1. Strategy and Vision
for Sustainable Development of Nautical Tourism:
Croatian  Perspective in the International Context.

2. Croatia advantage: Sustainability Clean Sea Beautiful Coast
Marine Environment
Stunning marine environment
Marine biology (576 fish species)
Sustainability: quality tourism based on sustainable development, ecological diversity, flora and fauna 2

3. Airports Major International Airports:
Zagreb, Pula, Zadar, Split, Dubrovnik
National carrier: Croatia Airlines
Majority of European routes are directed towards Zagreb, Pula, Zadar, Split and Dubrovnik
Zagreb Airport - new terminal (construction started 2014)

4. Nautical Tourism 1.244 islands, rocks and reefs
600 lighthouses & lights
98 nautical ports
57 marinas and 13 land marinas and berths
3.647 charter vessels,
highest number in the world
200 crewed yachts & small cruises
nautical tourists
2,9 million charter overnights
Objective: to implement the “Nautical tourism development strategy” which comprises:
new marinas and anchorages, more boaters and vessels
triple the income from nautical tourism to 2 billion EUR
High potential in marine charter and cruising on small/traditional ships
Also offered charters with crew – usually highest quality, for demanding guests who want to enjoy all that Adriatic and its islands has to offer
Objective :
Increase berths to

5. COMPETITIVENESS Attractive and environmentally preserved coastline
ADVANTAGES
DISADVATAGES
Attractive and environmentally preserved coastline
Nautical infrastructure
Beauty and purity of the sea
Legislation
Climate conditions
Additional offer (gastronomy, sport, leasure, shopping...)
Tradition
Week public – privat partnership
Feel of security

6. COMPETITIVE ADVANTAGE OF CROATIA
HOSPITALITY
GASTRONOMY
NAUTICAL OFFER
VALUE FOR MONEY _ + =

7. COMPETITIVE ADVANTAGE OF CROATIA
Croatia has been rated better than competing countries
(Spain, France, Italy, Greece and Turkey)
when it comes to all aspects of beauty and the preservation of nature, climate, purity of the seas and coasts,
as well as social elements - security, hospitality and image of the country.
Better than the competition, the spatial layout of the marina was also assessed.
Nautical (charter offer, availability of transit berths and marina facilities) and catering offerings were rated worse compared to Spain, France and Italy.
The value for money of the total nautical offer was rated better in Croatia only compared to Italy.

8. Luke nautičkog turizma Hrvatska i konkurentske mediteranske destinacije
MARINAS
MOORINGS
ANCHORAGE/MOORINGS
CROATIA 57
22 456 38
FRANCE
370
60.000
GREECE 22
8.100
1.200
ITALY
429 -
SPAIN
360
1.500
TURKEY 67
30.000
13.500

9. NAUTICAL INFRASTRUCTURE
NAUTICAL PORTS (MARINAS)
→ 57 marinas, 13 land marinas, moorings, permanently moored vessels ( foreign flaged vessels)
→ new regulation regarding Croatian accession to EU:
Croatia stoped being tax free destination for vessels owned by EU citizens
→ despite that fact there is a need for much more moorings in marinas, especially for large yachts
ANCHORAGES
→ more then 400 natural bays for sailors of wich are only a few of them commercialized (10%)
→ we have to be very careful with future commercialization of anchorages
PUBLIC PORTS
→ 333 ports open to public traffic, 6 of which are of national significance and 297 ports have county and local importance
→ public ports are operated by one of the 6 State port authorities or one of the 22 County port authorities
→ public ports presents great potential in nautical moorings
TOURIST MOORINGS
→ there is a need for the legalization of large number of illegal moorings situated infront of the restaurants, hotels or camps
→ legislation are yet to be adopted

10. NAUTICAL PRODUCTS YACHT CHARTER
BAREBOAT CHARTER – the most competitive nautical product; Croatia is worlds leading bareboat charter destination with more then charter vessels in offer , in 692 charter companies
CREWED YACHT CHARTER – nautical product with the greatest potential for growth in future especially after harmonization with EU legislation and market liberalization
CRUISING
TRADITIONAL WOODEN SHIPS & MODERN STEEL SHIPS – great potential for growth; entire fleet of small cruisers (12-50 passengers) has app beds and is growing
DAILY EXCURSIONS
TRADITIONAL WOODEN SHIPS & MODERN STEEL SHIPS – daily excursions are the first nautical product in Croatia with long tradition
NAUTICAL SPORTS
SCUBA DIVING – the greatest potential among nautical sports thanks to warm, shallow and clear sea as well as attractive diving locations (many well preserved wreks); unfortunately the real potential of diving turism hasn’t been recognized by authorities
SAILING, SURF, WINDSURF, KITESURF, SEA KAYAK, WATER SKI... – the most undeveloped nautical product with huge space for developing

11. KEY STAKEHOLDERS GOVERNMENT PUBLIC SECTOR PRIVATE SECTOR
MINISTRY OF MARITIME AFFAIRS, TRAFFIC AND INFRASTRUCTURE
MINISTRY OF TOURISM
PUBLIC SECTOR
CROATIAN NATIONAL TOURIST BOARD
LOCAL GOVERNMENT → Counties, Cities, Municipalities
LOCAL TOURIST BOARDS → County, City, Municipalities
STATE PORT AUTHORITIES & COUNTY PORT AUTHORITIES
HARBOURMASTER OFFICES
CROATIAN SHIPPING REGISTER, NATIONAL PARKS and many other state and local agencies
PRIVATE SECTOR
nautical ports (marinas), anchorages, charter companies, privat boat owners, travel agencies, sailing schools, nautical sports providers, rent a boat...
POOLING
CROATIAN CHAMBER OF ECONOMY
CROATIAN EMPLOYERS’ ASSOCIATION
OTHER PROFFESIONAL ASSOCIATIONS
Associations whitin CCE:
→ Marinas
→ Charter Companies
→ Private Boat Owners
→ Diving Tourism
→ Adventure Tourism
Associations whitin CEA:
→ Small Shipbuilding and Nautical Tourism Association
 Mainly local
associations

12. Nautical Tourism Development Strategy 2009 - 2019
Addopted in year 2008 by Croatian Government after long public debate:
1st step: Inventarization
2nd step: Identification of problems and potential threats
3rd step: Defining the development vision and strategic goals
4th step: Creating Action plan for Strategy implementation
5th step: Implementation of Strategy Action plan
STRATEGIC GOALS:
→ Sustainable resource use and management (sustainable development)
→ Rehabilitation, reconstruction and renewal of existing ports (historical urban ports, military and nautical ports)
→ New moorings: in existing ports, in new ports (marinas), places ashore
→ Increasing ecological standards (vessels and ports)
→ Setting up integral management for nautical tourism system
→ Administrative procedure simplification and legislation harmonisation
→ Setting up continuous education system for participants in nautical tourism
→ Increase income of nautical tourism: 700 mil EUR (2007.) → 2 bil EUR (2018)
IMPLEMENTATION:
→ There is a problem with implementation of strategic goals, especially when we are talking about administrative procedure simplification, legislation harmonisation and creating a new moorings
→ Crusial problem and key for future development: (NEW) Law on maritime domain and sea ports

13. Tourism Development Strategy 2013 - 2020
Addopted in year 2013 by Croatian Parliament after long public debate:
1st step: Inventarization
2nd step: Identification of problems and potential threats
3rd step: Defining the development vision and strategic goals
4th step: Creating Action plan for Strategy implementation
5th step: Implementation of Strategy Action plan
STRATEGIC GOALS (NAUTICAL TOURISM):
→ nautical tourisam has been recognized as the most competitive Croatian tourism product as well as one of the few leading Croatian tourism products
→ Nautical Tourism Development Strategy goals and Action plan has been integrated in the Tourism Development Strategy
IMPLEMENTATION:
→ It is too early for any comment about Strategy implementation but it is clear that Ministry of tourism is on the right track
→ Nautical tourism: crusial problem and key for the future development → (NEW) Law on maritime domain and sea ports

14. MARINAS IN CROATIA
Croatia has 57 marinas, which are all united in the Association of Croatian marinas, capacity 17,351 berths and 8500 seats on the mainland and another 30,000 berths in the ports and sports harbour. Marinas are located in big cities or in the Dalmatian island's beautiful bays close to most interesting natural and cultural attractiveness.

15. MARINA BAOTIĆ SEGET – TROGIR

16. MARINA KAŠTELA

17. MARINA PUNAT – KRK ISLAND, KVARNER

18. OLIVE ISLAND MARINA –SUTOMIŠČICA , ZADAR REGION

19. MARINA HRAMINA, MURTER ISLAND – DALMATIA ŠIBENIK REGION

20. D-MARINA ŠIBENIK, DALMATIA

21. MARINA FRAPA , ROGOZNICA ŠIBENIK REGION

22. In charge of the Mediterranean’s largest chain of marinas, Croatia’s leading boating tourism company is the first choice of boaters from all over the world and an ideal starting point for embarking on new adventures 22 ACI yacht marinas

24. CHARTER CROATIA 2016. 3 647 YACHTS 692 charter companies 69 680
Embarkation
/leases
arrivals
nights

25. DEGREE OF CHARTER GUESTS IN CROATIA
Beauty of nature
VERY HIGH
Personal security
Gastronomic offer
Staff service hospitality
Modern vessels in good condition HIGH
Receptions in marinas and charter base
Traffic access to the port of departure
Orderliness and cleanliness in marinas
Value for money
MEDIUM
Availability of moorings
Shopping and entertement in the destination - LOW

26. BOAT TYPE AND EMBARKATION
Sailboat 77 %
Motor boat 23 %
Rent a boat without a skipper 70 %
Rent a boat with a skipper 29 %
Charter fleet 1 %
A GUEST IN A CHARTER HAS AN INCOME OF €

27. AVERAGE DAILY EXPENSES OF NAUTICAL GUEST
TOTAL
CHARTER
THE OTHERS
TOTAL IN €
100
161 68
COSTS FOR THE VESSEL
Rent a vessel
Skipper hire
Mooring
Fuel/oil
Other costs
122 88 5 12 16 1 35 11 19
ANOTHER EXPENSES
Restaurants 21 18
Shopping 13
enterteiment 4

28. _ NAUTICAL TOURISM: MAKING CROATIA THE Nº1 DESTINATION IN THE WORLD
Deliver high quality experiences at tourism destinations
Improve profitability: user spends 30% more than average
Key to overcome tourism seasonality
Build a strong case for cooperation among destinations
Create wealth and better jobs for coastal communities
Promote healthier lifestyles among the younger ones

29. Thanks for attention Ivan Soža, president of Croatia Chamber of Commerce Šibenik – Knin County