1. Information Campaign Intervention
2 November 2016

2. BHMC Pilot Communications Strategy
Upon approval, Communications Plan will be available for download from Joint Service Support website’s BHMC Pilot Group under Strategic Communications Folder – this is a collaborative group – requires an invitation to join.
Once JSS accounts are established for contractor staff, they will be invited to join.

3. Purpose of Communication Strategy
Identify how to socialize and gain support for the BHMC pilot within the Department of Defense, other federal agencies and community partners, and stakeholders in the seven pilot states
Deliver key messages
Increase awareness of health and wellness resources available to geographically dispersed Service member’s and their families

4. Goals & Objectives of Communication Strategy
Leverage a variety of communication channels to deliver select messages to target populations
Reach geographically-dispersed Service members and their families by leveraging Public Affairs Offices (PAOs) and other stakeholders, such as Family Assistance Centers (FACs)
Incorporate information about available resources into current training programs to increase awareness of and access to programs and service
Engage Military Service Organizations (MSOs), Veterans Service Organizations (VSOs), etc. to help connect Service members and their families with resources
Engage with Federal agencies to target correct demographics
Improve access to and navigation of existing military and community based resources for the target population
Leverage the infrastructure of JCF and the FACs
Leverage HTT as a means to assess readiness and resiliency in the BHMC pilot’s target population and to understand perceptions of current resources, gaps, and key issues

5. Key Stakeholders - Sponsors
Office of the Executive Director for Force Resiliency (OEDFR)
National Guard Bureau (NGB)
Uniformed Services University of the Health Sciences, Consortium for Health and Military Performance

6. Key Stakeholders - Department of Defense
Military Community & Family Policy (MC&FP)
Military OneSource (MOS)
DoD State Liaison Office (DSLO)
Manpower & Reserve Affairs (M&RAs)
Military Departments & their Public Affairs Offices (PAO)
Reserve Component Service Chiefs
U.S. Surgeon General
Office of the Assistant Secretary of Defense for Public Affairs (OASDPA)

7. Key Stakeholders - Other Federal Stakeholders
U.S. Department of Veterans Affairs
U.S. Department of Homeland Security (DHS) & U.S. Coast Guard
U.S. Department of Health and Human Services (HHS)
U.S. Public Health Service
U.S. Department of Agriculture & their Cooperative Extension System
National Institutes of Health (NIS)
Department of Labor

8. Key Stakeholders - Stakeholders with a State and/or Regional Presence
Other Military Services/Installations
Adjutants General of Pilot States
MOS State Consultants
NGB Family Assistance Centers (FACs)
State Offices, such as State VA, State Governors & Legislators, State PAOs
Associations
Non-Profits, Military Service Organizations (MSO), & Veterans Service Organizations (VSO)

9. Communication Vehicles
One-on-One Briefings
Blasts
Social Media
Community Bulletin Boards (both virtual and physical)
Website
Joint Service Support website is the primary DOD site for BHMC Pilot

10. Key Messages Talking Points Theme Strategy Specific Tactics
Frequently Asked Questions (FAQs)

11. NGB POCs Primary: Multi-Media Specialist (Contractor) – New Hire
Jason E. Mathewson
& phone pending processing
Alternate: Outreach Program Specialist
Darla L. Siegel
Office:

12. Questions