € 14 € 22 € 29 € 43
Bath for short-haired coat
€ 14
€ 22
€ 29
€ 43
Bath for medium-haired coat
€ 39
€ 53
Bath for long-haired coat
€ 57
€ 67
Bathing and clipping
€ 33
€ 62
with scissor cutting
€ 85

7. Services Costs
Full time owner operator (36 hours per week) minimum gain (€ 10 per hour → € 1,500 gross per month).
2 part-time employees (24 hours per week) minimum gain (€ 10 per hour → € 1,000 gross per month each).
GENERIC COSTS
Opening VAT number - Annual cost €
Subscription to CCIAA (annual fee to pay to the Chamber of Commerce) - The certificate is valid for a maximum period of six months from the date of release €
Sanitary authorization - Validity to be renewed annually €
HACCP (Hazard-Analysis and Critical Control Points) Course - Validity: from 2 to 5 years €
Daily expenses €
Fixed monthly expenses
Rent €
Electricity €
Phone and connection €
Water
Gas
Taxes €
Total €
Daily expenses €
Average expenses per treatment: € 3.00.

8. Daily Expenses
Daily expenses
Loan repayment €
Generic costs €
Staff expences €
Rent, utilities and taxes expenses €
5 treatments expenses €
Total €
Considering that the treatment’s average price is € 44, five treatments per day (corresponding to € 220) would be sufficient. It should earn 1,500 treatments per year.

9. Projected gross profit first year = 148,800 €  
Small dogs
Medium dogs
Big dogs
Total
Bathing
€21.5
€30
€41.5 -
Number of dogs
160
480
Total treatments for dog in 3 years 6
Total treatments
960
20,640€
€28.800
€39.840
€89.280
 Clipping
€11,5
€13
€19,5
Total treatments for dog 4
640
13,760€
19,200€
26,560€
59,520€

10. Projected net profit first year= 90,055€  
Income
Expense
Total
Gross profit
148,800 € -
Salaries of employees
42,000 €
Management costs and autorizzation
11,845 €
Taxes
2,400 €
Initial investment
2,500 €
148,800€
58,745€
90,055€

11. Projected gross profit third year = 339,220€  
Small dogs
Medium dogs
Big dogs
Total
Bathing
€21.5
€30
€41.5 -
Number of dogs
160
480
Total treatments for dog in 3 years 18
Total treatments
2,880
11,520
6,920€
86,400€
€94,620
€244,740
 Clipping
€11,5
€13
€19,5 12
1,920
7,680
€22,080
€24,960
€37,440
€84,480

12. Projected net profit third year = 160,557€  
Income
Expense
Total
Gross profit
€329,220 -
Salaries of employees
€126,000
Management costs (electricity, gas, sanitary authorization, HACCP course, CCIAA, etc.)
€35,487
Taxes
€7,200
€168,663
€160,557

13. The key to success be the owner-operator; Our advertising strategies
How to achieve high standards with low prices
resupply from wholesalers not from retail store;
save money by ordering online;
reduce employees to the minimum necessary;
be the owner-operator;
satisfy the needs of older people too.
Our advertising strategies
leaflets
website,
facebook page,
brochures.
Advertising strategies
leaflet distribution,
web site,
social page,
posters,
advertising in newspapers,
promotional gifts.

14. Advertising strategies
Quantity
Cost
leaflets (10X15)
5000
€ 49.00
brochures (15X21)
250
€34.00
website -
€100.00/150.00

15. PAMPER YOUR DOG COME, PAMPER YOUR DOG!
NEW OPENING
In the new PAMPER YOUR DOG you will find all the necessary services for the welfare of your pet:
Treatment basic shower and complete shower
Hygienic bath and pesticide
Custom cut with clippers or scissors
Supplies and accessories
Self Service or use our highly qualified personnel
Come and pick up your service access card and learn how to make your dog happy.
COME, PAMPER YOUR DOG!
Your dog deserves to be clean and beautiful!

16. Opening hours 8am to 10pm
14 Cavour Street, Noto
TEL
CELL

17. PAMPER YOUR DOG
HOME
WHO ARE WE
SERVICES
WHERE WE ARE
CONTACT US
Our activity offers a DIY dog washing service and a professional grooming service you can also buy dog care products.

20. The Company Structure
An individual company managed by a single owner-operator who takes upon himself the risk of the activity and collaborates in the performance of duties.
Employee 1
(part-time)
Employee 2
He has employed

21. Performance of duties assisting premise cleaning grooming Owner
management of the activity
Employee 1
Employee 2
   

22. SWOT Analysis Strengths
It’s the only service of this kind in this town
The dog feels safe when he is washed  by his  owner
Opening and closing hours are convenient for clients
The cost are lower because it’s a self-service activity
Weaknesses
It’s difficult to find parking right in front of the shop
A lot of customers can’t use the Internet
Some customers may use too much water

23. Opportunities
A lot of people have dogs
Selling dog products online and in the shop
Publicity using social networks
Offering a home service for old people in the future
It’s easy to reach
Threats
Opponents in nearby cities
Some clients haven’t got the time to go to the shop
A new shop may open in town
Risks
The owner is personally responsible for any debts

24. THANK YOU FOR YOUR ATTENTION!