1. Learning Objectives
Examine forecasts concerning the growth of international tourism
Identify the major global forces which are shaping the tourism of tomorrow
Understand the impacts, both positive and negative, which these forces are likely to have on tourism markets and on the ability of destinations to respond to the demands of these markets

2. The World of Tourism in 2020

3. UNWTO – Tourism to the Year 2020

4. UNWTO – Tourism to the Year 2020

5. Forces Impacting The Future of Tourism
Economic
A decline in the mega-nation-rise of the city state
Political
Socio-environmental awareness
Technology
Emergence of the knowledge based society
Demographic shifts
Shifting value systems
Diversity within a homogeneous world
Quest for stability and security
Pressures for mass migration
Change from a service to an experience economy
Evolution of leisure time
Competition for leisure time

6. Thank you for joining us!
End of Presentation
Thank you for joining us!
© John Wiley & Sons, Inc, 2009