1. B2B/Direct Business

2. B2b/direct business
Strong customer relationships drive sales, sustainability, and growth. Businesses that build and maintain excellent customer and client relationships lead the pack, whereas those that don’t put clients first fall off pace and eventually disappear completely.
Clients are our Greatest Asset – Easier to retain vs. Acquiring New
Why Relationships Matter – Stronger the Relationship – Longer the partner will do continue to do business with you
Creating Strong Partner Relationships – Satisfied Partner Received what was promised/Strong Partnership Relationship imply that you have done something extra or provided added value to the partner
Engage Partners – Partners want to be actively invested in the relationship

3. B2b/direct business HOW TO CREATE A MIXER
Most of your Partners would love to showcase their place of business
Include this asset in contract
Work with our Graphics Department to create Flyer
The right partner – Start with a Restaurant to host the event (They will provided food and drinks)
your staff and partners about the event 1 month out and then 2 reminders before the actual event (one of the reminders the day before the event)
Shoot for the 3rd week of the month on a Tuesday or Thursday

4. B2b/direct business BENEFITS OF HOSTING A MONTHLY MIXER
Touchpoint with you and your Partners
Connecting Partners with Partners/B2B Play
Your Partners have the opportunity to engage with Coaches and Staff
You have the opportunity to address any issue with the Partner
Invite Prospective Clients that may be at 70% to close
Partners are updated on current events with Athletic Department
Networking Opportunity

5. B2b/direct business Example – Mixer ROI/Bland Solar
Bland Solar Objective is to drive traffic to their Bland Solar Showroom
Invite all of Roadrunner Sports Properties Partners via
Invite all of CSU Bakersfield Staff and Coaches via
Invite serious Prospects
Welcome – Appetizers and Drinks provided by Bland Solar and Tours of the Bland Solar Showroom
Athletics Director gives an update on the department
Bland Solar gives a 5 minute presentation on the benefits of having solar
We ask all partners and coaches from all sports to donate a raffle prize – Raffle of items
Success Story – Our Assistant Men’s Basketball Coach bought a 40K Solar System for his home. Bland Solar wants to host a Mixer every month.

6. B2b/direct business
Lunch & Learn – Mission Bank “Official Business Bank of CSU Bakersfield Athletics”
Mission Bank invites all of their Business Banking Clients
CSU Bakersfield Men’s/Women’s Basketball Team
CSU Bakersfield Staff
Men’s/Women’s Basketball Team sits at table with Banking Clients
AD, Sports Properties GM, Head Coach from Men’s and Women’s Basketball Team Speaks
Lunch is provided by Mission Bank
Networking Opportunity
Success Story – Engaging Opportunity for Mission Bank and their Business Banking Members. Several of Mission Banks clients has attended the Lunch and Learn and has gotten excited about our program. I have closed 4 new business from having this event.

7. B2b/direct business Example - Mixer ROO/San Joaquin Community Hospital
San Joaquin Community Hospital Objective – Showcase their new AIS Cancer Center
Invite all of Roadrunner Sports Properties Partners via
Invite all of CSU Bakersfield Staff and Coaches via
Invite serious Prospects
Success Story – In most cases no one would ever tour the AIS Cancer Center on their own unless they have an individual that is close to them that has cancer. Through our partnership we provided a Mixer for San Joaquin Community Hospital that provided tours for 60 of our Partners and Staff to learn about the world class equipment that SJCH has to offer. Hopefully none of our partners wouldn’t need this service, but if so they now feel comfortable bringing their loved ones to SJCH.