1. APC by Schneider Electric
Racks systems for Critical IT & Networking application LIVE webinar
Presented by: Kiran Babu, Christopher Lacherdis and Angela Chan
Confidential Property of Schneider Electric

2. Rack Solution for Critical IT
ENV
Kiran Babu
BD Team – APJ (Racks & Acc)
RACK = Closed & Open Racks + PDU’s
+ KVM+ LCD + Environmental Monitoring
SE Internal Document -
Question 1 -
How obsessed are you with Innovation in the scale of 1 to 10?

3. Agenda Key Trends 1 2 Implications of the Trends - Research 3
Possible Solutions 4
Solutions Details
Schneider Electric
Confidential 2

4. KEY TRENDS…

5. Technology Trends Relaxed operating standards Servers without UPS
Social technologies
Mobile devices
Energy consciousness
Lower Tiers
Co-location
Rising security concerns 4
Converged IT
Schneider Electric
Prefabricated modular data centers
Confidential
New cooling techniques

6. Key Trends in IT Server / IT Consolidation, Virtualization,
Technology Compaction is major trend impacting rack design
Rack-optimized servers occupying less U space with increased depth
Increasing number of servers per rack enclosure
Increasing power densities in rack enclosures (>4kw per Rack is very common)
IT Infrastructure Convergence
4. Energy Costs going up – focus on Energy Efficiency and Green
5. Data Cabling is still using Cat 6 / 6a in majority although fiber is also common
6. Outsourcing trends, usage of cloud technologies
APC by Schneider Electric – NetShelter SX – November 2010

7. Business Drivers >> IT Trends
● Higher Performance
● Doing more with less
Key IT Trends
Centralized IT Environments / Consolidation
Logical, Rational, Physical
Compaction
Faster, smaller

8. Basic Consolidation Components
● Logical: Actual systems are still distributed while administrative procedures and processes are standardized company wide.
● Rational: Distributed applications and services are combined onto fewer servers.
● Physical: Systems are moved from distributed sites to fewer, centralized locations resulting in better staff utilization, simplified backups and restores, better asset management and security and reduced real estate costs.

9. Physical Consolidation Phases
Phase 1: Consolidating servers within existing racks.
Phase 2: Intra-building consolidation to recover real estate space and
collocate functions.
Phase 3: Inter-building consolidation to centralize server functions and recover space.
Phase 4: Logical consolidation by employing high capacity servers and storage network devices.
Schneider Electric

10. Compaction: Moore’s Law
Source: Intel Corp.

11. Compaction >> drive MIPS >> drive Performance

12. IT Infrastructure Convergence
SERVERS STORAGENETWORK
“Nearly 2/3rds of the infrastructure that supports enterprise applications will be packaged in some type of converged solution by 2017”
Wikibon August 2012 – ‘Converged Infrastructure Takes the Market by Storm ’

13. IT Infrastructure Convergence
Converged infrastructure packages multiple IT components into a single, optimized computing solution

14. Energy Efficiency
Electricity usage costs have become an increasing fraction of the total cost of ownership (TCO) for Data Centers. JR

15. Data Centers of Today
Data Centers of 1980’s

16. Understanding the top challenges which have Implications on the Racks

17. Cooling the Server – all about Airflow
IT Trends: Impact on Performance Cooling the Chip
Cooling the Server – all about Airflow

18. Cooling the Data Center – all about Airflow
Cooling the Cabinet – all about Airflow
Cooling the Data Center – all about Airflow

19. Rack Challenges ●Power Distribution
20 x 1 / 2U Servers with dual power supplies = 40 power cables.
How do you power them with 6 socket power strip?
How do you proactively manage power distribution in a dual power supply?
How not to trip the breaker feeding the Whip or circuit?
APC White Paper 29
Each power supplies drawing 10A per feed
Each power supplies drawing 10A per feed

20. Power Distribution Issues

21. Rack Challenges ●Cable Management
20 x 1U Servers = 40 power cords, 20 data line cables. How do you manage these cables?
900mm deep rack enclosures not sufficient for thinner but longer servers
causing cable management issues

22. Frequent IT changes create chaos resulting in human errork
Schneider Electric 21
T ere n l
hese systems w
ike this…
ot planned to loo
Confidential
These systems were not planned
to look like this

23. Rack Challenges… ●Compatibility ●Environment to the Rack Level
“My company was using HP and now we have standardized on Dell. Now, I can not fit my Dell servers into HP racks or my previous Racks…”
●Environment to the Rack Level
Monitoring the environmental conditions around critical equipment is a key part of maintaining high availability. Detecting rack hot spots, smoke, fire, water, and unauthorized access is critical
●Management to the Rack Level
Tools to remotely monitor and control, easily and economically
●Logistics
Various Transport and Logistics issues - poor roads conditions, Elevators not
available etc.
●Weight
Ability to handle equipment of various weights – upto 1000 Kg or even more!

24. Agenda Key Trends 1 2 Implications of the Trends - Research 3
Possible Solutions 4
Solutions Details

25. Rack Solutions ●Air Flow (Rack as an enabler)
Perforated Front and Rear Doors - 65%+ perforation
Ability to blank any open spaces at the front to ensure no air mixing
Space at the rear to mount Rackmount PDUs in zero “U” space and in a recessed way so that PDUs do not block the airflow
Enough space for cable Management so that Cables do not block airflow
Additional Best Practices:
Use of Blanking panels
(reduces the temperature by 8 degrees C by using blanking panel)
Hot and cold aisle arrangement
Temperature measurement to detect any temperature rise
Containment (Cold Aisle or Hot Aisle)
Cooling solutions – Room, Row or Rack level

26. High-Density Cooling
Hot Aisle
Cold Aisle
Hot Aisle
Cold Aisle

27. Rack Solutions Power Distribution A B Rack mount PDU ●Basic ●Metered
●Metered and Switched
ATS for Single Corded Servers that needs higher availability- quick demo if needed
Upto 42 outlets x 2 = 84 outlets per rack and with mounting possible on the same side of the Rack
Metering of power consumption within the rack allows planning for dual power supply
A B
Schneider Electric
Confidential

28. Rack Solutions Cable Management 1070mm deep – more room
Cable Management accessories
●Tray
●Hoops
●Arm
Overhead Cable Troughs for cable management instead of cabling under the raised floor
●Cabling under raise floor makes it tough to adapt to ever changing IT requirements

29. Rack Solutions ●Compatibility
APW President racks are multi vendor compatible
Will work with any 19” rack mount standard device
The mounting posts are movable to accommodate narrower cable
intensive gear such as large routers
Keep Tab on new equipment coming into the market and ensure that Racks remain Compatible with all old and new IT equipment
Schneider Electric
Confidential

30. Rack Solutions ●Environment to the Rack Level
●Monitor temperature, humidity, security and power draw
to the rack level
●Proactively make decision on expansion if the density of
rack increases to threshold levels
Netbotz Solutions for Physical Threat Management
Schneider Electric
Confidential

31. Rack Solutions ●Logistics ●Weight Additional Criteria
Standard Product available locally
Excellent packing for rugged handling
●Weight
●Racks upto 3000 Pounds or approx Kgs Static Load
However, weight handling capacity of the Racks is NOT a key challenge and it is only an indicator that weight needs to be viewed along with other key criteria
Additional Criteria
UL Certification
Cisco Certified Cabinets for Networking

32. RACK CRITERIA…. ● A P C AIRFLOW POWER DISTRIBUTION CABLE MANAGEMENT
W – WEIGHT / LOAD CARRYING
S – SECURITY
M – MANAGEMENT
L – LOGISTICS
AC – ADDITIONAL CRITERIA(CISCO, UL)

33. Agenda Key Trends 1 2 Implications of the Trends - Research 3
Possible Solutions 4
Solutions Details

34. Rack Category RACKS & ENCLOSURES RACK POWER DISTRIBUTION
RACK ACCESSORIES
Open Rack
Closed Rack
ATS
LCD
KVM
PDU
NSX
NSV
NCX
Managed PDU
Basic PDU
Power Cords
Metered
Switched
MBO with SWITCHING
METERED-BY-OUTLET (MBO)

35. Solutions for all IT Needs…
Remote Locations
Office
Network Closet
Data Center
Server Room
Colocation JR
Schneider Electric 34

36. Rack & Enclosures

37. APC NetShelter Rack Portfolio
APC Rack Family:
1. NetShelter SX (Server & Network & Co-Lo)
2. NetShelter CX (Sound Proof Rack)
3. NetShelter SV (Server & Network – Low to Mid Density Applications)
NetShelter SX
Co-Lo Racks
NetShelter SX & SV
NetShelter CX Sound Proof
Schneider Electric
Confidential 36

38. ISX Project with Rack Category Sale
Next Generation Rack PDU Platform Metered Family - AP8800 Series
Confidential
Each Rack: $7,000 (Rack Category Only) Each Rack: $50,000 (ISX solution)
Schneider Electric 37

39. Sell Higher ASP….

40. Top 3 Takeaways / 3 Things to Remember
Why Buy?
1. Integrated solution for Power, Rack, Cooling, Software & Services. The Solution is integrated Electrically, Mechanically & Physically.
2. Fits as A Glove – Peace of Mind
3. APC…..(Airflow, Power Distribution, Cable Management)
Why Sell?
1. Incremental Opportunity – 2 to 5X
2. Customers ask for APC by name – Easy to sell
3. Good Margins – ‘Market Operating price’ is set 39

41. Christopher Lacherdis Strategic Marketing Manager
Offer Promotions
Q4 2016
Christopher Lacherdis
Strategic Marketing Manager
Question 1 -
How obsessed are you with Innovation in the scale of 1 to 10?

42. ORP Promotion has finished

43. Status 5K – 20K 20K+ Select 5% Premier 7% Elite 10%
ORP Discount
Status
5K – 20K
20K+
Select 5%
Premier 7%
Elite
10%

44. Rack and PDU from 1st Sept – 15th Oct
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45. Double Rebate on TradeUPS from 1Sept – 15Oct
tradeups.apcpacific.com/
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46. Double points on TopUPS 15 Aug -15 Oct
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47. Channel Marketing Update
31 August, 2016
Presented by: Angela Chan
Confidential Property of Schneider Electric

48. Distributor and Partner Activity
Keeping you inspired!
Confidential Property of Schneider Electric |

49. Pacific Datacom PDC PoE Events
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50. Ingram Micro
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51. Partner Activity – Umart Online
Promotions
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52. Partner Activity – ASI Solutions
Sales Kick Off
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53. Partner Activity - Accucom
AGE EXPO
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54. Partner Activity - Trident IT
Breakfast, with Simplivity on DCIM
Keycode: 57652M
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55. Partner Activity – Computer Merchants
Blue Stone Magazine
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56. Partner Activity - Dell
Inside Sales Readiness Seminar on Thurs 4 Aug
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57. APC Activity - ARN Edge Shark Tank Workshop
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58. APC Activity - ARN Awards
We are finalists!
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59. APC Amplify Rewards program for Partners
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60. APC Amplify - Partner Networking
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61. APC Amplify - Partner Networking
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62. APC Amplify – Perth Sales Training
Brisbane: 11th October
Canberra: 13th October
Sydney: 20th October
Melbourne: 18th October
Perth: 8th November
Software
Perth: 13th September
Prefab
Brisbane: 15th September
Cooling
Perth: 12th October
Data Centre
Perth: 17th November
Melbourne: 22nd November
Sydney: 24th November
Dates and certification
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63. APC Amplify Partner Networking
Brisbane Winner – NEC’s Steven Connor (Flight Centre Opportunity)
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64. APC Amplify Partner Networking - Melbourne
Melbourne Winner – Perfekt’s David Young
photos:
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65. APC Amplify Partner Networking - Sydney
Sydney Winner – Servcore’s Wayne (photos:
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66. APC Amplify Partner Networking - Sydney
Coverage in CRN
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67. What’s next? Preparing for the next month
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68. Closing slide