1. Unit Kickoffs
Mike Beels

2. Step 2: Preparing
Kick Off MO

3. Kick Off Planning
The success of the sale isn’t determined by tallying up the popcorn forms at the end of the sale
You (and your helpers) need to plan the kickoff as part of the rest of the sale
Plan and communicate two meetings: one for the boys and one for the parents
This sets the tone for the entire sale

4. Kick Off Planning
Gain commitment from your unit leadership on the sale and the kickoff
Unit incentives really work!
Get help! Parents, Den chiefs, Denners, Patrol Leaders
Plan a pack/troop kick-off meeting that the kids won’t forget! (more ideas to come) – this is where your helpers can be a big help – let them run the meeting for the boys
Plan a parent meeting that makes them interested in the sale.
Be able to provide all of the sale info – put it in writing

5. Kick Off Ideas for Fun ... Door Prizes: Spend $100 to sell $10,000.
Decorations, costumes, etc. (even for Boy Scouts) – Football theme this year? Steelers-Browns
Have popcorn to eat, Popcorn machine. Stink up the room!
Fun skits
Games: stations, guess the # of popcorn in the jar, minute-to-win it type of contests, etc.
Get the Scouts INVOLVED.
You’re creating MOMENTUM

6. Kick Off - Boys
Theme: Browns/Steelers rivaly, OSU Football, Cav’s back-to-back championships, Mission Impossible, Sci-Fi, Country & Western, what else?
Explain the sale & benefits – at the boys’ level
Explain the incentives
Train Scouts: Salesmanship & Safety
Remember first time Scouts and should know everything when they leave Give them a handout– With all dates!
Make it memorable!

7. Any other ideas?
Pie In The Face

8. Kick Off – Parents
Theme: Give the parents a chance to have some fun too
Explain the sale & benefits – at the parents’ level
Don’t be afraid to talk about the unit budget and plans
Parents understand $$ as well as effort
Explain the incentives – the boys’ are going to be excited!
Review the dates – show and sell, when popcorn is delivered, when forms are due, when payment is due
Train Parents: Salesmanship & Safety
Remember first time parents should also know everything when they leave

9. Incentives Appeal to wallet! Dues returned Trips / events paid for
What else?
What to say to parents ...
“Sell $$$, and keep checkbook closed.”
“Sell $$$, Scout learns to “earn their own way”
“Sell $$$, unit has the funds to execute a fun-filled Scouting program!”
“Scout learns life-lessons: self reliance, communication, perseverance, etc.”

10. The Good, the Bad and the Ugly!
Skit Training: adult acts out “ugly” sale (have scouts critique), then a “bad” sale (getting better but still not great) and a “good” sale. Then have Scouts do it.
Hi. My name is _______________ (first name only)
I’m a Cub/Boy Scout with Pack/Troop ______.
We’re selling popcorn to raise money for our Pack/Troop to sleep on an aircraft carrier.
You can support us by buying some of our delicious popcorn. (hand customer Take Order form and a pen)
Will you help me?

11. Goal + Kickoff + You = Momentum

12. Momentum
Track weekly updates: Parents, Scouts bring in sales sheet Weekly incentive or competition
Remember: Communication Weekly updates to families. Have incentive reminders.
Friendly, competitive atmosphere.

13. What Are Your Questions?
Recap
Build Your Team
Awesome Kick Off
Promote Goals
Incentives
Fun
Your Momentum / Communications
What Are Your Questions?

14. Host a GREAT Unit
Kick-Off!

15. Questions?
Question me!