1. Career Coaching: what it is and how to do it
Julia Yates
City, University of London

2. What are the key differences?
Career coaching
Career guidance
Careers advice
Career consultancy
Job coaching
Employability advice
Career counselling
What are the key differences?

3. Career Coaching and Career Guidance
Which is more goal-orientated? Which is more directive? Which is more effective? Which is more private-sector? Which is more likely to one-off? Which has the better image?
Hands up

4. What I like about Career Coaching

5. their own performance”
“Unlocking a person’s
potential to maximise
their own performance”
Sir John Whitmore
(Whitmore 2002)

6. “Collaborative conversations, grounded in coaching and career theories which lead to a positive outcome regarding career and/or personal fulfillment”
Yates 2013

7. ‘It’s unjumbled lots of things in my head’

8. Elements of coaching van Nieuwerburgh 2012 questioning, etc.
Listening,
Skills
“Way of Being”
Model or approach
Process
van Nieuwerburgh 2012

9. Who’s in charge? The Coach The Client The Process The Content
Keeps time
Maintains focus
Moves conversation on
The Client
The Content
Chooses topic
Selects goals
Decides timings

10. TGROW
Topic
Goal
Reality
Options
Way Forward
John Whitmore 1992

11. TGROW
Topic
John Whitmore 1992

12. Topic
Overall objective
Where do you want to get to?

13. TGROW
Topic
Goal
John Whitmore 1992

14. GOAL
Outcome for session
What do you want from this conversation?

15. TGROW
Topic
Goal
Reality
John Whitmore 1992

16. REALITY Tell me the story so far What is happening now?
What skills and experiences do you have?
What do you mean by that?
What have you already tried?
How do you feel about the current situation?

17. TGROW
Topic
Goal
Reality
Options
John Whitmore 1992

18. OPTIONS Identifying a number of options
What are your options? What else?
If you could do anything, what would you do?
Evaluating options
What advice would your role model give you?
What does your heart / head tell you?

19. TGROW
Topic
Goal
Reality
Options
Way Forward
John Whitmore 1992

20. WAY FORWARD
“We’ve talked about a lot of things today. What are you actually going to go away and do?”
What challenges might you face?
How will you overcome them?
Who will you get support from?

21. What’s different?
In what ways is TGROW similar or different to the guidance model you use?
In what ways could it add to your practice

22. What I like It’s easy to communicate to my client
Easier transition from one stage to the next
A more collaborative partnership
Clearer expectation of roles

23. Want to learn more?
Van Nieuwerburgh, C. (2013). An introduction to coaching skills London: Sage Yates, J. (2013) The Career Coaching Handbook Hove: Routledge