1. MOTT business listing webinar
Presented by
John Alzapiedi
Web Manager, MOTT

2. Massvacation.com Average 150,000 unique visitors per month
In 2013 Skift Travel Research rated massvacation.com one of the top 20 destination websites in the world.
User managed business database powers a good portion of the site.
Other content pages are built using business listings and events from the database.
That’s why it’s so important to keep your listing up to date.

3. Massvacation.com Our users: where are they from?
DOMESTIC
Massachusetts
New York
Connecticut
Rhode Island
New Jersey
California
Pennsylvania
New Hampshire
Texas
Florida

4. Massvacation.com Our users: where are they from?
INTERNATIONAL
United States
Canada
United Kingdom
Germany
China
India
France
Australia
Brazil
Italy

5. Massvacation.com Our users: What are they using?
DEVICES
Category %
Mobile
Desktop
Tablet

6. Massvacation.com Our users: how are they getting here?
ACQUISITION
Traffic Channel
1. Organic
2. Direct
3. Referral
4. Social 5.

7. Massvacation.com Our users: What pages are they visiting?
TOP LANDING PAGES
1. Home Page
2. 4th of July
3. Bring the Kids
4. 50 Under $50
5. Maps & Directions

8. WHAT WE’LL COVER TODAY TOPICS Creating an account
Complete vs. Incomplete Listing
Creating a Business Listing
Benefits of a MyTrips Account
Published & Unpublished Listings
Adding a Headline
Adding a Business Description
Adding a Picture
Adding Events
Adding Deals
Keeping your listing up to date

9. Questions?
CONTACT INFO John Alzapiedi Web Manager