1. OXO-Biodegradable Plastic- An Indigenous Technology of Plastic Waste Management
-Nachiket Gokhale(BT14CME033)
-Silkesha Asole (BT14CME016)
-Aparajita Dhoble (BT14CME025)

2. Categorizing the Case Study
Technology/FMCG
(Fast Moving Consumer Good)
Waste Management  
Biodegradable Bags and Garbage Bins

3. Various points on which the case study is analyzed
Need Identification and Validation
Market Size
Previous Attempts: Literature and Patent Survey
Probable Customers
Discussion on their Failure and Success
Business Model
Target Audience/ Market
Subsidy Model
Audience Survey
Publicity
Product Review (review by customers)
Assessing Product vs. Service
Stake Holders
Life Cycle Assessment
Other probable Solutions
Aesthetics
Feasibility of the Product
Standards
Limitations
Regulations/Legislations
Value for Money
Intellectual Property Issue
Production costs
Freedom to sale

4. Plastics: An inseparable curse
1 million plastic bags per minute all over the globe…!!!

5. Why plastics are prevalent?
Lightweight, affordable and easily available.
Cheaper to manufacture.
Alternatives are not cheap/abundant.
Lack of awareness.
Laws not being enforced.

6. Previous approaches to deal with plastic waste
3 R’s Principle: Reduce, Reuse, Recycle
Paper bags/Cloth bags
Go digital: No need for plastic cds, floppies, etc
Thick plastic bags (>2.5 mils)
PETs
Polylactic acid (PLA) based bags, primarily made out of corn
Awareness Campaigns

7. Need For Biodegradable Plastic
Take less time to break down
Renewable
Good for the environment
Require less energy to produce
Non-toxic
Easier to recycle

8. HPL is importing the technology of TDPA (Totally Degradable Plastic Additives) from Canada to India.

9. Typical users of the product
Target Market
Packaging industries
Agriculture
Food
Drinking water.

10. Typical users of the product
Target Market
Packaging industries
Agriculture
Food
Drinking water.
Market Needs
Need of biodegradable plastic whose waste management is not as a hazardous as that in case of conventional plastic in use. Also it must be able to serve the purpose without any compromise.

11. Forms of plastics
Recyclable plastics
Thermoset plastics
Polyethylene Terephthalate (PET)
Low Density Poly Ethylene (LDPE)
Poly Vinyl Chloride(PVC)
High Density Poly Ethylene (HDPE)
Polypropylene(PP)
Polystyrene (PS) etc.
Alkyd
Epoxy
Ester
Melamine formaldehyde
Phenolic formaldehyde
Silicon
Urea formaldehyde
Polyurethane
metalized and multilayer plastics etc.
IN SHORT, it has capacity to replace the complete Plastic Market…!!!

13. Business Model

15. Stake Holder Standards
This plastic can be processed on the machinery and industry where the current conventional plastics are processed. So there is no need of any major changes in the system of processing accept some minor (1-2%) additional costs.
Standards
It is tested to ASTM D6954 or BS 8472 to prove that it degrades and biodegrades without becoming toxic in a chosen timescale.

16. Stake Holder Standards
This plastic can be processed on the machinery and industry where the current conventional plastics are processed. So there is no need of any major changes in the system of processing accept some minor (1-2%) additional costs.
Standards
It is tested to ASTM D6954 or BS 8472 to prove that it degrades and biodegrades without becoming toxic in a chosen timescale.

17. Advantages Degradation can be controlled upon the products requirement
Product life can be increased by keeping it away from direct sunlight and heat (below 35C.)
No special equipment or processing to incorporate TDPA into plastics.
They are re-useable and recyclable and are found to be fully compatible with recycling stream.
Non-toxic and safe for food contact applications.
It is a cost effective technology with just 1-2% addition rates for manufacture.

18. Disadvantages
The initial replacement can be a challenge as the additional costs are also need to be incorporates.
The new technology needs some changes in the conventional plastic manufacturing.
It cannot withstand direct sunlight for a long period.

19. Summarizing the Analysis
Need Identification and Validation
Need is identified and validated
Previous Attempts: Literature and Patent Survey
Previous attempts were studied
Discussion on their Failure and Success
Yes
Target Audience/ Market
Complete Plastic Market
Audience Survey
General plastic related problems
Product Review (review by customers)
Very good Response
Stake Holders
Packaging Industries
Other probable Solutions
Discussed
Feasibility of the Product
Assessed
Limitations
cited
Value for Money
Production costs
Economical

20. Summarizing the Analysis
Market Size
Global Market
Probable Customers
Packaging Industries (chiefly)
Business Model
As discussed
Subsidy Model
May be initially requires
Publicity
Public awareness
Assessing Product vs. Service
Replacement
Life Cycle Assessment
Product is Sustainable
Aesthetics
Helps environment from plastic related problems
Standards
ASTM D6954 or BS 8472
Regulations/Legislations
Not applicable
Intellectual Property Issue
None
Freedom to sale
Yes

21. Sources http://www.epi-global.com/en/how-it-works.php
Video link (Actual Working of TDPA by EPI)